{"id":27932,"date":"2021-09-01T10:29:30","date_gmt":"2021-09-01T14:29:30","guid":{"rendered":"https:\/\/360.agency\/?p=27932"},"modified":"2021-09-07T15:43:07","modified_gmt":"2021-09-07T19:43:07","slug":"comment-les-core-web-vitals-de-google-affectent-le-site-de-votre-concession","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/comment-les-core-web-vitals-de-google-affectent-le-site-de-votre-concession\/","title":{"rendered":"Comment les \u00ab\u2009Core Web Vitals\u2009\u00bb de Google affectent le site de votre concession"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb27973&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><b>C\u2019est la qualit\u00e9 de l\u2019exp\u00e9rience utilisateur qui garantit le succ\u00e8s \u00e0 long terme d\u2019un site web. <\/b><span style=\"font-weight: 400;\">Avec son objectif constant d\u2019am\u00e9liorer cette exp\u00e9rience utilisateur, Google a mis en place, en mai 2021, de nouvelles r\u00e8gles pour prioriser certains sites web dans son moteur de recherche. Les \u00e9l\u00e9ments compl\u00e9mentaires sur lesquels se base maintenant son algorithme s\u2019appellent les <\/span><strong><em>Core Web Vitals<\/em><\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><strong><em>\u2009.<\/em><\/strong> <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">Voici de quoi il s\u2019agit et comment ils peuvent affecter votre site web.<\/span> <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQu\u2019est-ce que les \u00ab Google Core Web Vitals \u00bb ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><b>Le <\/b><b><i>Core Web Vitals<\/i><\/b><b> repose sur trois mesures essentielles qui sont ajout\u00e9es par Google aux autres \u00e9l\u00e9ments bien connus<\/b><span style=\"font-weight: 400;\"> comme l\u2019indexation \u00ab mobile first \u00bb et l\u2019utilisation du protocole HTTPS.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbLes 3 Core Web Vitals de Google :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space][vc_custom_heading text=\u00a0\u00bb1. La stabilit\u00e9 visuelle : Cumulative Layout Shift (CLS)\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Les \u00e9l\u00e9ments d\u2019une page se d\u00e9placent souvent pendant que le contenu se charge et s\u2019affiche sur l\u2019\u00e9cran. Ce qui peut provoquer de nombreux clics au mauvais endroit.<\/span><span style=\"font-weight: 400;\"> Un bon score CLS est de 0,1 ou moins.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bb2. Le temps de chargement : Largest Contentful Paint \u2013 LCP\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Le calcul du temps que prend le plus grand \u00e9l\u00e9ment du contenu pour se charger enti\u00e8rement. Un bon score LCP est de 2,5 sec ou moins.<\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bb3. La r\u00e9activit\u00e9 : First Input Delay \u2013 FID\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Le temps qui s\u2019\u00e9coule entre le moment o\u00f9 l\u2019utilisateur effectue une action (ex : clic sur un bouton) et celui o\u00f9 le navigateur r\u00e9pond \u00e0 cette interaction. Un bon score FID est de 100 ms ou moins.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=\u00a0\u00bb27942&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbComment la prise en compte des Core Web Vitals peut affecter le site web de votre concession ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Si vos scores des trois <\/span><i><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/i><span style=\"font-weight: 400;\"> sont sup\u00e9rieurs aux indices de r\u00e9f\u00e9rence fournis par Google, il est possible que votre position descende l\u00e9g\u00e8rement dans son moteur de recherche. Rassurez-vous, car si vous pr\u00e9sentez la meilleure r\u00e9ponse possible \u00e0 une requ\u00eate, Google continuera de donner la priorit\u00e9 \u00e0 votre site web, car c\u2019est son objectif premier. Une page qui serait moins compl\u00e8te, mais avec des r\u00e9sultats de <em>Core Web Vitals<\/em> plus rapides ne passerait tout de m\u00eame pas devant une page avec contenu riche qui offre une bonne exp\u00e9rience utilisateur.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Ces nouveaux facteurs de classement n&rsquo;annulent pas les facteurs de classement d&rsquo;origine de Google qui sont :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">la qualit\u00e9 du contenu unique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">le domaine faisant autorit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">la validation externe de la fiabilit\u00e9 (liens externes)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331917285{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbComment mesure-t-on la performance des sites web cr\u00e9\u00e9s par 360.Agency ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Nous avons \u00e0 c\u0153ur de vous fournir des sites web \u00e0 la fine pointe de la technologie. Nous utilisons donc deux types d&rsquo;outils compl\u00e9mentaires pour mesurer leur performance.<\/span>[\/vc_column_text][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb10&Prime;][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb27945&Prime; img_size=\u00a0\u00bb100X100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLighthouse\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb27947&Prime; img_size=\u00a0\u00bb100X100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDatadog\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb10&Prime;][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">D\u00e9velopp\u00e9 par Google, ce logiciel aide \u00e0 identifier les probl\u00e8mes et liste des recommandations pour les r\u00e9soudre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">C&rsquo;est le \u00ab Synthetic Monitoring \u00bb.<\/span>[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1629817156585{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]<span style=\"font-weight: 400; font-family: Roboto; color: #e14940;\">Avantages :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Contr\u00f4le des conditions des tests.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Possibilit\u00e9 de tester plusieurs fois un m\u00eame sc\u00e9nario pour mieux comparer les r\u00e9sultats.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Un logiciel tierce partie reconnu mondialement. Les mesures sont effectu\u00e9es en continu gr\u00e2ce \u00e0 un code JavaScript inject\u00e9 dans chaque page qui permet de mesurer les temps de chargement pour chaque requ\u00eate.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">C\u2019est le \u00ab Real User Monitoring (RUM) \u00bb.<\/span>[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1629817168492{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]<span style=\"font-weight: 400; font-family: Roboto; color: #e14940;\">Avantages :<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Analyse du trafic r\u00e9el du site.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Mesures continues.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Les r\u00e9sultats prennent en compte tous les utilisateurs, quel que soit leur navigateur, leur niveau de connexion ou leur lieu de connexion.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Peut capturer le comportement \/ les \u00e9v\u00e9nements humains via des donn\u00e9es de performance.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Les donn\u00e9es de terrain offrent des donn\u00e9es plus pr\u00e9cises, dans la mesure o\u00f9 elles traduisent l\u2019exp\u00e9rience r\u00e9elle de l\u2019utilisateur.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQuel r\u00e9sultat pour nos clients concessionnaires ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Depuis que Google \u00e0 mis en place ses mesures <\/span><i><span style=\"font-weight: 400;\">Core Web Vitals, <\/span><\/i><span style=\"font-weight: 400;\">360.Agency am\u00e9liore constamment les r\u00e9sultats de ses sites internet pour s\u2019en rapprocher le plus possible. <\/span><b>Vos sites internet sont donc aujourd\u2019hui encore plus rapides, plus stables et plus r\u00e9actifs que jamais !<\/b><\/span>[\/vc_column_text][vc_empty_space][vc_custom_heading text=\u00a0\u00bb\u26a0\ufe0f Les dessous de l\u2019obsession de la performance \u00e0 tout prix\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><b><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">De nombreux fournisseurs font en sorte d\u2019optimiser correctement la page d\u2019accueil de leurs sites internet afin de donner une certaine impression de performance. Cependant, les pages int\u00e9rieures, elles, ne sont pas optimis\u00e9es\u2009! C\u2019est pourtant l\u00e0 que se trouve le contenu le plus volumineux qui a un impact important sur les <\/span><i><span style=\"font-weight: 400;\">Core Web Vitals <\/span><\/i><span style=\"font-weight: 400;\">et autres variables auxquelles Google est tr\u00e8s attentif.<\/span><\/span><\/b><\/span><\/p>\n<p>Cette strat\u00e9gie que l\u2019on pourrait qualifier de \u00ab\u2009camouflage\u2009\u00bb, vous ne la rencontrerez jamais chez 360. Agency\u2009![\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe dilemme du \u00ab Google Tag Manager \u00bb\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">Le \u00ab Google Tag Manager \u00bb (ou GTM) est tr\u00e8s souvent utilis\u00e9 pour ajouter des scripts externes : widget de tierce partie, carrousel de photos, outil de clavardage, mesure de donn\u00e9es de navigation, outil d\u2019accessibilit\u00e9 web, etc.<\/span> <\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=\u00a0\u00bb27969&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=\u00a0\u00bbQuels sont les effets des GTM sur votre site web ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Sur le papier, <\/span><b>l\u2019ajout de GTM dans le site web de votre concession affecte fortement sa performance. <\/b><span style=\"font-weight: 400;\">En effet, selon les limites d\u00e9cid\u00e9es par Google,<\/span><b> pour obtenir un score parfait, il faudrait que votre site soit enti\u00e8rement nu, <\/b><span style=\"font-weight: 400;\">sans aucun habillement ni aucun outil pour le ralentir. On verrait le retour des photos pixelis\u00e9es, car moins lourdes \u00e0 charger, moins de texte pertinent et de contenu sur la page pour plus de rapidit\u00e9, impossibilit\u00e9 de communiquer avec des outils modernes, \u00e9limination des outils transactionnels\u2026 en bref,<\/span><b> la catastrophe pour votre entreprise !<\/b><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Pour les besoins de votre concession dont<\/span><b> l\u2019objectif premier du site internet est de contribuer \u00e0 g\u00e9n\u00e9rer du chiffre d&rsquo;affaires, vous devez donc \u00eatre pr\u00eat \u00e0 laisser quelque point de c\u00f4t\u00e9 <\/b><span style=\"font-weight: 400;\">pour utiliser des outils qui vont g\u00e9n\u00e9rer de vraies conversions et rentabiliser votre\u00a0 site web.<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.autotrader.ca\/\">Autotrader.ca<\/a>, <a href=\"https:\/\/www.amazon.ca\/\">amazon.ca<\/a> et <\/span><a href=\"https:\/\/www.kijiji.ca\/\"><span style=\"font-weight: 400;\">kijiji.ca<\/span><\/a><span style=\"font-weight: 400;\"> sont par exemple des sites internet qui performent tr\u00e8s bien sans pour autant \u00eatre parfait au niveau de leur<\/span><i><span style=\"font-weight: 400;\"> Core Web Vitals.<\/span><\/i><\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 16pt; color: #808080;\">Le site internet parfait fait preuve d\u2019\u00e9quilibre entre les variables mises en place par Google, et son \u00e9cosyst\u00e8me global.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb style=\u00a0\u00bbdotted\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1629822149495{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><b>Comme vous l\u2019aurez compris, une bonne exp\u00e9rience utilisateur ne se r\u00e9sume pas simplement aux r\u00e9sultats des <\/b><b><i>Core Web Vitals. <\/i><\/b><span style=\"font-weight: 400;\">Chez 360.Agency, notre approche est depuis toujours centr\u00e9e sur l\u2019exp\u00e9rience clients pour vous aider \u00e0 r\u00e9colter un maximum d\u2019opportunit\u00e9s et de conclure le plus de ventes possibles. C\u2019est avec cet objectif toujours en vue que nous am\u00e9liorons constamment nos sites web.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Et c\u2019est parce que nous partageons ce but commun avec Google, que <\/span><b>nos sites web suivent le plus possible les recommandations des <\/b><b><i>Core Web Vitals, <\/i><\/b><b>tout en int\u00e9grant les diff\u00e9rents outils <\/b><span style=\"font-weight: 400;\">dont vous avez besoin pour convertir vos utilisateurs en acheteurs, malgr\u00e9 l\u2019influence qu\u2019ils pourraient avoir sur ces r\u00e9sultats.<\/span><\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbTransformez vos visiteurs en acheteurs gr\u00e2ce \u00e0 un site internet sur-mesure, sp\u00e9cialement con\u00e7u pour offrir une exp\u00e9rience utilisateur optimale tout en respectant au maximum les Core Web Vitals et autres incontournables du domaine !\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbContactez nos experts\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|title:Contactez-nous%20%E2%80%93%20FR\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbTransformez vos visiteurs en acheteurs gr\u00e2ce \u00e0 un site internet sur-mesure, sp\u00e9cialement con\u00e7u pour offrir une exp\u00e9rience utilisateur optimale tout en respectant au maximum les Core Web Vitals et autres incontournables du domaine !\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbContactez nos experts\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|title:Contactez-nous%20%E2%80%93%20FR\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb27973&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]C\u2019est la qualit\u00e9 de l\u2019exp\u00e9rience utilisateur qui garantit le succ\u00e8s \u00e0 long terme d\u2019un site web. Avec son objectif constant d\u2019am\u00e9liorer cette exp\u00e9rience utilisateur, Google a mis en place, en mai 2021, de nouvelles r\u00e8gles pour prioriser certains sites web dans son moteur de recherche. Les \u00e9l\u00e9ments compl\u00e9mentaires &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/comment-les-core-web-vitals-de-google-affectent-le-site-de-votre-concession\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Comment les \u00ab\u2009Core Web Vitals\u2009\u00bb de Google affectent le site de votre concession&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":27975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-27932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 360.Experts Comment les \u00ab\u2009Core Web Vitals\u2009\u00bb de Google affectent le site de votre concession<\/title>\n<meta name=\"description\" content=\"Voici en quoi les nouveaux \u00e9l\u00e9ments de l&#039;algorithme de Google (les Core Web Vitals) peuvent affecter le site web de votre concession.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/comment-les-core-web-vitals-de-google-affectent-le-site-de-votre-concession\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; 360.Experts Comment les \u00ab\u2009Core Web Vitals\u2009\u00bb de Google affectent le site de votre concession\" \/>\n<meta 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