{"id":2657,"date":"2015-10-15T09:00:47","date_gmt":"2015-10-15T09:00:47","guid":{"rendered":"http:\/\/blog.360.agency\/?p=2657"},"modified":"2017-07-12T21:07:43","modified_gmt":"2017-07-12T21:07:43","slug":"lefficacite-se-mesure-en-cliques-et-en-taux-douverture","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/","title":{"rendered":"L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt; color: #808080;\">Les <span style=\"color: #a10000;\">infolettres<\/span>, ou <span style=\"color: #a10000;\">newsletter<\/span>, sont l\u2019un des outils importants de communication d\u2019une strat\u00e9gie num\u00e9rique efficace et compl\u00e8te. Plusieurs entreprises ont recours aux infolettres pour communiquer avec leurs clients, mais savent-ils mesurer leur efficacit\u00e9? Ultimement, c\u2019est tr\u00e8s simple. L\u2019\u00e9valuation du succ\u00e8s de votre infolettre passe par le taux d\u2019ouverture et le taux de cliques.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Si nous avons recours \u00e0 une infolettre, c\u2019est parce que nous voulons attirer les membres de notre liste d\u2019envoi \u2014 probablement des clients actuels ou potentiels \u2014 vers une action. Nous voulons informer \u00e9galement, mais pas uniquement dans un objectif de divertissement. Il faut encourager une action. Si nous offrons une promotion exclusive par l\u2019entremise de notre newsletter, c\u2019est pour attirer les consommateurs vers notre produit ou service.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Le taux de cliques de l\u2019infolettre est le nombre de fois qu\u2019un lecteur a effectu\u00e9 l\u2019action que nous souhaitons (cliquer sur un lien vers notre site de produit, prendre un rendez-vous en magasin, r\u00e9server un essai routier dans le cas d\u2019un concessionnaire, etc.). Il d\u00e9termine \u00e0 quel niveau l\u2019infolettre a atteint l\u2019objectif d\u00e9sir\u00e9. Mais avant le taux de cliques, il y a le taux d\u2019ouverture.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Le taux d\u2019ouverture sera largement dict\u00e9 par le sujet de l\u2019infolettre, le moment de l\u2019envoi, la qualit\u00e9 de l\u2019information qui est v\u00e9hicul\u00e9e, la pertinence de cette information et la visibilit\u00e9 des appels \u00e0 l\u2019action (les liens o\u00f9 le r\u00e9cipiendaire peut cliquer pour obtenir plus de d\u00e9tails, par exemple). Il faut aussi consid\u00e9rer notre liste d\u2019envoi.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Prenons par exemple un concessionnaire qui souhaite faire la promotion d\u2019un rabais int\u00e9ressant sur l\u2019achat d\u2019un v\u00e9hicule neuf. Si les r\u00e9cipiendaires sont tous des clients qui viennent d\u2019acheter un v\u00e9hicule neuf dans la derni\u00e8re ann\u00e9e, notre taux d\u2019ouverture et de cliques sera d\u00e9cevant. Cette liste serait mieux adapt\u00e9e pour promouvoir un rabais quelconque au d\u00e9partement du service.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Il est primordial de mesurer le succ\u00e8s de notre infolettre \u00e0 chaque envoi. De cette fa\u00e7on, nous sommes en mesure d\u2019apporter des correctifs n\u00e9cessaires. Ce succ\u00e8s se mesure en comparant les statistiques relatives \u00e0 notre infolettre aux r\u00e9sultats moyens de notre industrie. Par exemple, les infolettres envoy\u00e9es par des entreprises dans le secteur de l\u2019automobile ont un taux d\u2019ouverture moyen de 24\u00a0% tandis que 8,4\u00a0% de ceux et celles qui re\u00e7oivent l\u2019infolettre cliqueront sur un lien \u00e0 l\u2019int\u00e9rieur selon le site Smart Insights.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Si notre taux d\u2019ouverture n\u2019est pas \u00e9quivalent ou sup\u00e9rieur \u00e0 la moyenne de notre industrie, c\u2019est probablement que nous envoyons notre infolettre \u00e0 la mauvaise cible, ou que nous ne l\u2019envoyons pas au bon moment. Il se peut aussi que nous ne mettions pas suffisamment en \u00e9vidence la valeur de ce qui se trouve dans l\u2019infolettre. Si nous offrons un rabais par exemple, il faut l\u2019inscrire dans le titre.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Si le taux d\u2019ouverture est satisfaisant, mais le taux de cliques d\u00e9\u00e7oit, c&rsquo;est peut-\u00eatre que notre infolettre est trop longue, ou que le message v\u00e9hicul\u00e9 n\u2019est pas suffisamment pr\u00e9cis. Peut-\u00eatre que nos boutons d\u2019appels \u00e0 l\u2019action ne sont pas assez visibles.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Ce qui est important de bien comprendre est que pour \u00eatre en mesure d\u2019effectuer ce genre de d\u00e9termination, il faut surveiller et mesurer le succ\u00e8s de notre infolettre de pr\u00e8s apr\u00e8s chaque envoi. Utilisez tous les outils \u00e0 votre disposition pour le faire, et vous serez alors en mesure d\u2019apporter les ajustements n\u00e9cessaires rapidement. Soudainement, vous connaitrez beaucoup de succ\u00e8s avec votre campagne de marketing par courriel!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Si vous souhaitez d\u00e9velopper une strat\u00e9gie de marketing par courriel efficace, communiquez avec votre charg\u00e9 de compte d\u00e8s aujourd\u2019hui qui sera en mesure de vous aider \u00e0 \u00e9tablir un plan, et mesurer son succ\u00e8s par la suite.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture\" \/>\n<meta property=\"og:description\" content=\"Chez 360.Agency :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-15T09:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-12T21:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture\",\"datePublished\":\"2015-10-15T09:00:47+00:00\",\"dateModified\":\"2017-07-12T21:07:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/\"},\"wordCount\":684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/efficacite-taux-fr.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/\",\"name\":\"360.Agency &#8226; L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/efficacite-taux-fr.jpg\",\"datePublished\":\"2015-10-15T09:00:47+00:00\",\"dateModified\":\"2017-07-12T21:07:43+00:00\",\"description\":\"Chez 360.Agency :\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/efficacite-taux-fr.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/efficacite-taux-fr.jpg\",\"width\":960,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360.Agency &#8226; L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture","description":"Chez 360.Agency :","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/","og_locale":"fr_FR","og_type":"article","og_title":"360.Agency &#8226; L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture","og_description":"Chez 360.Agency :","og_url":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2015-10-15T09:00:47+00:00","article_modified_time":"2017-07-12T21:07:43+00:00","og_image":[{"width":960,"height":350,"url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"360.Agency","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#article","isPartOf":{"@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture","datePublished":"2015-10-15T09:00:47+00:00","dateModified":"2017-07-12T21:07:43+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/"},"wordCount":684,"commentCount":0,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/","url":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/","name":"360.Agency &#8226; L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg","datePublished":"2015-10-15T09:00:47+00:00","dateModified":"2017-07-12T21:07:43+00:00","description":"Chez 360.Agency :","breadcrumb":{"@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg","width":960,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/fr\/blog\/lefficacite-se-mesure-en-cliques-et-en-taux-douverture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/fr\/"},{"@type":"ListItem","position":2,"name":"L\u2019efficacit\u00e9 se mesure en cliques et en taux d\u2019ouverture"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/fr\/blog\/author\/mthibault\/"}]}},"views":1581,"jetpack_featured_media_url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/efficacite-taux-fr.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/2657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/comments?post=2657"}],"version-history":[{"count":1,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/2657\/revisions"}],"predecessor-version":[{"id":5911,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/2657\/revisions\/5911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media\/5600"}],"wp:attachment":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media?parent=2657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/categories?post=2657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/tags?post=2657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}