{"id":22801,"date":"2020-05-13T21:13:35","date_gmt":"2020-05-13T21:13:35","guid":{"rendered":"https:\/\/360.agency\/?p=22801"},"modified":"2020-05-15T14:14:16","modified_gmt":"2020-05-15T14:14:16","slug":"le-printemps-est-arrive-pour-les-concessionnaires-quebecois","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/le-printemps-est-arrive-pour-les-concessionnaires-quebecois\/","title":{"rendered":"Le printemps est arriv\u00e9 pour les concessionnaires qu\u00e9b\u00e9cois"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Il est vrai qu\u2019en tant que soci\u00e9t\u00e9, nous ne sommes pas encore au bout de nos peines avec cette crise qui secoue toute la plan\u00e8te. Les gouvernements tentent de mettre en place des plans pour permettre aux \u00e9conomies de reprendre et aux citoyens de vivre un semblant de vie normal. Les prochains mois s\u2019av\u00e9r\u00e8rent remplis d\u2019inconnu et nous devrons tous apprendre \u00e0 vivre avec cette nouvelle normalit\u00e9, du moins pour la prochaine ann\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Pour les concessionnaires automobiles, il semble que le pire est derri\u00e8re eux et que les consommateurs sont bel et bien de nouveau au rendez-vous.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">L\u2019achat d\u2019une voiture n\u2019est pas comme plusieurs biens consommables. Son achat peut \u00eatre report\u00e9 ou le besoin peut \u00eatre modifi\u00e9, mais t\u00f4t ou tard le consommateur devra prendre une d\u00e9cision. Investir plus en entretien, se procurer un mod\u00e8le moins dispendieux, ou simplement reporter l\u2019achat de quelques mois. Une chose est s\u00fbre, depuis la derni\u00e8re semaine, on peut dire que le consommateur est en mode d\u00e9cision. <\/span><span style=\"font-weight: 400;\">Particuli\u00e8rement au Qu\u00e9bec o\u00f9 nous avons enregistr\u00e9 6 journ\u00e9es cons\u00e9cutives avec un achalandage au-del\u00e0 de 100 % par rapport \u00e0 notre p\u00e9riode de r\u00e9f\u00e9rence, soit le d\u00e9but du mois de mars.\u00a0<\/span><\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019achalandage en bref\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589399678265{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_custom_heading text=\u00a0\u00bbCanada\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589399839057{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\">Au Canada, depuis une semaine, le trafic est remont\u00e9 et se maintient au-dessus de la barre des 100 % par rapport \u00e0 notre p\u00e9riode de r\u00e9f\u00e9rence : <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\">Les 3 derniers jours montrent une croissance avec un trafic au-dessus de 103 %. <\/span><\/li>\n<li><span style=\"font-family: Roboto;\">La conversion quant \u00e0 elle est se trouve \u00e0 110 %, avec un sommet atteignant 117 % dimanche dernier (10 mai). <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\">On peut maintenant affirmer, sans aucun doute, que les Canadiens sont en mode achat de v\u00e9hicules.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22806&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22808&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=\u00a0\u00bbQu\u00e9bec\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589399958309{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_single_image image=\u00a0\u00bb22865&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Au Qu\u00e9bec, malgr\u00e9 des statistiques pour le trafic payant qui demeurent toujours basses (86 % de trafic pour 65 % des investissements), le trafic g\u00e9n\u00e9ral est en forte hausse.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">En effet, ce dernier a bondi de moins de 90 % il y a deux semaines \u00e0 105 % pour la derni\u00e8re p\u00e9riode de 7 jours.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le taux de conversion en opportunit\u00e9 \u00e0 lui bondit \u00e0 115 %, avec un sommet \u00e0 122 % dimanche dernier.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Si les concessionnaires qu\u00e9b\u00e9cois ont \u00e9t\u00e9 ceux qui ont souffert le plus en avril, ils doivent s\u2019assurer de mettre les processus et les outils en place pour capitaliser sur cette reprise qui semble arriver plus rapidement qu\u2019anticip\u00e9. Tout ceci, avec les concessionnaires du grand Montr\u00e9al qui n\u2019ont toujours pas le feu vert pour la r\u00e9ouverture de leurs salles de montre.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22830&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22832&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=\u00a0\u00bbOntario\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589400091413{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_single_image image=\u00a0\u00bb22822&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Bien que les concessionnaires de l\u2019Ontario aient le droit de rouvrir leurs salles de montre depuis plus d\u2019une semaine, il semble que les mesures strictes qui sont en vigueur, comme l\u2019obligation de prendre un rendez-vous, ralentissent un peu la reprise.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Les visites sur les sites de nos concessionnaires sont en progression et tournent autour du 100 % dans la derni\u00e8re semaine.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Tant\u00f4t \u00e0 96 % et le lendemain \u00e0 102 %, les consommateurs sont tout de m\u00eame au rendez-vous avec un taux de conversion \u00e0 108 % par rapport \u00e0 notre p\u00e9riode de r\u00e9f\u00e9rence. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Le rebond n\u2019est pas aussi spectaculaire qu\u2019au Qu\u00e9bec, mais c\u2019est tout de m\u00eame une bonne nouvelle.<br \/>\n<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22836&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22834&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=\u00a0\u00bbOuest canadien\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589400444827{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_single_image image=\u00a0\u00bb22872&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">L\u2019Ouest canadien, lui, reprend un peu moins fortement.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le trafic se situe plus pr\u00e8s de 95 % pour les derniers 7 jours.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Nous observons la m\u00eame tendance qu\u2019ailleurs au pays avec une conversion en opportunit\u00e9s qui se situe aux alentours de 102 %.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22842&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22840&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=\u00a0\u00bbProvinces maritimes\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589400507168{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_single_image image=\u00a0\u00bb22820&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Les Maritimes sont, elles, vraiment en mode printemps.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">La moyenne de trafic des 7 derniers jours est \u00e0 110 % par rapport au d\u00e9but du mois de mars.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">La conversion quant \u00e0 elle est \u00e0 115 % avec m\u00eame une pointe mardi 12 mai \u00e0 130 %. <\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Les provinces de l\u2019est semblent avoir \u00e9t\u00e9 moins touch\u00e9es par la crise que le reste du pays tout au long des deux derniers mois et la tendance se maintient.<br \/>\n<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22838&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb22828&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa publicit\u00e9 num\u00e9rique offre toujours des opportunit\u00e9s\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589400677380{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Les investissements en publicit\u00e9 num\u00e9rique reprennent, mais beaucoup moins rapidement que le trafic en g\u00e9n\u00e9ral. En mai, les budgets publicitaires de nos clients sont \u00e0 65 % de ce que nous devrions enregistrer en ce moment.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le co\u00fbt par clic demeure continuellement sous la barre du 1 $, ce qui offre des opportunit\u00e9s pour les concessionnaires qui demeurent pr\u00e9sents.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le rendement sur le dollar investi est d&rsquo;environ 35 % sup\u00e9rieur \u00e0 la normale, lorsque l\u2019on prend compte du trafic suppl\u00e9mentaire g\u00e9n\u00e9r\u00e9 par le faible CPC et la hausse du taux de conversion en g\u00e9n\u00e9ral.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">De plus, <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/\"><span style=\"font-weight: 400;\">une \u00e9tude sur l\u2019impact des offensives SEO en temps de crise,<\/span><\/a><\/span><span style=\"font-weight: 400;\"> publi\u00e9 la semaine derni\u00e8re, d\u00e9montre que les concessionnaires qui continus \u00e0 publier du contenu SEO ont pr\u00e8s de 8 % de trafic organique en plus depuis le d\u00e9but de la crise.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Le mot d\u2019ordre pour l\u2019industrie devrait \u00eatre : soyez strat\u00e9gique avec vos investissements publicitaires, et sachez tirer profit des opportunit\u00e9s.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe clavardage en ligne, un outil redoutable\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589401249940{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Une des plus belles surprises des derni\u00e8res semaines est l\u2019efficacit\u00e9 du clavardage sur les sites de d\u00e9taillants.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">La conversion moyenne de tous nos concessionnaires utilisant le service <\/span><a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/chat-360-notre-systeme-de-messagerie-instantanee-gere-et-connecte\/\"><span style=\"font-weight: 400;\">CHAT 360<\/span><\/a><span style=\"font-weight: 400;\"> au mois d\u2019avril a \u00e9t\u00e9 de 56 % au total <\/span><i><span style=\"font-weight: 400;\">(calcul bas\u00e9 sur le nombre de conversations engag\u00e9es qui se sont transform\u00e9es en opportunit\u00e9s de vente de v\u00e9hicules neufs, occasions ou demandes de services).\u00a0<\/span><\/i><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">60 % d\u2019entre elles concernaient une demande sur un v\u00e9hicule neuf ou d\u2019occasion.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">\u00c9tant donn\u00e9 l\u2019efficacit\u00e9 remarquable de cet outil en cette p\u00e9riode difficile, je suis heureux d\u2019annoncer que nous offrons <\/span><b>25 % de rabais sur l\u2019ensemble de notre service CHAT 360 \u00e0 partir du 1er juin, et ce jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e 2020<\/b><span style=\"font-weight: 400;\">, pour les concessionnaires qui l\u2019utilisent d\u00e9j\u00e0 ainsi que ceux qui souhaitent en b\u00e9n\u00e9ficier.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">C\u2019est un notre mani\u00e8re d\u2019aider nos clients concessionnaires \u00e0 tirer un maximum de profit de la relance. <\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb22818&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/chat-360-notre-systeme-de-messagerie-instantanee-gere-et-connecte\/\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019industrie se transforme\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1589400990048{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">En conclusion, bien que chacun r\u00e9agisse de mani\u00e8re diff\u00e9rente \u00e0 notre nouvelle r\u00e9alit\u00e9, une chose demeure : ceux qui profiteront le plus de la relance sont ceux qui mettent en place les processus et outils pour engager leurs consommateurs d\u00e8s maintenant.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Le trafic d\u2019aujourd\u2019hui se transformera in\u00e9vitablement en ventes de demain. Ne soyez pas celui qui laisse passer la parade sous pr\u00e9texte que le monde s\u2019est \u00e9croul\u00e9. Le monde ne s\u2019est pas \u00e9croul\u00e9, il a chang\u00e9 et nous devons nous adapter avec lui.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\">Louis-Yves Cloutier<br \/>\n<\/span><span style=\"font-family: Roboto;\">CEO et Pr\u00e9sident<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/contactez-nous\/\"><span style=\"font-family: Roboto;\"><u>Contactez-nous pour toute information compl\u00e9mentaire<\/u><\/span><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Il est vrai qu\u2019en tant que soci\u00e9t\u00e9, nous ne sommes pas encore au bout de nos peines avec cette crise qui secoue toute la plan\u00e8te. Les gouvernements tentent de mettre en place des plans pour permettre aux \u00e9conomies de reprendre et aux citoyens de vivre un semblant de vie normal. Les prochains &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/le-printemps-est-arrive-pour-les-concessionnaires-quebecois\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Le printemps est arriv\u00e9 pour les concessionnaires qu\u00e9b\u00e9cois&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":22863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235],"tags":[451],"class_list":["post-22801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-covid-19"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/le-printemps-est-arrive-pour-les-concessionnaires-quebecois\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/le-printemps-est-arrive-pour-les-concessionnaires-quebecois\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"Le printemps est arriv\u00e9 pour les concessionnaires 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