{"id":22618,"date":"2020-05-06T13:10:36","date_gmt":"2020-05-06T13:10:36","guid":{"rendered":"https:\/\/360.agency\/?p=22618"},"modified":"2020-05-07T14:10:04","modified_gmt":"2020-05-07T14:10:04","slug":"impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/","title":{"rendered":"Impact des strat\u00e9gies de contenu sur le trafic organique pendant la COVID-19 [\u00e9tude de cas]"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_empty_space][vc_single_image image=\u00a0\u00bb22620&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Une \u00e9tude r\u00e9cente men\u00e9e par <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/www.netmedia360.com\/\"><span style=\"font-weight: 400;\">NetMedia 360<\/span><\/a><\/span><span style=\"font-weight: 400;\"> souligne l&rsquo;impact de la mise en \u0153uvre d&rsquo;une strat\u00e9gie de r\u00e9f\u00e9rencement et de contenu sur le trafic organique des concessionnaires automobiles. <\/span><b>Cette \u00e9tude observe les changements du trafic organique des concessionnaires qui avaient souscrit \u00e0 un forfait National ou SEO Complet<\/b><span style=\"font-weight: 400;\">, deux produits propos\u00e9s par 360.Agency.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb22620&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Une \u00e9tude r\u00e9cente men\u00e9e par <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/www.netmedia360.com\/\"><span style=\"font-weight: 400;\">NetMedia 360<\/span><\/a><\/span><span style=\"font-weight: 400;\"> souligne l&rsquo;impact de la mise en \u0153uvre d&rsquo;une strat\u00e9gie de r\u00e9f\u00e9rencement et de contenu sur le trafic organique des concessionnaires automobiles. <\/span><b>Cette \u00e9tude observe les changements du trafic organique des concessionnaires qui avaient souscrit \u00e0 un forfait National ou SEO Complet<\/b><span style=\"font-weight: 400;\">, deux produits propos\u00e9s par 360.Agency.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1588715537301{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDes r\u00e9sultats tr\u00e8s encourageants\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">L&rsquo;\u00e9tude inclut 50 concessionnaires avec un forfait de contenu, contre 100 concessionnaires sans contenu ou forfait SEO fourni par 360.Agency. Cette derni\u00e8re s\u2019est concentr\u00e9e sur les changements dans le trafic organique au cours de la p\u00e9riode o\u00f9 un forfait a \u00e9t\u00e9 souscrit, ainsi que les trois et six derniers mois.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Comme vous le savez, le volume de recherche et le trafic web au cours des trois derniers mois ont \u00e9t\u00e9 gravement touch\u00e9s par la pand\u00e9mie de <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/blog\/tag\/covid-19\/\"><span style=\"font-weight: 400;\">COVID-19<\/span><\/a><\/span><span style=\"font-weight: 400;\">. Le trafic au cours des six derniers mois a lui \u00e9galement \u00e9t\u00e9 impact\u00e9 par la baisse saisonni\u00e8re habituelle du volume de recherche r\u00e9guli\u00e8rement associ\u00e9e \u00e0 novembre et d\u00e9cembre. Pourtant, les r\u00e9sultats \u00e9taient assez significatifs.<\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">L&rsquo;\u00e9tude men\u00e9e a montr\u00e9 que<\/span><b> les concessionnaires avec un forfait SEO avaient 14,62 % plus \u200b\u200bde trafic organique <\/b><span style=\"font-weight: 400;\">sur leur site web <\/span><b>(<\/b><span style=\"font-weight: 400;\">sur la p\u00e9riode o\u00f9 ils ont impl\u00e9ment\u00e9 un contenu packag\u00e9) que les sites web qui n&rsquo;avaient pas de forfait.<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">De plus, pendant la <\/span><b>pand\u00e9mie de COVID-19, les concessionnaires avec un forfait SEO avaient 7,55 % de trafic organique de plus<\/b><span style=\"font-weight: 400;\"> que les concessionnaires sans forfait SEO. Au cours des six derniers mois,<strong> les concessionnaires avec un forfait SEO ont eu 8,73% de trafic organique<\/strong> de plus qu&rsquo;un concessionnaire sans forfait SEO.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1588716195125{border-top-width: px !important;border-right-width: px !important;border-bottom-width: px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"font-family: Roboto; font-size: 12pt;\"><b>R\u00e9sum\u00e9 des r\u00e9sultats d\u2019une strat\u00e9gie de contenu sur le trafic organique :<\/b><\/span><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<table style=\"width: 100%;\" cellpadding=\"5px\">\n<tbody>\n<tr>\n<td style=\"width: 37.931%;\"><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Avec contenu<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Sans contenu<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Diff\u00e9rence<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.931%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">P\u00e9riode totale de contenu<\/span><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">7,28 %<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-7,34 %<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; color: #228252; font-family: Roboto; font-size: 12pt;\">+14,62 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.931%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Premiers trois mois de 2020<\/span><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-3,09 %<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-10,64 %<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; color: #228252; font-family: Roboto; font-size: 12pt;\">+7,55 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.931%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Six derniers mois<\/span><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-6,98 %<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-15,71 %<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; color: #228252; font-family: Roboto; font-size: 12pt;\">+8,73 %<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1588859633319{padding-right: 50px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10849\" style=\"font-size: 1rem;\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_quote.png\" alt=\"\" width=\"23\" height=\"20\" \/> <em style=\"font-family: Roboto; font-size: 12pt;\">L&rsquo;augmentation du trafic organique et la capacit\u00e9 des concessionnaires dot\u00e9s d&rsquo;une strat\u00e9gie de contenu \u00e0 r\u00e9sister aux baisses saisonni\u00e8res et inattendues du volume de recherche, correspondent aux meilleures pratiques \u00e9prouv\u00e9es en mati\u00e8re de r\u00e9f\u00e9rencement. <\/em><span style=\"font-size: 12pt;\"><span style=\"font-family: Roboto;\"><em><strong>Plus vous avez de contenu, plus il est facile pour les moteurs de recherche de comprendre et de classer votre site web. Au fil du temps, vous gagnez un avantage significatif sur les concurrents qui ne disposent pas de ce contenu. <\/strong><\/em><\/span><\/span><img decoding=\"async\" class=\"alignnone size-full wp-image-10847\" style=\"font-size: 1rem;\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_quote_right.png\" alt=\"\" width=\"23\" height=\"20\" \/> <span style=\"font-family: Roboto; color: #333333;\">Charles Jolicoeur, directeur g\u00e9n\u00e9ral de NetMedia 360.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1588715537301{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDiff\u00e9rences significatives de trafic organique par r\u00e9gion\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Les diff\u00e9rences de trafic organique \u00e9taient tr\u00e8s importantes une fois ventil\u00e9es et analys\u00e9es par ville et province \u00e9galement.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">En Ontario, par exemple, les concessionnaires avec un forfait SEO ont g\u00e9n\u00e9r\u00e9 <\/span><b>en moyenne 24,5% de trafic organique de plus<\/b><span style=\"font-weight: 400;\"> que les concessionnaires sans contenu SEO. Voici un aper\u00e7u des autres provinces et villes et de l&rsquo;impact de leur trafic au cours des six derniers mois.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 34.8276%;\"><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Avec contenu<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Sans contenu<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Diff\u00e9rence<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Ontario<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">8,55 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-15,95 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000; font-family: Roboto;\">+24,5 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Colombie-Britannique<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-0,31 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-8,74 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000; font-family: Roboto;\">+8,44 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Qu\u00e9bec<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-8,43 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-15,96 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000; font-family: Roboto;\">+7,52 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Prairies<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">-0,87 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-1,16 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+0,29 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Vancouver (R\u00e9gion)<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">0,69 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-11,27 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+11,96 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Toronto (R\u00e9gion)<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">9,55 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-15,03 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+24,58 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Montr\u00e9al (R\u00e9gion)<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">-3,34 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-15,10 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+18,44 %<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\">La baisse globale dans certaines r\u00e9gions m\u00eame avec un forfait s&rsquo;expliquent par la pand\u00e9mie COVID-19 et la baisse saisonni\u00e8re du volume de recherche en novembre et d\u00e9cembre. Malgr\u00e9 tout, nous pouvons voir que les concessionnaires avec du contenu ont r\u00e9sist\u00e9 aux baisses plus efficacement avec des r\u00e9sultats sup\u00e9rieurs que les concessionnaires sans contenu.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto; color: #333333; font-size: 12pt;\">Pour voir l&rsquo;\u00e9tude en d\u00e9tail, cliquez ici.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL&rsquo;ajout d&rsquo;un forfait National ou d&rsquo;un forfait SEO Complet peut aider \u00e0 am\u00e9liorer votre trafic organique au fil du temps, tout en aidant votre concession \u00e0 ne pas ressentir de baisse soudaine ou saisonni\u00e8re du trafic aussi fortement que vos concurrents qui n&rsquo;ont aucune strat\u00e9gie de SEO.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbMettre en place votre strat\u00e9gie de contenu et SEO\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|title:Contactez-nous%20%E2%80%93%20FR|target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL&rsquo;ajout d&rsquo;un forfait National ou d&rsquo;un forfait SEO Complet peut aider \u00e0 am\u00e9liorer votre trafic organique au fil du temps, tout en aidant votre concession \u00e0 ne pas ressentir de baisse soudaine ou saisonni\u00e8re du trafic aussi fortement que vos concurrents qui n&rsquo;ont aucune strat\u00e9gie de SEO.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_btn title=\u00a0\u00bbMettre en place votre strat\u00e9gie de contenu et SEO\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|title:Contactez-nous%20%E2%80%93%20FR|target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_empty_space][vc_single_image image=\u00a0\u00bb22620&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Une \u00e9tude r\u00e9cente men\u00e9e par NetMedia 360 souligne l&rsquo;impact de la mise en \u0153uvre d&rsquo;une strat\u00e9gie de r\u00e9f\u00e9rencement et de contenu sur le trafic organique des concessionnaires automobiles. Cette \u00e9tude observe les changements du trafic organique des concessionnaires qui &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Impact des strat\u00e9gies de contenu sur le trafic organique pendant la COVID-19 [\u00e9tude de cas]&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":22670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[253,235],"tags":[451,263,283],"class_list":["post-22618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-companies","category-360-experts","tag-covid-19","tag-expertise","tag-partenaires"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impact des strat\u00e9gies de contenu sur le trafic organique pendant la COVID-19 [\u00e9tude de cas]<\/title>\n<meta name=\"description\" content=\"Cette \u00e9tude NetMedia 360 montre l\u2019impact d&#039;une strat\u00e9gie de contenu et de r\u00e9f\u00e9rencement sur le trafic organique des concessionnaires auto durant la COVID-19\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact des strat\u00e9gies de contenu sur le trafic organique pendant la COVID-19 [\u00e9tude de cas]\" \/>\n<meta property=\"og:description\" content=\"Cette \u00e9tude NetMedia 360 montre l\u2019impact d&#039;une strat\u00e9gie de contenu et de r\u00e9f\u00e9rencement sur le trafic organique des concessionnaires auto durant la COVID-19\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta 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