{"id":22611,"date":"2020-05-04T22:51:52","date_gmt":"2020-05-04T22:51:52","guid":{"rendered":"https:\/\/360.agency\/?p=22611"},"modified":"2020-05-20T19:06:26","modified_gmt":"2020-05-20T19:06:26","slug":"covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\/","title":{"rendered":"COVID-19 : les acheteurs auto se tournent-ils vers les nouvelles technologies ?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">Comment r\u00e9agissent les acheteurs de v\u00e9hicule \u00e0 la crise de la COVID-19 ? Se tournent-ils r\u00e9ellement vers les technologies pour compl\u00e9ter leurs achats ? Mise au point sur quelques statistiques tr\u00e8s encourageantes. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbUne intention d\u2019achat qui ne fl\u00e9chit pas\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Bonne nouvelle pour les concessionnaires ! <\/span><b>La majorit\u00e9 (52 %) des acheteurs potentiels d\u2019automobile du pays n&rsquo;ont pas chang\u00e9 d\u2019avis sur leur souhait d\u2019acheter une nouvelle voiture<\/b><span style=\"font-weight: 400;\"> ni m\u00eame modifi\u00e9 leur date d\u2019achat initiale lorsqu\u2019elle n\u2019\u00e9tait pas imm\u00e9diate.\u00a0<\/span><\/p>\n<p><b>Par ailleurs, de nouveaux acheteurs potentiels sont entr\u00e9s sur le march\u00e9,<\/b><span style=\"font-weight: 400;\"> car leur situation a chang\u00e9 \u00e0 cause de<br \/>\nla COVID-19 et d\u2019autres ont d\u00e9cid\u00e9 d\u2019avancer la date de leur achat. \u00c9viter les transports en commun pour se rendre au travail, faire l\u2019\u00e9picerie moins souvent\u2026 les raisons pour acheter un v\u00e9hicule malgr\u00e9 la pand\u00e9mie restent nombreuses. Ce qui est certain c\u2019est que les gens ont maintenant bien plus de temps pour faire leurs <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/blog\/covid-19-ne-faites-pas-lerreur-darreter-vos-campagnes-adwords\/\"><span style=\"font-weight: 400;\">recherches de v\u00e9hicules en ligne.<\/span><\/a><\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb22681&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa vente de v\u00e9hicules en ligne, l\u2019outil ultime de conversion pendant la COVID-19&Prime; font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Aujourd\u2019hui, <\/span><b>pr\u00e8s des trois quarts des prospects canadiens sont pr\u00eats \u00e0 acheter un v\u00e9hicule en ligne <\/b><span style=\"font-weight: 400;\">sans avoir \u00e0 se rendre en concession. C\u2019est bien plus qu\u2019il y a encore quelques semaines ! Ce qui \u00e9tait un service appr\u00e9ci\u00e9 des consommateurs connect\u00e9s est devenu un service indispensable. Gr\u00e2ce \u00e0 un outil de vente en ligne comme <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/vente-de-vehicules-en-ligne\/\"><span style=\"font-weight: 400;\">SHOWROOM-V2<\/span><\/a><\/span><span style=\"font-weight: 400;\"> qui permet aux futurs clients de configurer enti\u00e8rement leur nouveau v\u00e9hicule, mais aussi les modalit\u00e9s de paiement et toutes les \u00e9tapes qui se feraient normalement en concession, jusqu\u2019\u00e0 la transaction finale, la distance s\u2019efface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La COVID-19 a pouss\u00e9 les gens \u00e0 sortir de leurs habitudes pour adopter un nouveau mode de consommation, m\u00eame pour l\u2019automobile. La majorit\u00e9 de la population n\u2019a plus peur d\u2019acheter une voiture en ligne.<\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb22683&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLes 3 alternatives les plus populaires\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Suite aux mesures de distanciation sociales, les Canadiens explorent de plus en plus d\u2019alternatives aux visites en concessions. Dans le trio de t\u00eate, on retrouve :<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>n\u00b0 1 : L\u2019essai routier \u00e0 domicile <\/b><span style=\"font-weight: 400;\">est la solution la plus souvent d\u00e9sir\u00e9e par les acheteurs de voiture en ce moment. Mais cela reste difficile \u00e0 mettre en place dans le contexte de la COVID-19. Ce sera cependant certainement un \u00e9l\u00e9ment instaurer dans le futur, vu sa popularit\u00e9 grandissante.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>n\u00b0 2 : <span style=\"color: #e14940;\">L\u2019<\/span><\/b><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/vente-de-vehicules-en-ligne\/\"><b>outil d\u2019achat en ligne<\/b><\/a><\/span><span style=\"font-weight: 400;\"> pr\u00e9sent sur les sites web de plus en plus de concessionnaires est l\u2019alternative qui vient juste apr\u00e8s. Celle-ci est beaucoup plus simple \u00e0 mettre en place\u2009! Et potentiellement assez lucrative pour <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/blog\/la-vente-de-vehicules-en-ligne-pendant-la-covid-19-cest-possible\/\"><span style=\"font-weight: 400;\">garder votre concession dans la course<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>n\u00b0 3 : <span style=\"color: #e14940;\">Les <\/span><\/b><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/pix360\/\"><b>salles de montre num\u00e9riques<\/b><\/a><b>,<\/b><\/span><span style=\"font-weight: 400;\"> \u00e9taient <\/span><span style=\"font-weight: 400;\">sans aucun doute<\/span><span style=\"font-weight: 400;\"> d\u00e9j\u00e0 tr\u00e8s populaires aupr\u00e8s des acheteurs. Elles ont encore plus d&rsquo;int\u00e9r\u00eats \u00e0 leurs yeux <\/span><b>maintenant qu\u2019ils ne peuvent plus voir eux-m\u00eames les v\u00e9hicules en concessions.<\/b><span style=\"font-weight: 400;\"> Il n\u2019a jamais \u00e9t\u00e9 aussi crucial que vos consommateurs aient acc\u00e8s \u00e0 un <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/pix360\/\"><span style=\"font-weight: 400;\">portfolio de photos de qualit\u00e9 premium<\/span><\/a><\/span><span style=\"font-weight: 400;\">, d\u00e9taillant tous les aspects de leur futur v\u00e9hicule et m\u00eame des visites virtuelles \u00e0 360\u00b0, lorsque disponibles. Vos acheteurs en ligne ont besoin d\u2019\u00eatre accompagn\u00e9s dans leur prise de d\u00e9cision.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=\u00a0\u00bb22687&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa reprise est en route\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Apr\u00e8s avoir observ\u00e9 une importante diminution dans le nombre de requ\u00eates sur Google concernant toute la cat\u00e9gorie automobile mi-mars, on observe aujourd\u2019hui une belle remont\u00e9e pour l\u2019ensemble des recherches de cette cat\u00e9gorie. En ce moment, les requ\u00eates n\u2019affichent finalement qu\u2019une baisse de 8,2 % par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re, ce qui est un moindre mal (contre une diminution de plus de 20 %, il y a seulement quelques semaines). Ce qui montre bien que peu de consommateurs ont remis leurs achats \u00e0 plus tard ou qu&rsquo;ils profitent de leur isolement pour le pr\u00e9parer.<\/span><\/p>\n<p><b>Les nouvelles technologies repr\u00e9sentent les meilleures alternatives aux mesures de distanciation sociales<\/b><span style=\"font-weight: 400;\"> et les consommateurs l\u2019ont bien compris. Qu\u2019ils soient habitu\u00e9s ou non \u00e0 commander en ligne, tr\u00e8s peu d\u2019entre eux avaient song\u00e9 \u00e0 acheter un v\u00e9hicule en ligne avant la crise de la COVID-19. Pourtant aujourd\u2019hui cela ne semble plus \u00eatre un obstacle.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">L\u2019\u00eatre humain est r\u00e9silient, il s\u2019adapte. Si ces statistiques prouvent une chose, c\u2019est que <\/span><b>la population aura toujours besoin de se d\u00e9placer <\/b><span style=\"font-weight: 400;\">et elle trouvera toujours un moyen de<\/span><b> se procurer de nouveaux v\u00e9hicules, peu importe le chemin pour y parvenir. <\/b><\/p>\n<p>[\/vc_column_text][vc_btn title=\u00a0\u00bbConsulter nos experts\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|title:Contactez-nous%20%E2%80%93%20FR||\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">*Donn\u00e9es valide fournies par Global Auto Pulse et Google Canada Auto Retail Team, Avril 2020.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1542653500497{margin-top: 20px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">L\u2019\u00eatre humain est r\u00e9silient, il s\u2019adapte. Si ces statistiques prouvent une chose, c\u2019est que <\/span><b>la population aura toujours besoin de se d\u00e9placer <\/b><span style=\"font-weight: 400;\">et elle trouvera toujours un moyen de<\/span><b> se procurer de nouveaux v\u00e9hicules, peu importe le chemin pour y parvenir.\u00a0<\/b><\/p>\n<p>[\/vc_column_text][vc_btn title=\u00a0\u00bbConsulter nos experts\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|title:Contactez-nous%20%E2%80%93%20FR||\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">*Donn\u00e9es valide fournies par Global Auto Pulse et Google Canada Auto Retail Team, Avril 2020.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-family: Roboto;\">Plus de chiffres et de conseils concernant la COVID-19 :<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt; font-family: Roboto;\"><a href=\"https:\/\/360.agency\/fr\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/\" rel=\"bookmark\">Impact des strat\u00e9gies de contenu sur le trafic organique pendant la COVID-19 [\u00e9tude de cas]<\/a><\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: Roboto;\"><a href=\"https:\/\/360.agency\/fr\/blog\/covid-19-la-transformation-numerique-de-lindustrie-automobile-saccelere\/\" rel=\"bookmark\">COVID-19 : la transformation num\u00e9rique de l\u2019industrie automobile s\u2019acc\u00e9l\u00e8re<\/a><\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: Roboto;\"><a href=\"https:\/\/360.agency\/fr\/blog\/covid-19-ne-faites-pas-lerreur-darreter-vos-campagnes-adwords\/\" rel=\"bookmark\">COVID-19 : Ne faites pas l\u2019erreur d\u2019arr\u00eater vos campagnes Google ads !<\/a><\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: Roboto;\"><a href=\"https:\/\/360.agency\/fr\/blog\/jeudi-16-avril-une-bonne-semaine-pour-les-concessionnaires-automobiles\/\">Jeudi 16 avril : une bonne semaine pour les concessionnaires automobiles<\/a><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]Comment r\u00e9agissent les acheteurs de v\u00e9hicule \u00e0 la crise de la COVID-19 ? Se tournent-ils r\u00e9ellement vers les technologies pour compl\u00e9ter leurs achats ? Mise au point sur quelques statistiques tr\u00e8s encourageantes. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbUne intention d\u2019achat &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;COVID-19 : les acheteurs auto se tournent-ils vers les nouvelles technologies ?&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":22689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235],"tags":[451],"class_list":["post-22611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-covid-19"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 360.Experts COVID-19 : les acheteurs auto se tournent-ils vers les nouvelles technologies ?<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9agissent les acheteurs de v\u00e9hicule \u00e0 la crise de la COVID-19 ? 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Mise au point sur quelques statistiques tr\u00e8s encourageantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-04T22:51:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-20T19:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2020\/05\/2020-05-header-nouvelles-technologies-fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"COVID-19 : les acheteurs auto se tournent-ils vers les nouvelles technologies ?\",\"datePublished\":\"2020-05-04T22:51:52+00:00\",\"dateModified\":\"2020-05-20T19:06:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/\"},\"wordCount\":1736,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/2020-05-header-nouvelles-technologies-fr.jpg\",\"keywords\":[\"COVID 19\"],\"articleSection\":[\"360.Experts\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/\",\"name\":\"360.Agency &#8226; 360.Experts COVID-19 : les acheteurs auto se tournent-ils vers les nouvelles technologies ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/covid-19-les-acheteurs-auto-se-tournent-ils-vers-les-nouvelles-technologies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/2020-05-header-nouvelles-technologies-fr.jpg\",\"datePublished\":\"2020-05-04T22:51:52+00:00\",\"dateModified\":\"2020-05-20T19:06:26+00:00\",\"description\":\"Comment r\u00e9agissent les acheteurs de v\u00e9hicule \u00e0 la crise de la COVID-19 ? 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