{"id":22375,"date":"2020-04-16T18:35:41","date_gmt":"2020-04-16T18:35:41","guid":{"rendered":"https:\/\/360.agency\/?p=22375"},"modified":"2020-04-16T21:41:12","modified_gmt":"2020-04-16T21:41:12","slug":"jeudi-16-avril-une-bonne-semaine-pour-les-concessionnaires-automobiles","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/jeudi-16-avril-une-bonne-semaine-pour-les-concessionnaires-automobiles\/","title":{"rendered":"Jeudi 16 avril : une bonne semaine pour les concessionnaires automobiles"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Apr\u00e8s un week-end de P\u00e2ques somme toute tranquille, la situation a \u00e9volu\u00e9 lundi, particuli\u00e8rement pour certaines r\u00e9gions. La reprise des activit\u00e9s de nos concessionnaires automobiles est graduelle, mais les signaux sont clairs. Les statistiques ne mentent pas et nous percevons plusieurs signes qui sont encourageants. Parcourons ensemble les statistiques des derniers jours.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=\u00a0\u00bb22387&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe Qu\u00e9bec sort de sa coquille\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1587072489680{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Le Qu\u00e9bec se d\u00e9marque en cette 5e semaine de confinement. Avec les annonces faites lundi dernier par le gouvernement Legault sur la r\u00e9ouverture partielle des concessionnaires automobiles, les consommateurs se sont ru\u00e9s vers ces derniers en grande majorit\u00e9 pour l\u2019entretien, mais l\u2019impact se fait aussi sentir dans le nombre d\u2019opportunit\u00e9s.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le trafic a bondi de 53 % la semaine derni\u00e8re \u00e0 83 % pour les trois premiers jours de cette semaine, le tout comparativement \u00e0 notre semaine de r\u00e9f\u00e9rence avant crise.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\"><span style=\"font-family: Roboto;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Un fait important, <\/span><b>le trafic organique a doubl\u00e9 d<\/b><span style=\"font-weight: 400;\">epuis la semaine derni\u00e8re, \u00e9tant m\u00eame sup\u00e9rieur de <\/span><b>10 % \u00e0 la p\u00e9riode avant la crise. <\/b><span style=\"font-weight: 400;\">Ce qui est plus que rassurant. En effet, la r\u00e9duction de trafic en ce moment est uniquement due \u00e0 la baisse de 50 % du trafic payant, qui correspond \u00e0 65 % des investissements.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Nous observons cette semaine une augmentation de trafic importante pour les concessionnaires qui ont continu\u00e9 d\u2019investir dans la publicit\u00e9. Avec un co\u00fbt par clic qui est presque coup\u00e9 de moiti\u00e9 (sous la barre des 0,90 $ dans plusieurs r\u00e9gions), ces concessionnaires ont un retour sur investissement incroyable.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Le niveau des appels t\u00e9l\u00e9phoniques entrants a bondi depuis lundi \u00e0 des niveaux records, atteignant <b style=\"font-family: Roboto; font-size: 1rem;\">185 % de la p\u00e9riode avant crise <\/b><span style=\"font-weight: 400;\">pour la journ\u00e9e d\u2019hier (mercredi). Ce qui signifie que les ateliers m\u00e9caniques auront du travail pour plusieurs semaines.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_single_image image=\u00a0\u00bb22393&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019Ontario s\u2019am\u00e9liore\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1587061573745{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Nous n\u2019observons pas le m\u00eame bond spectaculaire en Ontario qu\u2019au Qu\u00e9bec. Cependant nous voyons tout de m\u00eame une tendance \u00e0 la hausse depuis lundi. Le trafic est pass\u00e9 de 65 % \u00e0 75 % d\u2019une semaine \u00e0 l\u2019autre. Cette augmentation de 10 % est significative et constante depuis les trois derniers jours. Les opportunit\u00e9s ont suivi la m\u00eame tendance \u00e0 la hausse.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Le trafic suppl\u00e9mentaire semble provenir d\u2019acheteurs automobiles, plut\u00f4t que de visiteurs pour le service apr\u00e8s-vente. Le nombre d\u2019appels t\u00e9l\u00e9phoniques est rest\u00e9 stable (65 % des appels habituels), ce qui nous laisse pr\u00e9sager que les clients magasinent davantage en ligne. Les opportunit\u00e9s g\u00e9n\u00e9r\u00e9es par le clavardage en ligne demeurent tr\u00e8s populaires, avec une activit\u00e9 relative de 125 % de la p\u00e9riode avant crise.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_single_image image=\u00a0\u00bb22391&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019Ouest canadien montre des signes encourageants\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1587061609846{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Un peu \u00e0 l\u2019instar de l\u2019Ontario, le trafic a augment\u00e9 de 10 % en ce d\u00e9but de semaine. Nous sommes revenus au-dessus de la barre psychologique du 70 % pour la moyenne des trois derniers jours. C\u2019est du c\u00f4t\u00e9 du t\u00e9l\u00e9phone que l\u2019Ouest canadien se d\u00e9marque de l\u2019Ontario. Bien que le volume d\u2019appel n\u2019est pas revenu au niveau d\u2019avant crise (encore 50 % de moins), il a n\u00e9anmoins gagn\u00e9 40 % par rapport \u00e0 la semaine derni\u00e8re.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_single_image image=\u00a0\u00bb22397&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLes provinces maritimes demeurent actives\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1587061641354{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Moins touch\u00e9es que le reste du Canada par la COVID-19, les Maritimes se maintiennent constamment \u00e0 un niveau au-dessus de la barre des 80 % pour ses activit\u00e9s de trafic ou d\u2019appels t\u00e9l\u00e9phoniques entrants. Nous avions enregistr\u00e9 plusieurs journ\u00e9es entre 70 &#8211; 79 % dans les deux derni\u00e8res semaines, mais rien de comparable avec les autres provinces canadiennes.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb52px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">En r\u00e9sum\u00e9, cette reprise apporte certainement un vent d\u2019optimisme sur l\u2019industrie automobile au Canada qui en avait bien besoin. Combin\u00e9e avec l\u2019arriv\u00e9e du beau temps, il est souhaitable que les concessionnaires se pr\u00e9parent pour tirer avantage des opportunit\u00e9s qui se pr\u00e9sentent. Autant d\u2019un point de vue marketing que d\u2019un point de vue proc\u00e9dural, ceux qui sauront apporter les ajustements rapidement et faire repartir la machine en premier, seront ceux qui en b\u00e9n\u00e9ficieront le plus. Sans les nommer, nous avons re\u00e7u plusieurs t\u00e9moignages de concessionnaires qui ont vendu des v\u00e9hicules neufs et usag\u00e9s \u00e0 des clients situ\u00e9s \u00e0 plus de 500 km de leur lieu d\u2019affaires. La raison est simple, ils \u00e9taient les seuls \u00e0 r\u00e9pondre PR\u00c9SENTS. \u00ab Il ne faut jamais gaspiller une bonne crise \u00bb &#8211; Winston Churchill.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\">Louis-Yves Cloutier<br \/>\n<\/span><span style=\"font-family: Roboto;\">CEO et Pr\u00e9sident<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/contactez-nous\/\"><span style=\"font-family: Roboto;\"><u>Contactez-nous pour toute information compl\u00e9mentaire<\/u><\/span><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]Apr\u00e8s un week-end de P\u00e2ques somme toute tranquille, la situation a \u00e9volu\u00e9 lundi, particuli\u00e8rement pour certaines r\u00e9gions. La reprise des activit\u00e9s de nos concessionnaires automobiles est graduelle, mais les signaux sont clairs. Les statistiques ne mentent pas et nous percevons plusieurs signes qui sont encourageants. Parcourons ensemble les statistiques des derniers jours.[\/vc_column_text][vc_empty_space][vc_single_image &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/jeudi-16-avril-une-bonne-semaine-pour-les-concessionnaires-automobiles\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Jeudi 16 avril : une bonne semaine pour les concessionnaires automobiles&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":22403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235],"tags":[451],"class_list":["post-22375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-covid-19"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 360.Experts Jeudi 16 avril : une bonne semaine pour les concessionnaires automobiles<\/title>\n<meta name=\"description\" content=\"Chaque semaine, 360.Agency analyse l\u2019\u00e9volution de l\u2019activit\u00e9 automobile num\u00e9rique et du comportement des consomateurs pendant la crise de la COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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