{"id":21896,"date":"2020-03-27T17:54:17","date_gmt":"2020-03-27T17:54:17","guid":{"rendered":"https:\/\/360.agency\/?p=21896"},"modified":"2020-05-04T16:18:21","modified_gmt":"2020-05-04T16:18:21","slug":"vendredi-27-mars-trafic-et-investissements-publicitaires","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/vendredi-27-mars-trafic-et-investissements-publicitaires\/","title":{"rendered":"Vendredi 27 mars,  trafic et investissements publicitaires"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Cher client,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Nous esp\u00e9rons que votre sant\u00e9 et votre moral se portent bien. Comme vous commencez \u00e0 en prendre l\u2019habitude maintenant, voici notre mise \u00e0 jour concernant la fr\u00e9quentation des sites internet de concessions \u00e0 travers le Canada ainsi que d\u2019autres donn\u00e9es pertinentes au regard de la situation. <\/span>[\/vc_column_text][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbUn trafic en baisse mais toujours pr\u00e9sent\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1585331455855{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le Canada a vu une baisse de 32 % de son trafic dans les 3 derniers jours.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Pendant que le Qu\u00e9bec semble stabiliser son trafic sur les sites de nos concessionnaires automobiles aux alentours de 60 % du trafic habituel, l\u2019Ontario demeure fort avec plus de 80 % de son trafic qui reste actif.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">L\u2019Ouest canadien a franchi hier, jeudi 26 mars, la barri\u00e8re psychologique des 50 %, gardant cependant un taux de conversion en opportunit\u00e9s l\u00e9g\u00e8rement plus fort qu\u2019\u00e0 l\u2019habitude. Il semble que les consommateurs de cette r\u00e9gion qui continuent \u00e0 naviguer sur les sites internet de nos concessionnaires soient vraiment en mode recherche active.<b style=\"font-size: 1rem;\"> Il est par cons\u00e9quent important de rester \u00e0 l\u2019aff\u00fbt de chaque opportunit\u00e9 g\u00e9n\u00e9r\u00e9e par vos sites internet en cette p\u00e9riode de confinement.<\/b><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbBudgets et investissements publicitaires\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:24px|text_align:left|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1585331497492{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Tel qu\u2019anticip\u00e9, nous observons un repli de plusieurs concessionnaires quant \u00e0 leurs investissements publicitaires. Nos estimations montrent une baisse d\u2019environ 50 % des budgets pour le mois d\u2019avril, qui va d\u2019une annulation compl\u00e8te \u00e0 un maintien total des budgets. Chaque concessionnaire r\u00e9agit diff\u00e9remment \u00e0 la situation actuelle. Certains vont opter pour un repli ou garder une pr\u00e9sence minimale, quand d\u2019autres voudront en tirer profit pour augmenter leur visibilit\u00e9 et leur trafic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Le co\u00fbt par clic (CPC) a continu\u00e9 de diminuer, mais semble se stabiliser \u00e0 une valeur l\u00e9g\u00e8rement inf\u00e9rieure \u00e0 70 % de son co\u00fbt habituel. Dans certaines r\u00e9gions, ce dernier est constamment sous la barre de 0,90 $, ce qui en fait une aubaine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">La majorit\u00e9 des concessionnaires ont gard\u00e9 en place les initiatives marketing \u00e0 moyen et long terme, comme la cr\u00e9ation de contenu \u00e9ditorial et marketing, afin de garder une pr\u00e9sence forte sur les moteurs de recherche. C\u2019est une bonne nouvelle en soi, les concessionnaires sont confiants que la crise va se terminer un jour et veulent s\u2019assurer de capitaliser sur le trafic organique (lire SEO).\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Il en revient \u00e0 chaque concessionnaire de trouver la bonne strat\u00e9gie pour les semaines qui s\u2019en viennent. Si vous \u00eates en mesure de continuer \u00e0 engager vos consommateurs \u00e0 distance, ou gr\u00e2ce \u00e0 des vendeurs en t\u00e9l\u00e9travail, il peut s\u2019av\u00e9rer int\u00e9ressant de continuer \u00e0 \u00eatre actif. Par contre, si votre position est de fermer compl\u00e8tement les portes, il est plus judicieux de garder vos budgets pour repartir plus fort au sortir de la crise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">En terminant, je vous souhaite \u00e0 tous un bon week-end et nous serons au poste la semaine prochaine pour vous garder inform\u00e9 sur l\u2019\u00e9volution du comportement des consommateurs en temps de crise de la COVID-19.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p><span style=\"font-family: Roboto;\">Bien \u00e0 vous,<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto;\">Louis-Yves Cloutier<br \/>\n<\/span><span style=\"font-family: Roboto;\">CEO et Pr\u00e9sident<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/contactez-nous\/\"><span style=\"font-family: Roboto;\"><u>Contactez-nous pour toute information compl\u00e9mentaire<\/u><\/span><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Cher client,\u00a0 Nous esp\u00e9rons que votre sant\u00e9 et votre moral se portent bien. Comme vous commencez \u00e0 en prendre l\u2019habitude maintenant, voici notre mise \u00e0 jour concernant la fr\u00e9quentation des sites internet de concessions \u00e0 travers le Canada ainsi que d\u2019autres donn\u00e9es pertinentes au regard de la situation. [\/vc_column_text][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/vendredi-27-mars-trafic-et-investissements-publicitaires\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Vendredi 27 mars,  trafic et investissements publicitaires&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":21903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235],"tags":[451],"class_list":["post-21896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-covid-19"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 360.Experts Vendredi 27 mars, trafic et investissements publicitaires<\/title>\n<meta name=\"description\" content=\"Notre mise \u00e0 jour sur la fr\u00e9quentation des sites internet de concessions de nos clients ainsi que d\u2019autres donn\u00e9es pertinentes au regard de la situation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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