{"id":19504,"date":"2019-11-12T16:37:59","date_gmt":"2019-11-12T16:37:59","guid":{"rendered":"https:\/\/360.agency\/?p=19504"},"modified":"2020-01-02T19:44:16","modified_gmt":"2020-01-02T19:44:16","slug":"nos-experts-ont-participe-aux-google-think-dealer-2019","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/nos-experts-ont-participe-aux-google-think-dealer-2019\/","title":{"rendered":"Nos experts ont particip\u00e9 aux Google Think Dealer 2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1573576598485{margin-bottom: 20px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Avec la mise au point de nouvelles technologies num\u00e9riques, les processus de recherche et d\u2019achat de v\u00e9hicules sont en constante \u00e9volution. Il est important pour les concessionnaires de se tenir inform\u00e9 de ces nouveaux modes de consommation pour assurer leur croissance. C\u2019est ce que propose Google avec ses \u00e9v\u00e9nements th\u00e9matiques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le Google\u2009Think Auto, de juin dernier \u00e0 Toronto, ou encore le roadshow \u201cGoogle Think Dealer \u20092019\u201d qui se d\u00e9roule depuis la rentr\u00e9e \u00e0 travers le pays, ont pour but de toujours mieux informer les concessionnaires canadiens sur les bonnes pratiques \u00e0 mettre en place pour leur pr\u00e9sence num\u00e9rique.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_separator el_width=\u00a0\u00bb90&Prime;][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb19505&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1573576536092{margin-bottom: 20px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Cet \u00e9v\u00e9nement aborde des th\u00e9matiques 100 % canadiennes, et analyse des donn\u00e9es adapt\u00e9es aux diff\u00e9rents march\u00e9s automobiles des provinces :\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=\u00a0\u00bbtext_list\u00a0\u00bb]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00c9volution du march\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Changement dans les habitudes de consommation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comportement des millennials vs boomers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nouveaut\u00e9s marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Panel d\u2019agences partenaires<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vente en ligne\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1573576536092{margin-bottom: 20px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">En tant que Google Partner, les experts de 360.Agency ont \u00e9t\u00e9 invit\u00e9 \u00e0 se joindre au panel de sp\u00e9cialistes du Google Think Dealer 2019.<\/span><\/p>\n<p>Ils ont r\u00e9pondu aux questions que se posaient les concessionnaires pr\u00e9sents, partag\u00e9 leurs points de vue sur les \u00e9volutions du march\u00e9 et surtout prodigu\u00e9 de nombreux conseils avis\u00e9s.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb19540&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1573572836057{background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_custom_heading text=\u00a0\u00bbLes faits \u00e0 retenir :\u00a0\u00bb font_container=\u00a0\u00bbtag:h3|font_size:25px|text_align:center|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1573578285282{margin-top: 0px !important;padding-top: 0px !important;padding-right: 20px !important;padding-left: 20px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtext_list\u00a0\u00bb]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Les Millenials sont 2 fois plus influenc\u00e9s par les avis sur une concession et l\u2019exp\u00e9rience en ligne que les Boomers.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">VUS et multisegments sont les segments avec la plus grande augmentation de part de march\u00e9.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les \u00e9v\u00e9nements de la vie sont les meilleurs d\u00e9clencheurs d\u2019achats de v\u00e9hicules : mariage, enfants, promotion\u2026.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">78 % des acheteurs se renseignent sur internet contre 67 % en concessions.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">YouTube convertit pr\u00e8s de 1 client sur 2 \u00e0 faire une action en concession (essai routier, visite, contact\u2026)<\/span><\/li>\n<li><b>43 % des acheteurs se disent pr\u00eats \u00e0 consid\u00e9rer la possibilit\u00e9 d\u2019acheter un v\u00e9hicule en ligne.<\/b><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=\u00a0\u00bb.vc_custom_1573572355489{margin-right: 40px !important;margin-left: 40px !important;}\u00a0\u00bb][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1573576819794{margin-bottom: 20px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbFaites comme les concessionnaires pr\u00e9sents au \u201cGoogle Think Dealer 2019\u201d et b\u00e9n\u00e9ficiez des conseils de nos sp\u00e9cialistes du march\u00e9 automobile num\u00e9rique canadien !\u00a0\u00bb font_container=\u00a0\u00bbtag:h4|font_size:25px|text_align:center|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1573576814046{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_btn title=\u00a0\u00bbContactez nos experts\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F|||\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1573576598485{margin-bottom: 20px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]Avec la mise au point de nouvelles technologies num\u00e9riques, les processus de recherche et d\u2019achat de v\u00e9hicules sont en constante \u00e9volution. Il est important pour les concessionnaires de se tenir inform\u00e9 de ces nouveaux modes de consommation pour assurer leur croissance. C\u2019est ce que propose &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/nos-experts-ont-participe-aux-google-think-dealer-2019\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Nos experts ont particip\u00e9 aux Google Think Dealer 2019&nbsp;&raquo;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":19548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235,234],"tags":[285,263],"class_list":["post-19504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-partners","tag-evenement","tag-expertise"],"yoast_head":"<!-- This site is optimized 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content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/nos-experts-ont-participe-aux-google-think-dealer-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/nos-experts-ont-participe-aux-google-think-dealer-2019\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"Nos experts ont particip\u00e9 aux Google Think Dealer 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