{"id":17028,"date":"2019-07-03T18:20:26","date_gmt":"2019-07-03T18:20:26","guid":{"rendered":"https:\/\/360.agency\/?p=17028"},"modified":"2019-08-08T19:06:34","modified_gmt":"2019-08-08T19:06:34","slug":"360-experts-avenir-commerce-detail-industrie-automobile-louis-yves-cloutier-video","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/360-experts-avenir-commerce-detail-industrie-automobile-louis-yves-cloutier-video\/","title":{"rendered":"360.Experts – L\u2019avenir du commerce de d\u00e9tail dans l’industrie automobile par Louis-Yves Cloutier (avec vid\u00e9o)"},"content":{"rendered":"

[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][vc_row_inner gap=\u00a0\u00bb15″][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb11172″ img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562250462232{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4″ css=\u00a0\u00bb.vc_custom_1562250510810{padding-left: 10px !important;}\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1559593842921{margin-bottom: 12px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQuels nouveaux d\u00e9fis les concessionnaires automobiles doivent-ils relever pour continuer d\u2019exister dans un monde de plus en plus num\u00e9rique\u2009?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:22px|text_align:left|color:%234a4a4a|line_height:25px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562080485494{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Comment le comportement des consommateurs influence-t-il la transformation de la vente au d\u00e9tail\u2009? Notre CEO, Louis-Yves Cloutier, r\u00e9pond \u00e0 ces questions depuis la sc\u00e8ne de C2 Montr\u00e9al<\/a>*<\/span> et partage avec nous sa vision de l\u2019avenir du commerce de d\u00e9tail dans l\u2019industrie automobile.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][vc_row_inner gap=\u00a0\u00bb15″][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb11172″ img_size=\u00a0\u00bb125×90″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4″ css=\u00a0\u00bb.vc_custom_1562250510810{padding-left: 10px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1559593842921{margin-bottom: 12px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQuels nouveaux d\u00e9fis les concessionnaires automobiles doivent-ils relever pour continuer d\u2019exister dans un monde de plus en plus num\u00e9rique\u2009?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:22px|text_align:left|color:%234a4a4a|line_height:25px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562080485494{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Comment le comportement des consommateurs influence-t-il la transformation de la vente au d\u00e9tail\u2009? Notre CEO, Louis-Yves Cloutier, r\u00e9pond \u00e0 ces questions depuis la sc\u00e8ne de C2 Montr\u00e9al<\/a>*<\/span> et partage avec nous sa vision de l\u2019avenir du commerce de d\u00e9tail dans l\u2019industrie automobile.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/lZf0xzpGtL8″ align=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1562081186970{margin-bottom: 12px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbInternet peut-il vraiment
\noffrir une exp\u00e9rience d\u2019achat optimale ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1562081186970{margin-bottom: 12px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbInternet peut-il vraiment offrir une exp\u00e9rience d\u2019achat optimale ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]Gr\u00e2ce aux am\u00e9liorations techniques, les achats en ligne sont entr\u00e9s dans tous les foyers. Les consommateurs d\u2019aujourd\u2019hui retrouvent en effet sur Internet les 4 principes fondamentaux qui permettent de d\u00e9clencher une vente :<\/strong><\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_row_inner gap=\u00a0\u00bb15″][vc_column_inner width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb1. La facilit\u00e9\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562162625297{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]Faire un achat en ligne est devenu si simple ! Munis de leurs appareils num\u00e9riques et d\u2019une carte de cr\u00e9dit, les consommateurs peuvent aujourd\u2019hui ais\u00e9ment recevoir les diff\u00e9rentes offres & rabais puis <\/span>comparer les prix et payer<\/span> <\/b><\/a>leurs commandes depuis le confort de leur canap\u00e9.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb3. Le produit\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562083479366{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]Internet est si vaste que les consommateurs d\u2019aujourd\u2019hui ne sont plus limit\u00e9s au catalogue de produits d\u2019une boutique de quartier. Les produits du monde entier sont \u00e0 leur disposition; <\/span>ils ont le choix.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=\u00a0\u00bb15″][vc_column_inner width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb2. La confiance\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562162688409{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]Gr\u00e2ce aux nombreux <\/span>avis et notations<\/span><\/a><\/span> d\u00e9pos\u00e9s quotidiennement en ligne, les consommateurs connaissent <\/span>les \u00e9tablissements \u00e0 qui ils peuvent accorder leur confiance<\/b> et restent sereins quant au fait que leur commande sera fid\u00e8le \u00e0 leurs attentes. Et surtout, ils savent qu\u2019ils peuvent <\/span><\/span>retourner leur produit s\u2019ils ne sont pas satisfaits.<\/span> <\/b>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb4. L\u2019\u00e9motion\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562165639983{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]M\u00eame les \u00e9motions que l\u2019on ressent g\u00e9n\u00e9ralement lors d\u2019un achat traditionnel sont maintenant accessibles en ligne, <\/span>gr\u00e2ce aux vid\u00e9os, aux galeries d\u2019images, aux vues \u00e0 360<\/b>o<\/b><\/sup> et \u00e0 la r\u00e9alit\u00e9 virtuelle <\/b><\/span>qui pr\u00e9sentent services et produits sous leur meilleur jour.<\/span> <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_single_image image=\u00a0\u00bb17161″ img_size=\u00a0\u00bb1000×550″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner gap=\u00a0\u00bb15″][vc_column_inner width=\u00a0\u00bb1\/2″][vc_custom_heading text=\u00a0\u00bb1. La facilit\u00e9\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562162625297{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]Faire un achat en ligne est devenu si simple ! Munis de leurs appareils num\u00e9riques et d\u2019une carte de cr\u00e9dit, les consommateurs peuvent aujourd\u2019hui ais\u00e9ment recevoir les diff\u00e9rentes offres & rabais puis <\/span>comparer les prix et payer<\/span> <\/b><\/a>leurs commandes depuis le confort de leur canap\u00e9.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_custom_heading text=\u00a0\u00bb2. La confiance\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562162688409{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]Gr\u00e2ce aux nombreux <\/span>avis et notations<\/span><\/a><\/span> d\u00e9pos\u00e9s quotidiennement en ligne, les consommateurs connaissent <\/span>les \u00e9tablissements \u00e0 qui ils peuvent accorder leur confiance<\/b> et restent sereins quant au fait que leur commande sera fid\u00e8le \u00e0 leurs attentes. Et surtout, ils savent qu\u2019ils peuvent <\/span><\/span>retourner leur produit s\u2019ils ne sont pas satisfaits.<\/span> <\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=\u00a0\u00bb15″][vc_column_inner width=\u00a0\u00bb1\/2″][vc_custom_heading text=\u00a0\u00bb3. Le produit\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562083479366{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]Internet est si vaste que les consommateurs d\u2019aujourd\u2019hui ne sont plus limit\u00e9s au catalogue de produits d\u2019une boutique de quartier. Les produits du monde entier sont \u00e0 leur disposition; <\/span>ils ont le choix.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_custom_heading text=\u00a0\u00bb4. L\u2019\u00e9motion\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1562165639983{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]M\u00eame les \u00e9motions que l\u2019on ressent g\u00e9n\u00e9ralement lors d\u2019un achat traditionnel sont maintenant accessibles en ligne, <\/span>gr\u00e2ce aux vid\u00e9os, aux galeries d\u2019images, aux vues \u00e0 360<\/b>o<\/b><\/sup> et \u00e0 la r\u00e9alit\u00e9 virtuelle <\/b><\/span>qui pr\u00e9sentent services et produits sous leur meilleur jour.<\/span> <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u00a0\u00bb17161″ img_size=\u00a0\u00bb1000×550″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDiff\u00e9rents types d\u2019adaptations \u00e0 l\u2019arriv\u00e9e d\u2019Internet\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562084093116{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]Avant de se concentrer sur le domaine automobile en particulier, prenons un peu de recul pour constater les changements importants apport\u00e9s par l\u2019arriv\u00e9e d\u2019Internet dans nos foyers sur deux industries qui ont pris des voies bien diff\u00e9rentes.<\/span> <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019industrie du voyage\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562176353856{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_column_text]L\u2019exemple le plus flagrant est celui de l\u2019industrie du voyage. Aujourd\u2019hui, qui se rend encore en agence pour r\u00e9server\u2009? Presque plus personne\u2009! Tout le processus est devenu num\u00e9rique gr\u00e2ce \u00e0 la facilit\u00e9 qu\u2019offre Internet d\u2019effectuer, depuis votre canap\u00e9, toutes les d\u00e9marches que vous deviez faire en agences il y a encore quelques ann\u00e9es.<\/span> Avant, les consommateurs se rendaient dans une agence de voyages<\/b> pour rencontrer un vendeur, \u00e9valuer des options, comparer les tarifs, demander des conseils, prendre un catalogue…jusqu\u2019\u00e0 effectuer l\u2019achat de leur voyage. <\/span>Dor\u00e9navant, toutes les informations n\u00e9cessaires \u00e0 ces achats sont disponibles en ligne et chacun peut r\u00e9server ses vacances d\u2019un simple clic.<\/b><\/span><\/p>\n

Dor\u00e9navant, toutes les informations n\u00e9cessaires \u00e0 ces achats sont disponibles en ligne et chacun peut r\u00e9server ses vacances d\u2019un simple clic.<\/b><\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb17186″ img_size=\u00a0\u00bb450×450″ alignment=\u00a0\u00bbright\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb17186″ img_size=\u00a0\u00bb450×450″ alignment=\u00a0\u00bbright\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019industrie du voyage\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562176353856{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_column_text]L\u2019exemple le plus flagrant est celui de l\u2019industrie du voyage. Aujourd\u2019hui, qui se rend encore en agence pour r\u00e9server\u2009? Presque plus personne\u2009! Tout le processus est devenu num\u00e9rique gr\u00e2ce \u00e0 la facilit\u00e9 qu\u2019offre Internet d\u2019effectuer, depuis votre canap\u00e9, toutes les d\u00e9marches que vous deviez faire en agences il y a encore quelques ann\u00e9es.<\/span> Avant, les consommateurs se rendaient dans une agence de voyages<\/b> pour rencontrer un vendeur, \u00e9valuer des options, comparer les tarifs, demander des conseils, prendre un catalogue…jusqu\u2019\u00e0 effectuer l\u2019achat de leur voyage. <\/span>Dor\u00e9navant, toutes les informations n\u00e9cessaires \u00e0 ces achats sont disponibles en ligne et chacun peut r\u00e9server ses vacances d\u2019un simple clic.<\/b><\/span><\/p>\n

Dor\u00e9navant, toutes les informations n\u00e9cessaires \u00e0 ces achats sont disponibles en ligne et chacun peut r\u00e9server ses vacances d\u2019un simple clic.<\/b><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb17184″ img_size=\u00a0\u00bb450×450″ alignment=\u00a0\u00bbright\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1562263455490{margin-left: 5px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019industrie de la mode\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562176368423{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_column_text]L\u2019industrie de la mode a fait un choix tr\u00e8s int\u00e9ressant quant \u00e0 son adaptation \u00e0 l\u2019arriv\u00e9e d\u2019Internet. Nous pouvons tous, par exemple, acheter une paire de chaussures en ligne. Et pourtant c\u2019est un achat qui ne demande pas une grande r\u00e9flexion, mais surtout de ressentir de l\u2019\u00e9motion. Ce qu\u2019Internet est maintenant en mesure de vous procurer comme nous venons de le voir.<\/span><\/p>\n

Mais tout le monde n\u2019aime pas acheter ses chaussures en ligne. Et c\u2019est compr\u00e9hensible. <\/span>Certains pr\u00e9f\u00e8rent se rendre en magasin<\/b> pour essayer les souliers, v\u00e9rifier leurs conforts, la taille, la couleur, la mati\u00e8re\u2026 et ressortir avec leur achat sous le bras.\u00a0 <\/span>D\u2019autres encore pr\u00e9f\u00e9reront commencer leur s\u00e9lection en magasin et finir leur transaction en ligne, ou vice-versa.<\/b><\/span><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb17184″ img_size=\u00a0\u00bb450×450″ alignment=\u00a0\u00bbright\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1562263470996{margin-left: 5px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019industrie de la mode\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562176368423{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_column_text]L\u2019industrie de la mode a fait un choix tr\u00e8s int\u00e9ressant quant \u00e0 son adaptation \u00e0 l\u2019arriv\u00e9e d\u2019Internet. Nous pouvons tous, par exemple, acheter une paire de chaussures en ligne. Et pourtant c\u2019est un achat qui ne demande pas une grande r\u00e9flexion, mais surtout de ressentir de l\u2019\u00e9motion. Ce qu\u2019Internet est maintenant en mesure de vous procurer comme nous venons de le voir.<\/span><\/p>\n

Mais tout le monde n\u2019aime pas acheter ses chaussures en ligne. Et c\u2019est compr\u00e9hensible. <\/span>Certains pr\u00e9f\u00e8rent se rendre en magasin<\/b> pour essayer les souliers, v\u00e9rifier leurs conforts, la taille, la couleur, la mati\u00e8re\u2026 et ressortir avec leur achat sous le bras.\u00a0 <\/span>D\u2019autres encore pr\u00e9f\u00e9reront commencer leur s\u00e9lection en magasin et finir leur transaction en ligne, ou vice-versa.<\/b><\/span><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_column_text]Voici un bon exemple d\u2019une industrie qui a su fusionner l\u2019achat traditionnel et l\u2019achat num\u00e9rique et montrer que c\u2019est tout \u00e0 fait possible !<\/b><\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb42px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe commerce de d\u00e9tail automobile,
\nun \u00e9cosyst\u00e8me en plein changement\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562252191519{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_column_text]Voici un bon exemple d\u2019une industrie qui a su fusionner l\u2019achat traditionnel et l\u2019achat num\u00e9rique et montrer que c\u2019est tout \u00e0 fait possible !<\/b><\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb42px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe commerce de d\u00e9tail automobile, un \u00e9cosyst\u00e8me en plein changement\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562271052214{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]L\u2019industrie automobile, elle, r\u00e9siste encore \u00e0 la transformation num\u00e9rique du commerce de d\u00e9tail. Mais tout ceci est en train de changer !<\/b> Chez <\/span>360.Agency<\/span><\/a><\/span>,<\/span> nous sommes aux premi\u00e8res loges pour observer l\u2019\u00e9volution de l\u2019industrie automobile.\u00a0<\/span><\/span><\/p>\n

En effet, depuis ces 100 derni\u00e8res ann\u00e9es, le seul moyen d\u2019acheter une automobile \u00e9tait de se rendre en concession. Les consommateurs n\u2019avaient pas le choix\u2009! Mais depuis qu\u2019Internet a fait sa r\u00e9volution, <\/span>les habitudes de consommation des gens ont chang\u00e9,<\/b> elles se sont de plus en plus d\u00e9mat\u00e9rialis\u00e9es. Comme pour l\u2019achat de leurs souliers, ils veulent aujourd\u2019hui pouvoir <\/span>facilement passer du physique au virtuel et du virtuel au physique en toute transparence.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1562263759302{border-right-width: 1px !important;padding-right: 10px !important;border-right-color: #686868 !important;border-right-style: solid !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n

33\u2009000+<\/strong><\/span><\/span><\/p>\n

concessionnaires de voitures
\nneuves en Am\u00e9rique du Nord
\n(dont environ 3\u2009000 au Canada)<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1562263767111{margin-right: 10px !important;margin-left: 10px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n

2\u2009038\u2009798<\/span><\/strong><\/span><\/p>\n

voitures vendues au Canada en 2017<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1562263775681{margin-left: 15px !important;border-left-width: 1px !important;border-left-color: #686868 !important;border-left-style: solid !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_column_text]<\/p>\n

41 %<\/span>
\n<\/strong><\/span><\/span>des gens sont pr\u00eats \u00e0 acheter un v\u00e9hicule en ligne
\n– Google Think Auto.<\/em><\/span><\/span><\/p>\n

36 <\/span>%<\/span>
\n<\/span><\/strong><\/span><\/span>des 18 \u00e0 34 ans pourraient envisager un achat en ligne
\n– Canadian Black Book.<\/em><\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1562265256582{border-right-width: 0px !important;padding-right: 10px !important;border-right-color: #686868 !important;border-right-style: solid !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_column_text]<\/p>\n

33\u2009000+<\/strong><\/span><\/span><\/p>\n

concessionnaires de voitures
\nneuves en Am\u00e9rique du Nord
\n(dont environ 3\u2009000 au Canada)<\/span><\/p>\n

[\/vc_column_text][vc_separator border_width=\u00a0\u00bb2″ el_width=\u00a0\u00bb60″][vc_column_text]<\/p>\n

2\u2009038\u2009798<\/span><\/strong><\/span><\/p>\n

voitures vendues au Canada en 2017<\/span><\/p>\n

[\/vc_column_text][vc_separator border_width=\u00a0\u00bb2″ el_width=\u00a0\u00bb60″][vc_column_text]<\/p>\n

41 %<\/span>
\n<\/strong><\/span><\/span>des gens sont pr\u00eats \u00e0 acheter un v\u00e9hicule en ligne
\n– Google Think Auto.<\/em><\/span><\/span><\/p>\n

36 <\/span>%<\/span>
\n<\/span><\/strong><\/span><\/span>des 18 \u00e0 34 ans pourraient envisager un achat en ligne
\n– Canadian Black Book.<\/em><\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text]Le consommateur se place maintenant au centre d\u2019un nouvel \u00e9cosyst\u00e8me dans lequel il a le choix \u2014 et donc, le pouvoir\u2009!<\/b> C\u2019est \u00e9galement valable dans le domaine de l\u2019automobile, ce qui explique que les concessionnaires doivent eux aussi s\u2019adapter \u00e0 ce nouveau mode de consommation num\u00e9rique.<\/span><\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_btn title=\u00a0\u00bbPrenez le virage du commerce en ligne !\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fsolutions-automobiles-web-mobile%2Fcontact%2F||target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb22px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#e14940″ css=\u00a0\u00bb.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbConcessions automobiles & commerce en ligne :
\nune r\u00e9volution d\u00e9j\u00e0 en route\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:40px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562250609997{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]Compte tenu de l\u2019importance que prend le commerce en ligne dans le quotidien des consommateurs, <\/span>les concessionnaires doivent s\u2019adapter, d\u2019une mani\u00e8re ou d\u2019une autre. <\/b>Si beaucoup d\u2019entre eux poss\u00e8dent bien un site Internet, celui-ci est rarement adapt\u00e9 au nouvel engouement des consommateurs pour les achats d\u00e9mat\u00e9rialis\u00e9s. Pourtant, <\/span><\/span>de plus en plus d\u2019exemples viennent illustrer chaque jour que ce mode de consommation fonctionne d\u00e9j\u00e0 \u00e0 plein r\u00e9gime.<\/span> <\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQui sont les nouveaux acteurs de la vente de v\u00e9hicule en ligne ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562174620163{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb45px\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb2\/3″][vc_custom_heading text=\u00a0\u00bbLes plateformes g\u00e9n\u00e9rales de vente en ligne\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]Jusqu\u2019\u00e0 pr\u00e9sent simples annonceurs d\u2019offres de v\u00e9hicules, les acteurs du commerce en ligne comme <\/span>Amazon<\/span><\/a><\/span> et <\/span>eBay<\/span><\/a><\/span>,<\/span> veulent \u00e9largir leurs options. Ces gros r\u00e9seaux de distribution ont l\u2019avantage d\u2019\u00eatre d\u00e9j\u00e0 utilis\u00e9s par tous les foyers et par toutes les g\u00e9n\u00e9rations de consommateurs.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb17145″ img_size=\u00a0\u00bb350×300″ alignment=\u00a0\u00bbright\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb17125″ img_size=\u00a0\u00bb250×250″ alignment=\u00a0\u00bbright\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_custom_heading text=\u00a0\u00bbDe nouveaux manufacturiers non conventionnels\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:right|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]<\/p>\n

Comme <\/span>Tesla<\/span><\/a><\/span>, ils n\u2019ont tout simplement pas de d\u00e9taillant franchis\u00e9 et prennent la place du r\u00e9seau de distribution. Ce dernier enregistrait ainsi 450\u2009000 r\u00e9servations de son Model 3 avant m\u00eame la date de son lancement en 2017.<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb2\/3″][vc_custom_heading text=\u00a0\u00bbDes concessionnaires audacieux\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]Certains concessionnaires ont d\u00e9cid\u00e9 de sauter le pas du tout num\u00e9rique et proposent d\u00e9sormais leurs v\u00e9hicules uniquement sur Internet\u2009! Citons notamment <\/span>Carvana<\/span><\/a><\/span> aux \u00c9tats-Unis et leur concept de distributeurs automatiques de v\u00e9hicules. <\/span>Le libre-service, un concept encore difficile \u00e0 imaginer pour certains, mais qui fait pourtant de plus en plus d\u2019adeptes.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb17127″ img_size=\u00a0\u00bb350×300″ alignment=\u00a0\u00bbright\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″ css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb17136″ img_size=\u00a0\u00bb500×500″ onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_custom_heading text=\u00a0\u00bbCertains manufacturiers\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:right|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]<\/p>\n

Sous la pression des plateformes de vente en ligne et des manufacturiers non conventionnels, certains manufacturiers traditionnels d\u00e9cident eux aussi de proposer divers acc\u00e8s \u00e0 leurs v\u00e9hicules en ligne aux consommateurs. <\/span>C\u2019est notamment le cas de Hyundai qui propose aujourd\u2019hui <\/span>Genesis<\/span><\/a><\/span>, sa marque haut de gamme, uniquement en ligne ou encore de <\/span>Volkswagen<\/span><\/a><\/span> qui s\u2019est essay\u00e9 \u00e0 la r\u00e9servation par Internet lors du lancement de la e-Golf (et dont le succ\u00e8s a d\u00e9pass\u00e9 leurs attentes).<\/strong><\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQui sont les nouveaux acteurs de la vente de v\u00e9hicule en ligne ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:24px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562174620163{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb45px\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb17145″ img_size=\u00a0\u00bb350×300″ alignment=\u00a0\u00bbright\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_custom_heading text=\u00a0\u00bbLes plateformes g\u00e9n\u00e9rales de vente en ligne\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]Jusqu\u2019\u00e0 pr\u00e9sent simples annonceurs d\u2019offres de v\u00e9hicules, les acteurs du commerce en ligne comme <\/span>Amazon<\/span><\/a><\/span> et <\/span>eBay<\/span><\/a><\/span>,<\/span> veulent \u00e9largir leurs options. Ces gros r\u00e9seaux de distribution ont l\u2019avantage d\u2019\u00eatre d\u00e9j\u00e0 utilis\u00e9s par tous les foyers et par toutes les g\u00e9n\u00e9rations de consommateurs.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb17125″ img_size=\u00a0\u00bb250×250″ alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDe nouveaux manufacturiers non conventionnels\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]<\/p>\n

Comme <\/span>Tesla<\/span><\/a><\/span>, ils n\u2019ont tout simplement pas de d\u00e9taillant franchis\u00e9 et prennent la place du r\u00e9seau de distribution. Ce dernier enregistrait ainsi 450\u2009000 r\u00e9servations de son Model 3 avant m\u00eame la date de son lancement en 2017.<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb17127″ img_size=\u00a0\u00bb350×300″ alignment=\u00a0\u00bbright\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_custom_heading text=\u00a0\u00bbDes concessionnaires audacieux\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]Certains concessionnaires ont d\u00e9cid\u00e9 de sauter le pas du tout num\u00e9rique et proposent d\u00e9sormais leurs v\u00e9hicules uniquement sur Internet\u2009! Citons notamment <\/span>Carvana<\/span><\/a><\/span> aux \u00c9tats-Unis et leur concept de distributeurs automatiques de v\u00e9hicules. <\/span>Le libre-service, un concept encore difficile \u00e0 imaginer pour certains, mais qui fait pourtant de plus en plus d\u2019adeptes.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb17136″ img_size=\u00a0\u00bb500×500″ onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″ css=\u00a0\u00bb.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbCertains manufacturiers\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]<\/p>\n

Sous la pression des plateformes de vente en ligne et des manufacturiers non conventionnels, certains manufacturiers traditionnels d\u00e9cident eux aussi de proposer divers acc\u00e8s \u00e0 leurs v\u00e9hicules en ligne aux consommateurs. <\/span>C\u2019est notamment le cas de Hyundai qui propose aujourd\u2019hui <\/span>Genesis<\/span><\/a><\/span>, sa marque haut de gamme, uniquement en ligne ou encore de <\/span>Volkswagen<\/span><\/a><\/span> qui s\u2019est essay\u00e9 \u00e0 la r\u00e9servation par Internet lors du lancement de la e-Golf (et dont le succ\u00e8s a d\u00e9pass\u00e9 leurs attentes).<\/strong><\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562256242203{margin-right: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1562265679234{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562256222378{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;border-bottom-color: #d6d6d6 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1562256197154{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDes concessionnaires innovants\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]De plus en plus de concessionnaires prennent conscience des nouveaux besoins de leurs consommateurs. Ils se tournent alors vers des <\/span>solutions num\u00e9riques\u00a0innovantes<\/span><\/span><\/a> comme <\/span>SHOWROOM 360<\/span><\/a><\/span>,<\/span> la plateforme de 360.Agency qui permet de<\/span> proposer \u00e0 leurs clients cette possibilit\u00e9 de passer de la recherche virtuelle \u00e0 l\u2019exp\u00e9rience r\u00e9elle.
\n<\/b><\/span>[\/vc_column_text][vc_custom_heading text=\u00a0\u00bbD\u00e9couvrez Showroom 360.v2″ font_container=\u00a0\u00bbtag:div|text_align:left|line_height:0″ google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bblink_primary\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fsolutions-automobiles-web-mobile%2Fvente-de-vehicules-en-ligne%2F%20|||\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562256068608{margin-bottom: 20px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1562255737338{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb9178″ img_size=\u00a0\u00bb500×500″ alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562261049316{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\u00a0\u00bb.vc_custom_1562256432953{margin-top: 10px !important;margin-bottom: 10px !important;}\u00a0\u00bb][vc_column_inner][vc_custom_heading text=\u00a0\u00bbGr\u00e2ce \u00e0 SHOWROOM 360, vos consommateurs peuvent maintenant :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:15px|text_align:center|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1562261068132{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4″ css=\u00a0\u00bb.vc_custom_1562261075493{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb15985″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4″ css=\u00a0\u00bb.vc_custom_1562261112393{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n\n\n\n
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  • Faire une recherche en ligne<\/span><\/li>\n
  • Choisir un v\u00e9hicule<\/span><\/li>\n
  • Ajuster leurs paiements<\/span><\/li>\n
  • S\u00e9lectionner leurs options<\/span><\/li>\n<\/ul>\n<\/td>\n
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