{"id":11539,"date":"2018-07-03T20:19:58","date_gmt":"2018-07-03T20:19:58","guid":{"rendered":"https:\/\/360.agency\/?p=11539\/"},"modified":"2018-07-04T21:12:02","modified_gmt":"2018-07-04T21:12:02","slug":"entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience","status":"publish","type":"post","link":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/","title":{"rendered":"Entrevue avec Safwan Choudhry &#8211; Comment atteindre votre audience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6&Prime;][vc_single_image image=\u00a0\u00bb11547&Prime; img_size=\u00a0\u00bb100&#215;100&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb5\/6&Prime; css=\u00a0\u00bb.vc_custom_1527799440391{padding-left: 30px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbSafwan Choudhry\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:left|color:%23e14940&Prime; google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1530652480644{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb2&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1527799485597{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDirecteur M\u00e9dia &#8211; Ontario\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1530714166488{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_video link=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=dmsneAUriSw&amp;t=39s\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1530716778749{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10848\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_quote.png\" alt=\"\" width=\"23\" height=\"20\" \/>\u00a0\u00a0<\/span><span style=\"font-family: Roboto;\">Chaque ann\u00e9e, le monde du marketing num\u00e9rique devient beaucoup plus complexe, beaucoup plus difficile, mais aussi beaucoup plus excitant.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Nous savons que lorsque vous naviguez dans le monde de la vente de voitures, vous voulez amener les clients dans la concession sans complexit\u00e9. Il existe diff\u00e9rentes solutions pour y arriver : en ligne, hors ligne, traditionnel, non traditionnel, binaire, non binaire etc. Nous aimons y penser d\u2019une fa\u00e7on plus simple :<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1530716773251{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10848\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_quote.png\" alt=\"\" width=\"23\" height=\"20\" \/>\u00a0 <\/span><span style=\"font-family: Roboto;\">Chaque ann\u00e9e, le monde du marketing num\u00e9rique devient beaucoup plus complexe, beaucoup plus difficile, mais aussi beaucoup plus excitant.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Nous savons que lorsque vous naviguez dans le monde de la vente de voitures, vous voulez amener les clients dans la concession sans complexit\u00e9. Il existe diff\u00e9rentes solutions pour y arriver : en ligne, hors ligne, traditionnel, non traditionnel, binaire, non binaire etc. Nous aimons y penser d\u2019une fa\u00e7on plus simple :<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1527781876083{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb\u00ab\u00a0Comment atteindre votre audience ?\u00ab\u00a0\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbquote_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1527781838783{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb\u00ab\u00a0Comment atteindre votre audience ?\u00ab\u00a0\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbquote_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1530714278130{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb]<span style=\"font-family: Roboto;\">Il y a plusieurs fa\u00e7ons d&rsquo;acc\u00e9der aux audiences. Pour nous, il s&rsquo;agit moins de franchir la ligne d&rsquo;arriv\u00e9e, que de r\u00e9fl\u00e9chir soigneusement au cheminement qui nous m\u00e8nera \u00e0 la vente d\u2019un v\u00e9hicule, \u00e0 accompagner les bonnes personnes chez le concessionnaire et \u00e0 s&rsquo;assurer que ceux qui ne sont pas pr\u00eats \u00e0 acheter aujourd\u2019hui soient conscients que nous sommes ici et pr\u00eats \u00e0 les servir.<\/span>[\/vc_column_text][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb2&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1527711693012{margin-bottom: 0px !important;padding-bottom: 8px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbIl y a vraiment deux aspects cl\u00e9s du marketing que vous devez envisager :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtext_regular\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1530714319128{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<span style=\"font-family: Roboto;\">Il y a le Push-Marketing et le Pull-Marketing.<br \/>\n<\/span><span style=\"font-family: Roboto;\">Vous devez transmettre un message aux gens, en leur faisant savoir que vous avez d&rsquo;excellentes offres, de bons v\u00e9hicules et que vous \u00eates pr\u00eat \u00e0 les servir.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Ensuite, il y a le Pull marketing, c\u2019est \u00e0 dire attirer les gens ou vous voulez gr\u00e2ce \u00e0 votre message. Ce sont des gens qui allaient venir vers, vous de toute fa\u00e7on, mais leur ouvrez la porte devant eux. Avant que vous puissiez r\u00e9ellement ouvrir la porte \u00e0 ces personnes, vous devez leur communiquer votre message. Le moyen le plus efficace, le plus prudent et le plus rentable de capturer les clients est la strat\u00e9gie Push marketing, \u00e9galement appel\u00e9e Publicit\u00e9 Display \/ Publicit\u00e9 d\u2019affichage.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1527781876083{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb\u00ab\u00a0La strat\u00e9gie la plus efficace est la publicit\u00e9 d&rsquo;affichage\u00ab\u00a0\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbquote_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1527781838783{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb\u00ab\u00a0La strat\u00e9gie la plus efficace est la publicit\u00e9 d&rsquo;affichage\u00ab\u00a0\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbquote_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb2&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1527711693012{margin-bottom: 0px !important;padding-bottom: 8px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLa publicit\u00e9 d\u2019affichage vous permet de cibler votre audience en fonction de trois facteurs cl\u00e9s :\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtext_regular\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1530714581946{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<span style=\"font-family: Roboto;\"><b><span style=\"color: #e14940;\">1-<\/span> G\u00e9olocalisation<br \/>\n<\/b>Vous capturez des personnes en fonction des besoins. Si vous \u00eates un concessionnaire Honda et que vous voulez vous assurer que votre message atteignent toutes les personnes qui s&rsquo;int\u00e9ressent aux berlines Honda, que ce soit la Civic ou l&rsquo;Accord.<br \/>\n<\/span><span style=\"font-family: Roboto;\">Idem si vous \u00eates dans le march\u00e9 du luxe, que vous soyez Mercedes, BMW, Audi, vous voulez que vos marques et vos mod\u00e8les soient visibles par ceux qui recherchent ces marques sp\u00e9cifiques. Cela va m\u00eame encore plus loin. Vous \u00eates en mesure de cibler les gens qui sont activement sur le march\u00e9, qui ont donn\u00e9 des signaux \u00e0 travers leur comportement, qui sont activement sur le march\u00e9 en train de chercher leur prochain achat.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><b><span style=\"color: #e14940;\">2-<\/span> Ciblage selon le comportement<br \/>\n<\/b>\u00c0 l&rsquo;heure actuelle, ils utilisent diff\u00e9rents moyens, qu&rsquo;il s&rsquo;agisse de sites d&rsquo;\u00e9valuation en ligne, ou des sites d\u2019actualit\u00e9s comme le Globe and Mail, le National Post, le Toronto Star ou La Presse, parce que chaque grand journal poss\u00e8de sa propre section automobile, que ce soit Huffington Post. Au cours de ce parcours d&rsquo;achat de voitures, vous pouvez les cibler en fonction de ce comportement qu&rsquo;ils vous montrent tr\u00e8s clairement.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><b><span style=\"color: #e14940;\">\u00a03- <\/span>Comment et quand les cibler<br \/>\n<\/b><\/span><span style=\"font-family: Roboto;\">Le troisi\u00e8me facteur vraiment crucial est comment et o\u00f9 les ciblez.<br \/>\n<\/span><span style=\"font-family: Roboto;\">Gr\u00e2ce \u00e0 la publicit\u00e9 display, nous pouvons diffuser ces annonces sur le site Web d&rsquo;une agence de presse, sur le site Web de leur \u00e9quipe de sport pr\u00e9f\u00e9r\u00e9e ou sur leur site Web pr\u00e9f\u00e9r\u00e9s. Que ce soit sur Yahoo, sur le site Web des Canadiens de Montr\u00e9al ou des Raptors de Toronto, ou m\u00eame dans une agence de nouvelles comme CNN ou CBC, nous pouvons les cibler avec une offre sp\u00e9ciale pour le v\u00e9hicule qu&rsquo;ils recherchent, pour la marque qu&rsquo;ils souhaitent ou les marques qu&rsquo;ils envisagent. Cela nous permet de cibler les bonnes personnes dans un m\u00e9dia qui les int\u00e9ressent \u00a0avec un message pertinent.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1527781876083{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb\u00ab\u00a0Notre objectif est de maximiser le budget de nos clients\u00ab\u00a0\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbquote_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1527781838783{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bb\u00ab\u00a0Notre objectif est de maximiser le budget de nos clients\u00ab\u00a0\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:center\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbquote_primary\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1530714733323{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<span style=\"font-family: Roboto;\">C&rsquo;est vraiment ce qui est unique chez nous. Dans le cadre de notre strat\u00e9gie de publicit\u00e9 display, notre objectif est de maximiser le budget de nos clients. Pas en diffusant un message partout, mais en trouvant ces personnes cl\u00e9s en fonction de leurs comportements, de leurs intentions et de leur destination de la mani\u00e8re la plus pertinente.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_btn title=\u00a0\u00bbContactez-nous pour plus d&rsquo;information\u00a0\u00bb style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2F360.agency%2Ffr%2Fcontactez-nous%2F||target:%20_blank|\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6&Prime;][vc_single_image image=\u00a0\u00bb11547&Prime; img_size=\u00a0\u00bb100&#215;100&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb5\/6&Prime; css=\u00a0\u00bb.vc_custom_1527799440391{padding-left: 30px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbSafwan Choudhry\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:20px|text_align:left|color:%23e14940&Prime; google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1530652480644{margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb2&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#e14940&Prime; css=\u00a0\u00bb.vc_custom_1527799485597{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDirecteur M\u00e9dia &#8211; Ontario\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1530714166488{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_video link=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=dmsneAUriSw&amp;t=39s\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_column_text css=\u00a0\u00bb.vc_custom_1530716778749{margin-bottom: 0px !important;padding-bottom: 0px &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Entrevue avec Safwan Choudhry &#8211; Comment atteindre votre audience&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":11559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Entrevue avec Safwan Choudhry - Comment atteindre votre audience<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; Entrevue avec Safwan Choudhry - Comment atteindre votre audience\" \/>\n<meta property=\"og:description\" content=\"Chez 360.Agency :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T20:19:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-04T21:12:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/07\/Header-interview-access-audience-2018-FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"Entrevue avec Safwan Choudhry &#8211; Comment atteindre votre audience\",\"datePublished\":\"2018-07-03T20:19:58+00:00\",\"dateModified\":\"2018-07-04T21:12:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/\"},\"wordCount\":1983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Header-interview-access-audience-2018-FR.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/\",\"name\":\"360.Agency &#8226; Entrevue avec Safwan Choudhry - Comment atteindre votre audience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Header-interview-access-audience-2018-FR.jpg\",\"datePublished\":\"2018-07-03T20:19:58+00:00\",\"dateModified\":\"2018-07-04T21:12:02+00:00\",\"description\":\"Chez 360.Agency :\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Header-interview-access-audience-2018-FR.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Header-interview-access-audience-2018-FR.jpg\",\"width\":960,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrevue avec Safwan Choudhry &#8211; Comment atteindre votre audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360.Agency &#8226; Entrevue avec Safwan Choudhry - Comment atteindre votre audience","description":"Chez 360.Agency :","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/","og_locale":"fr_FR","og_type":"article","og_title":"360.Agency &#8226; Entrevue avec Safwan Choudhry - Comment atteindre votre audience","og_description":"Chez 360.Agency :","og_url":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2018-07-03T20:19:58+00:00","article_modified_time":"2018-07-04T21:12:02+00:00","og_image":[{"width":960,"height":350,"url":"https:\/\/360.agency\/wp-content\/uploads\/2018\/07\/Header-interview-access-audience-2018-FR.jpg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"360.Agency","Dur\u00e9e de lecture est.":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#article","isPartOf":{"@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"Entrevue avec Safwan Choudhry &#8211; Comment atteindre votre audience","datePublished":"2018-07-03T20:19:58+00:00","dateModified":"2018-07-04T21:12:02+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/"},"wordCount":1983,"commentCount":0,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2018\/07\/Header-interview-access-audience-2018-FR.jpg","articleSection":["Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/","url":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/","name":"360.Agency &#8226; Entrevue avec Safwan Choudhry - Comment atteindre votre audience","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2018\/07\/Header-interview-access-audience-2018-FR.jpg","datePublished":"2018-07-03T20:19:58+00:00","dateModified":"2018-07-04T21:12:02+00:00","description":"Chez 360.Agency :","breadcrumb":{"@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2018\/07\/Header-interview-access-audience-2018-FR.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2018\/07\/Header-interview-access-audience-2018-FR.jpg","width":960,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/fr\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/fr\/"},{"@type":"ListItem","position":2,"name":"Entrevue avec Safwan Choudhry &#8211; Comment atteindre votre audience"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/fr\/blog\/author\/mthibault\/"}]}},"views":1590,"_links":{"self":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/11539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/comments?post=11539"}],"version-history":[{"count":7,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/11539\/revisions"}],"predecessor-version":[{"id":11546,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/posts\/11539\/revisions\/11546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media\/11559"}],"wp:attachment":[{"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/media?parent=11539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/categories?post=11539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/fr\/wp-json\/wp\/v2\/tags?post=11539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}