{"id":20234,"date":"2020-01-02T19:38:36","date_gmt":"2020-01-02T19:38:36","guid":{"rendered":"https:\/\/360.agency\/?page_id=20234"},"modified":"2023-11-14T13:45:16","modified_gmt":"2023-11-14T18:45:16","slug":"persona-360","status":"publish","type":"page","link":"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/persona-360\/","title":{"rendered":"PERSONA 360"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994451896{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/360.agency\/wp-content\/uploads\/2020\/01\/2019-header-PERSONA-2000px.jpg?id=20305) !important;}\u00a0\u00bb el_class=\u00a0\u00bbrow-header\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner gap=\u00a0\u00bb30&Prime; css=\u00a0\u00bb.vc_custom_1572881084366{margin-top: 80px !important;margin-bottom: 80px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-xs-12&Prime;][vc_custom_heading text=\u00a0\u00bbPERSONA 360&Prime; font_container=\u00a0\u00bbtag:h2|font_size:55px|text_align:left|color:%23ffffff|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983408819{margin-bottom: 0px !important;padding-bottom: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbD\u00e9finir votre persona pour mettre en place votre propres plan m\u00e9dia personnalis\u00e9.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:left|color:%23ffffff|line_height:32px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577985737750{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_btn title=\u00a0\u00bbD\u00e9couvrez votre profil PERSONA 360&Prime; style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbwhite\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb el_class=\u00a0\u00bbbutton_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1699987485178{margin-top: 30px !important;}\u00a0\u00bb link=\u00a0\u00bburl:%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fcontact-produits%2F\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577996539492{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/360.agency\/wp-content\/uploads\/2020\/01\/2019-header-produit-mobile-764px.jpg?id=20326) !important;}\u00a0\u00bb el_class=\u00a0\u00bbrow-header-mobile\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md vc_col-xs-12&Prime;][vc_empty_space height=\u00a0\u00bb180px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1572881630366{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md vc_col-xs-12&Prime; css=\u00a0\u00bb.vc_custom_1572881660470{margin-top: 0px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbPERSONA 360&Prime; font_container=\u00a0\u00bbtag:h2|font_size:40px|text_align:center|line_height:35px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983470405{margin-top: 20px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbD\u00e9finir votre persona pour mettre en place votre propres plan m\u00e9dia personnalis\u00e9.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:16px|text_align:center|line_height:28px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary_left\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983524797{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_btn title=\u00a0\u00bbD\u00e9couvrez votre profil PERSONA 360&Prime; style=\u00a0\u00bbclassic\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb color=\u00a0\u00bbjuicy-pink\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb link=\u00a0\u00bburl:%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fcontact-produits%2F\u00a0\u00bb el_class=\u00a0\u00bbbutton_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1699987491738{margin-top: 30px !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1506023402232{margin-top: 40px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 40px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1501011415438{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-xs\u00a0\u00bb][vc_row_inner css=\u00a0\u00bb.vc_custom_1501011425091{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1500388141971{padding-right: 10px !important;padding-left: 30px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20279&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1500996145946{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019objectif de 360.Agency : cr\u00e9er, pour chaque concessionnaire, un plan m\u00e9dia sur mesure en fonction de ses objectifs et de ses envies.\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:30px|text_align:left|line_height:40px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577985076655{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtext_regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983702070{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Forts de leur exp\u00e9rience et du contact quotidien qu\u2019ils entretiennent avec les concessionnaires, nos directeurs m\u00e9dia ont mis au point un outil exclusif, afin de vous proposer une strat\u00e9gie de marketing num\u00e9rique 100 % personnalis\u00e9e.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb gap=\u00a0\u00bb10&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1501013255300{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 10px !important;padding-left: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1501011468614{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md vc_hidden-sm\u00a0\u00bb][vc_row_inner css=\u00a0\u00bb.vc_custom_1573149042510{margin-top: 0px !important;margin-right: 20px !important;margin-bottom: 0px !important;margin-left: 20px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1501013276130{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;padding-left: 10px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20279&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019objectif de 360.Agency : cr\u00e9er, pour chaque concessionnaire, un plan m\u00e9dia sur mesure en fonction de ses objectifs et de ses envies.\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:30px|text_align:left|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983805387{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtext_regular\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Forts de leur exp\u00e9rience et du contact quotidien qu\u2019ils entretiennent avec les concessionnaires, nos directeurs m\u00e9dia ont mis au point un outil exclusif, afin de vous proposer une strat\u00e9gie de marketing num\u00e9rique 100 % personnalis\u00e9e.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994717392{margin-bottom: 20px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbPersona 360, une approche unique\u00a0\u00bb font_container=\u00a0\u00bbtag:h4|font_size:30px|text_align:center|line_height:35px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_primary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983914739{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb20286&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_row_inner][vc_column_inner][vc_custom_heading text=\u00a0\u00bbUn persona, c\u2019est quoi ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983925339{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994732149{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">En marketing, un persona repr\u00e9sente un groupe de consommateurs dont les envies et les besoins sont similaires. Chaque persona poss\u00e8de des caract\u00e9ristiques psychologiques particuli\u00e8res, qui sont prises en compte dans la cr\u00e9ation d\u2019offres et de produits.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb10&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1506023412269{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 30px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 10px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1500393781135{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1577985571192{padding-left: 0px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: Roboto;\">Nous avons adapt\u00e9 ce concept fiable pour nos clients concessionnaires automobiles. Ainsi, les 4 personas suivants repr\u00e9sentent les envies et attentes de chacun :<\/span><\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1500647779849{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20275&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577991763974{padding-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019amateur d\u2019opportunit\u00e9s<br \/>\n(\u201cLead enthusiast\u201d)\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984097488{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbMesure l\u2019efficacit\u00e9 de sa communication au nombre de leads re\u00e7us dans son CRM.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984034361{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1500647863874{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20277&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577991775820{padding-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe passionn\u00e9 de ventes<br \/>\n(\u201cSales Enthusiast\u201d)\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984105584{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbVeut r\u00e9aliser un maximum de ventes, peut importe la provenance de l\u2019acheteur.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984083290{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1500647907143{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20271&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577991788475{padding-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019amoureux de la marque<br \/>\n(\u201cBrand Lover\u201d)\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984115612{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbSouhaite am\u00e9liorer la visibilit\u00e9 de sa marque et fid\u00e9liser sa client\u00e8le.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984124277{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1502816045395{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 15px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20273&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577991804487{padding-top: 20px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLe conqu\u00e9rant<br \/>\n(\u201cConqueror\u201d)\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984139144{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbD\u00e9sire prendre des parts de march\u00e9 \u00e0 ses concurrents.\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtxt-regular\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984151692{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner][vc_custom_heading text=\u00a0\u00bbComment d\u00e9finir votre profil de PERSONA 360 ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984287467{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994746751{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Lors d\u2019une rencontre avec votre directeur m\u00e9dia, vous remplissez notre questionnaire sp\u00e9cialis\u00e9. Ce dernier analyse vos r\u00e9ponses et vous indique quels types de personas vous correspond.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Personne n\u2019est jamais totalement repr\u00e9sent\u00e9 par un seul persona. Chaque concessionnaire \u00e0 des objectifs diff\u00e9rents et donc un mix unique de chacun de nos\u00a0 personas.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb20313&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994746751{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbComment d\u00e9finir votre profil de PERSONA 360 ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984287467{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20313&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Lors d\u2019une rencontre avec votre directeur m\u00e9dia, vous remplissez notre questionnaire sp\u00e9cialis\u00e9. Ce dernier analyse vos r\u00e9ponses et vous indique quels types de personas vous correspond.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Personne n\u2019est jamais totalement repr\u00e9sent\u00e9 par un seul persona. Chaque concessionnaire \u00e0 des objectifs diff\u00e9rents et donc un mix unique de chacun de nos\u00a0 personas.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_single_image image=\u00a0\u00bb20290&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner][vc_custom_heading text=\u00a0\u00bbQuels avantages ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984358187{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994758149{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">\u00c0 chaque PERSONA 360 correspond une strat\u00e9gie de communication d\u00e9taill\u00e9e pr\u00e9\u00e9tablie servant de guide pour \u00e9tablir votre propre plan m\u00e9dia personnalis\u00e9. L\u2019utilisation des personas pr\u00e9sente de formidables avantages pour les concessionnaires :<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">S\u00e9lection imm\u00e9diate des produits et solutions les plus en accord avec vos objectifs.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">D\u00e9finition des KPIs qui comptent pour vous.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">D\u00e9marrage rapide de votre campagne, et dans la bonne direction.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">R\u00e9vision r\u00e9guli\u00e8re du plan m\u00e9dia selon les r\u00e9sultats de l\u2019ann\u00e9e.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-lg vc_hidden-md\u00a0\u00bb][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30&Prime;][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994758149{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbQuels avantages ?\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:25px|text_align:left|line_height:30px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577984358187{margin-top: 0px !important;padding-top: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20290&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">\u00c0 chaque PERSONA 360 correspond une strat\u00e9gie de communication d\u00e9taill\u00e9e pr\u00e9\u00e9tablie servant de guide pour \u00e9tablir votre propre plan m\u00e9dia personnalis\u00e9. L\u2019utilisation des personas pr\u00e9sente de formidables avantages pour les concessionnaires :<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">S\u00e9lection imm\u00e9diate des produits et solutions les plus en accord avec vos objectifs.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">D\u00e9finition des KPIs qui comptent pour vous.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400; font-family: Roboto;\">D\u00e9marrage rapide de votre campagne, et dans la bonne direction.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">R\u00e9vision r\u00e9guli\u00e8re du plan m\u00e9dia selon les r\u00e9sultats de l\u2019ann\u00e9e.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][vc_row_inner][vc_column_inner][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb3&Prime; el_width=\u00a0\u00bb10&Prime; accent_color=\u00a0\u00bb#8e8e8e\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577994768576{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbLES PERSONAS, UNE EXCLUSIVIT\u00c9 360.AGENCY\u00a0\u00bb font_container=\u00a0\u00bbtag:div|font_size:30px|text_align:center|line_height:35px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal\u00a0\u00bb el_class=\u00a0\u00bbtitle_secondary\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577985008781{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 30px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\">Chez 360.Agency, l\u2019innovation fait partie de notre ADN.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Nous sommes constamment \u00e0 la recherche d\u2019outils et de solutions qui vous permettront de prendre la t\u00eate sur vos concurrents.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3&Prime; css=\u00a0\u00bb.vc_custom_1573148913723{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #f6f6f6 !important;}\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbL\u2019utilisation des personas est une autre r\u00e9volution de 360. 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css=\u00a0\u00bb.vc_custom_1572881084366{margin-top: 80px !important;margin-bottom: 80px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-xs-12&Prime;][vc_custom_heading text=\u00a0\u00bbPERSONA 360&Prime; font_container=\u00a0\u00bbtag:h2|font_size:55px|text_align:left|color:%23ffffff|line_height:20px\u00a0\u00bb google_fonts=\u00a0\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1577983408819{margin-bottom: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/persona-360\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;PERSONA 360&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"parent":3241,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20234","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PERSONA 360 &#8226; 360.Agency<\/title>\n<meta name=\"description\" content=\"Configurez votre strat\u00e9gie de marketing digital personnalis\u00e9e avec des produits et des strat\u00e9gies qui r\u00e9pondent \u00e0 vos objectifs commerciaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/persona-360\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PERSONA 360 &#8226; 360.Agency\" \/>\n<meta property=\"og:description\" content=\"Configurez votre strat\u00e9gie de marketing digital personnalis\u00e9e avec des produits et des strat\u00e9gies qui r\u00e9pondent \u00e0 vos objectifs commerciaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/persona-360\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T18:45:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/fr\\\/solutions-pour-concessionnaires-automobiles\\\/plus-de-leads-plus-engagement\\\/persona-360\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/fr\\\/solutions-pour-concessionnaires-automobiles\\\/plus-de-leads-plus-engagement\\\/persona-360\\\/\",\"name\":\"PERSONA 360 &#8226; 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