{"id":5537,"date":"2016-10-24T20:58:23","date_gmt":"2016-10-24T20:58:23","guid":{"rendered":"http:\/\/blog.360.agency\/?p=4522"},"modified":"2017-07-13T16:49:12","modified_gmt":"2017-07-13T16:49:12","slug":"dealership-engagement-back-to-the-conference","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/dealership-engagement-back-to-the-conference\/","title":{"rendered":"Dealership engagement &#8211; Back To the Conference"},"content":{"rendered":"<p><!--more--><\/p>\n<p><span style=\"font-family: Roboto;\">The discussion on engagement, the overarching theme of the day, continued with <span style=\"color: #a10000;\">Marc-Andr\u00e9 Allaire<\/span> and <span style=\"color: #a10000;\">Benoit Chiasson<\/span>, the Media director and Vice-president of media and marketing, respectively, at <span style=\"color: #a10000;\">Consultant Auto<\/span>.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><strong><span style=\"color: #333333;\">The key message:<\/span><\/strong> <span style=\"font-weight: 400;\">times are changing. No longer will a simple \u201cContact Us!\u201d form on a dealer\u2019s website generate excitement, let alone sales. Purchasing a vehicle in today\u2019s world is a combination of factors which are, \u201cfully within your control, if you take control!\u201d<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #a10000; font-family: Roboto;\">Of paramount importance is the engagement of your customers across a multitude of touch-points.<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Allaire and Chiasson asked attendees to think about how they would define engagement: a customer\u2019s interaction with a brand, its products, and the seemingly limitless number of points of contact he or she has on the journey from research to purchase. <\/span><\/p>\n<h3><a href=\"\/wp-content\/uploads\/2016\/10\/engage1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4630\" src=\"\/wp-content\/uploads\/2016\/10\/engage1.jpg\" alt=\"engage1\" width=\"960\" height=\"540\" \/><\/a> <a href=\"\/wp-content\/uploads\/2016\/10\/engage2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4631\" src=\"\/wp-content\/uploads\/2016\/10\/engage2.jpg\" alt=\"engage2\" width=\"960\" height=\"540\" \/><\/a> <a href=\"\/wp-content\/uploads\/2016\/10\/engage3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4632\" src=\"\/wp-content\/uploads\/2016\/10\/engage3.jpg\" alt=\"engage3\" width=\"960\" height=\"540\" \/><\/a><\/h3>\n<h3><span style=\"font-family: Roboto; color: #a10000;\"><span style=\"font-weight: 400;\">Attention to all of these potential points of contact is essential for success when playing in this decision-making ecosystem.<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/10\/iceberg.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4635\" src=\"\/wp-content\/uploads\/2016\/10\/iceberg.jpg\" alt=\"iceberg\" width=\"960\" height=\"540\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Proof points: Volvo\u2019s recent marketing campaign on social media generated more than 2,000 vehicle sales in the months directly following the campaign.\u00a0<\/span><\/p>\n<p><em><strong><span style=\"font-family: Roboto; color: #333333;\">Partnership with Consultant Auto has enabled its dealerships to generate 100 vehicle sales in the past year alone, as a direct result of social media.<\/span><\/strong><\/em><span style=\"text-decoration: underline; font-family: Roboto; color: #333333;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #a10000; font-family: Roboto;\">Remember, every customer\u2019s vehicle purchase \u2013 and the path to that purchase &#8211; is unique.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">We\u2019re all different. Indeed, a dealer\u2019s website is a tangible, living media. It\u2019s an online storefront, open 24\/7 and its image, content, accessibility and the way the customer is able to interact with it, and on it, converts interest into sales. A higher number of sales can be the direct result of a well-planned website.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Don\u2019t hesitate <a href=\"http:\/\/www.solutionsmedias360.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">to <span style=\"color: #a10000;\">contact u<\/span><\/a><span style=\"color: #a10000;\">s<\/span> to explore the many possibilities of customer engagement. Your media director or account manager will walk you through the solutions offered to dealers by Consultant Auto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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