{"id":5536,"date":"2016-10-24T20:57:23","date_gmt":"2016-10-24T20:57:23","guid":{"rendered":"http:\/\/blog.360.agency\/?p=4504"},"modified":"2019-03-25T16:53:13","modified_gmt":"2019-03-25T16:53:13","slug":"dynamic-video-case-studies-back-to-the-conference","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/","title":{"rendered":"Dynamic video case studies &#8211; Back to the Conference"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt;\"><span style=\"color: #a10000;\">What best practices in advertising strategy will help you reach potential buyers?<span style=\"color: #808080;\">\u00a0<\/span><\/span><span style=\"color: #808080;\">That was the theme of the case study presented by the day\u2019s third speaker,\u00a0<\/span><span style=\"color: #a10000;\">Patrick Tapp<\/span><span style=\"color: #808080;\">,\u00a0CEO of<\/span><span style=\"color: #a10000;\"><a style=\"color: #a10000;\" href=\"http:\/\/fidelitix.ca\/?lang=en\"><span style=\"color: #808080;\">\u00a0<\/span><span style=\"font-weight: 400;\">Fidelitix<\/span><\/a><\/span><span style=\"font-weight: 400; color: #808080;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"color: #a10000;\">\u201cWe know that 61% of customers planning to purchase a vehicle are between the ages of 18 and 44,\u201d<\/span> said <span style=\"color: #a10000;\">Tapp<\/span>. \u201cHow then, do we effectively communicate with this market segment?\u201d The majority of these customers don\u2019t consume advertising through traditional media channels like TV, movie theatres, or newspapers.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Advertising is all consumed digitally through online media blogs or YouTube. It\u2019s the holy grail of a successful media strategy: how to deliver a cost-effective, impactful message that is seamless throughout the purchasing process, and with measured results.<\/span><\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/10\/pat1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4669\" src=\"\/wp-content\/uploads\/2016\/10\/pat1.jpg\" alt=\"pat1\" width=\"960\" height=\"540\" \/><\/a> <a href=\"\/wp-content\/uploads\/2016\/10\/pat2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4670\" src=\"\/wp-content\/uploads\/2016\/10\/pat2.jpg\" alt=\"pat2\" width=\"960\" height=\"540\" \/><\/a><\/p>\n<h2><span style=\"font-family: Roboto;\"><span style=\"color: #850000;\">Tapp\u2019s response: Online video. <\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/10\/pat3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4672\" src=\"\/wp-content\/uploads\/2016\/10\/pat3.jpg\" alt=\"pat3\" width=\"960\" height=\"540\" \/><\/a><\/p>\n<h3><span style=\"font-family: Roboto;\">It\u2019s short and sweet, and it works!<\/span><br \/>\n<span style=\"font-weight: 400; font-family: Roboto;\"> Customers who view online videos are much more engaged with the brands they are researching. These customers check out many different touch-points including manufacturers\u2019 online media and a dealer\u2019s website. They share videos they have seen with their friends and family via their social networks, before checking out the real thing at the dealership. All important steps in the purchase cycle.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.solutionsmedias360.com\/contact\/\"><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto; color: #a10000;\">Don\u2019t hesitate to contact your media director or account manager to leverage the efficiencies of dynamic video advertising through the customer journey.<\/span><br \/>\n<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Dynamic video case studies - Back to the Conference<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; Dynamic video case studies - Back to the Conference\" \/>\n<meta property=\"og:description\" content=\"Chez 360.Agency :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-24T20:57:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-25T16:53:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"Dynamic video case studies &#8211; Back to the Conference\",\"datePublished\":\"2016-10-24T20:57:23+00:00\",\"dateModified\":\"2019-03-25T16:53:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/\"},\"wordCount\":229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/header-fidelitix-en.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/\",\"name\":\"360.Agency &#8226; Dynamic video case studies - Back to the Conference\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/header-fidelitix-en.jpg\",\"datePublished\":\"2016-10-24T20:57:23+00:00\",\"dateModified\":\"2019-03-25T16:53:13+00:00\",\"description\":\"Chez 360.Agency :\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/header-fidelitix-en.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/header-fidelitix-en.jpg\",\"width\":960,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/dynamic-video-case-studies-back-to-the-conference\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dynamic video case studies &#8211; Back to the Conference\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360.Agency &#8226; Dynamic video case studies - Back to the Conference","description":"Chez 360.Agency :","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/","og_locale":"en_US","og_type":"article","og_title":"360.Agency &#8226; Dynamic video case studies - Back to the Conference","og_description":"Chez 360.Agency :","og_url":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2016-10-24T20:57:23+00:00","article_modified_time":"2019-03-25T16:53:13+00:00","og_image":[{"width":960,"height":350,"url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"360.Agency","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#article","isPartOf":{"@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"Dynamic video case studies &#8211; Back to the Conference","datePublished":"2016-10-24T20:57:23+00:00","dateModified":"2019-03-25T16:53:13+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/"},"wordCount":229,"commentCount":0,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/","url":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/","name":"360.Agency &#8226; Dynamic video case studies - Back to the Conference","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg","datePublished":"2016-10-24T20:57:23+00:00","dateModified":"2019-03-25T16:53:13+00:00","description":"Chez 360.Agency :","breadcrumb":{"@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg","width":960,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/en\/blog\/dynamic-video-case-studies-back-to-the-conference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Dynamic video case studies &#8211; Back to the Conference"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/en\/blog\/author\/mthibault\/"}]}},"views":2133,"jetpack_featured_media_url":"https:\/\/360.agency\/wp-content\/uploads\/2017\/07\/header-fidelitix-en.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts\/5536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/comments?post=5536"}],"version-history":[{"count":2,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts\/5536\/revisions"}],"predecessor-version":[{"id":14929,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts\/5536\/revisions\/14929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/media\/5765"}],"wp:attachment":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/media?parent=5536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/categories?post=5536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/tags?post=5536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}