{"id":5535,"date":"2016-10-24T20:56:40","date_gmt":"2016-10-24T20:56:40","guid":{"rendered":"http:\/\/blog.360.agency\/?p=4486"},"modified":"2017-07-13T16:51:50","modified_gmt":"2017-07-13T16:51:50","slug":"dealers-and-video-advertising-back-to-the-conference","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/dealers-and-video-advertising-back-to-the-conference\/","title":{"rendered":"Dealers and Video advertising &#8211; Back to the conference"},"content":{"rendered":"<p><!--more--><span style=\"font-family: Roboto; font-size: 10pt; color: #808080;\">The conference\u2019s second presenter was<span style=\"color: #a10000;\">\u00a0Fran\u00e7ois Haguel<\/span>, Media Agency Lead at\u00a0<span style=\"color: #a10000;\">Google<\/span>\u00a0since 2013.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"color: #a10000;\">Fran\u00e7ois Haguel<\/span> shared industry best practices in terms of video advertising, as well as a few head-spinning statistics that got the audience thinking seriously about their online video platforms and the socio-demographic customer they are targeting.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">High television production costs &#8212; combined with the fact that Millennials spend less time, if any, watching traditional TV &#8212; means online video advertising has become a key feature of a dealer\u2019s advertising toolkit, valuable in that it is a measurable and profitable means to promote your brand.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-family: Roboto;\">One of the conference\u2019s attendees ended the session with an excellent interpretation of Haguel\u2019s presentation. <span style=\"color: #808080;\">\u201c<strong><em>The way I understand it, car manufacturers\u2019 videos sell a dream; dealers\u2019 videos make that dream a reality.<\/em><\/strong>\u201d <\/span><\/span><\/h3>\n<h3><span style=\"color: #262626; font-family: Roboto;\"><strong>That\u2019s the essence of good marketing: Advertise the vehicles your customers want to drive.<\/strong><\/span><\/h3>\n<p><a href=\"\/wp-content\/uploads\/2016\/10\/20161019_102145-1.jpg\"><br \/>\n<\/a> <img decoding=\"async\" class=\"aligncenter wp-image-4476 size-full\" src=\"\/wp-content\/uploads\/2016\/10\/20161019_102253-1.jpg\" alt=\"20161019_102253\" width=\"3738\" height=\"2335\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nCar manufacturers are also seeing the potential in this type of media: \u00a0<\/span><span style=\"font-weight: 400;\">BWM Films<\/span><span style=\"font-weight: 400;\">, Volvo\u2019s \u2018<\/span><span style=\"font-weight: 400;\">most epic of splits<\/span><span style=\"font-weight: 400;\">\u2019 or Mercedes-Benz\u2019s trailers. Dealerships have everything to gain with online video: it\u2019s efficient, engaging and low cost. Haguel offered the audience a few words of encouragement: \u201cAll you need is a smart phone and a CRM to effectively engage your target market.\u201d<\/span><\/p>\n<p><span style=\"color: #a10000;\"><a style=\"color: #a10000;\" href=\"http:\/\/www.solutionsmedias360.com\/contact\/\"><span style=\"font-weight: 400;\">Don\u2019t hesitate to contact your media director or account manager to leverage the efficiencies of online video advertising through the customer journey.<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4475 size-full\" src=\"\/wp-content\/uploads\/2016\/10\/20161019_102145-1.jpg\" alt=\"20161019_102145\" width=\"3735\" height=\"2531\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4477 size-full\" src=\"\/wp-content\/uploads\/2016\/10\/IMG_3365-1.jpg\" alt=\"img_3365\" width=\"3774\" height=\"2591\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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