\nJean-Philippe Gauthier<\/span>,\u00a0<\/span>\u00a0seasoned professional in consumer services and current head of Media Platforms at\u00a0Google<\/span>, presented the results of the most recent\u00a0Think Auto study<\/span>, which researched the thoughts and actions of over 5,000 Canadians at various stages in their automobile purchasing decision. Known for his cool, self-assured approach, Jean-Philippe Gauthier,\u00a0\u00a0 presented the results of the study and also shared with the audience his personal experiences when purchasing a vehicle. \u201cWhen you think about how we go about buying a car, it\u2019s complicated and often frustrating<\/em>!\u201d reflected\u00a0Jean-Philippe Gauthier,\u00a0\u00a0, \u201cBut you have access to all of the essential tools to improve every step of the process.<\/em>\u201d<\/span><\/span><\/p>\n
Highlights from the study include:<\/span><\/h2>\n\n- \n
Throughout the purchasing decision customers circle back to four key questions<\/span><\/span><\/h3>\n<\/li>\n<\/ul>\n– When is the right time to buy a vehicle?
\n<\/span>– How much is it going to cost me?
\n<\/span>– Is this the car that best suits my needs?
\n<\/span><\/span>– Am I getting a good deal?<\/span>
\n<\/span><\/p>\n![\"5-moment\"](\"\/wp-content\/uploads\/2016\/10\/5-moment.jpg\")
<\/a><\/p>\n\n- \n
On average, prospective car buyers test drive 1.4 cars! <\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n![\"14-essai\"](\"\/wp-content\/uploads\/2016\/10\/14-essai.jpg\")
<\/a><\/p>\nPut another way, if a customer takes a test drive, the dealer has a 75% chance of selling a car!<\/span> Gauthier reminded the audience of the value of a dealer\u2019s new car inventory. Engage your customer by responding to their passion: your vehicle is what they covet, and it\u2019s available for immediate delivery.<\/span><\/p>\n <\/p>\n
\n\u201c Take photos of what you actually have on your lot: customers want to see real photos of the car they are looking to buy<\/em>\u201d<\/span>
\n<\/span><\/h3>\n <\/p><\/blockquote>\n
Quebec is lagging behind the rest of Canada and North America when it comes to e-commerce, despite the fact that 41% of customers are using the internet to make their purchase decision.<\/span> Online price comparisons aren\u2019t just a \u2018nice to have\u2019; for the consumer it\u2019s the new reality.<\/span><\/p>\nSimply put, dealers that are not incorporating pricing into their online strategy don\u2019t have a competitive advantage.<\/span><\/h3>\n <\/p>\n
Don\u2019t hesitate to contact your media director or account manager to leverage the efficiencies of digital marketing through the customer journey.
\n<\/a><\/span><\/p>\nTo read the complete article about last September’s Think Auto conference in Toronto:<\/span>
\n http:\/\/blog.360.agency\/2016\/09\/a-day-at-think-auto-with-consultant-auto-the-car-buyers-journey\/<\/a><\/span><\/p>\n <\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"Jean-Philippe Gauthier,\u00a0\u00a0seasoned professional in consumer services and current head of Media Platforms at\u00a0Google, presented the results of the most recent\u00a0Think Auto study, which researched the thoughts and actions of over 5,000 Canadians at various stages in their automobile purchasing decision. Known for his cool, self-assured approach, Jean-Philippe Gauthier,\u00a0\u00a0 presented the results of the study and …
Throughout the purchasing decision customers circle back to four key questions<\/span><\/span><\/h3>\n<\/li>\n<\/ul>\n– When is the right time to buy a vehicle?
\n<\/span>– How much is it going to cost me?
\n<\/span>– Is this the car that best suits my needs?
\n<\/span><\/span>– Am I getting a good deal?<\/span>
\n<\/span><\/p>\n<\/a><\/p>\n\n- \n
On average, prospective car buyers test drive 1.4 cars! <\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n<\/a><\/p>\nPut another way, if a customer takes a test drive, the dealer has a 75% chance of selling a car!<\/span> Gauthier reminded the audience of the value of a dealer\u2019s new car inventory. Engage your customer by responding to their passion: your vehicle is what they covet, and it\u2019s available for immediate delivery.<\/span><\/p>\n <\/p>\n
\n\u201c Take photos of what you actually have on your lot: customers want to see real photos of the car they are looking to buy<\/em>\u201d<\/span>
\n<\/span><\/h3>\n <\/p><\/blockquote>\n
Quebec is lagging behind the rest of Canada and North America when it comes to e-commerce, despite the fact that 41% of customers are using the internet to make their purchase decision.<\/span> Online price comparisons aren\u2019t just a \u2018nice to have\u2019; for the consumer it\u2019s the new reality.<\/span><\/p>\nSimply put, dealers that are not incorporating pricing into their online strategy don\u2019t have a competitive advantage.<\/span><\/h3>\n <\/p>\n
Don\u2019t hesitate to contact your media director or account manager to leverage the efficiencies of digital marketing through the customer journey.
\n<\/a><\/span><\/p>\nTo read the complete article about last September’s Think Auto conference in Toronto:<\/span>
\n http:\/\/blog.360.agency\/2016\/09\/a-day-at-think-auto-with-consultant-auto-the-car-buyers-journey\/<\/a><\/span><\/p>\n <\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"Jean-Philippe Gauthier,\u00a0\u00a0seasoned professional in consumer services and current head of Media Platforms at\u00a0Google, presented the results of the most recent\u00a0Think Auto study, which researched the thoughts and actions of over 5,000 Canadians at various stages in their automobile purchasing decision. Known for his cool, self-assured approach, Jean-Philippe Gauthier,\u00a0\u00a0 presented the results of the study and …
\n<\/span>– How much is it going to cost me?
\n<\/span>– Is this the car that best suits my needs?
\n<\/span><\/span>– Am I getting a good deal?<\/span>
\n<\/span><\/p>\n
Put another way, if a customer takes a test drive, the dealer has a 75% chance of selling a car!<\/span> Gauthier reminded the audience of the value of a dealer\u2019s new car inventory. Engage your customer by responding to their passion: your vehicle is what they covet, and it\u2019s available for immediate delivery.<\/span><\/p>\n <\/p>\n <\/p><\/blockquote>\n Quebec is lagging behind the rest of Canada and North America when it comes to e-commerce, despite the fact that 41% of customers are using the internet to make their purchase decision.<\/span> Online price comparisons aren\u2019t just a \u2018nice to have\u2019; for the consumer it\u2019s the new reality.<\/span><\/p>\n <\/p>\n Don\u2019t hesitate to contact your media director or account manager to leverage the efficiencies of digital marketing through the customer journey. To read the complete article about last September’s Think Auto conference in Toronto:<\/span> <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Jean-Philippe Gauthier,\u00a0\u00a0seasoned professional in consumer services and current head of Media Platforms at\u00a0Google, presented the results of the most recent\u00a0Think Auto study, which researched the thoughts and actions of over 5,000 Canadians at various stages in their automobile purchasing decision. Known for his cool, self-assured approach, Jean-Philippe Gauthier,\u00a0\u00a0 presented the results of the study and … <\/a><\/p>\n\n
On average, prospective car buyers test drive 1.4 cars! <\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n
<\/a><\/p>\n\n
\u201c Take photos of what you actually have on your lot: customers want to see real photos of the car they are looking to buy<\/em>\u201d<\/span>
\n<\/span><\/h3>\nSimply put, dealers that are not incorporating pricing into their online strategy don\u2019t have a competitive advantage.<\/span><\/h3>\n
\n<\/a><\/span><\/p>\n
\n http:\/\/blog.360.agency\/2016\/09\/a-day-at-think-auto-with-consultant-auto-the-car-buyers-journey\/<\/a><\/span><\/p>\n