{"id":5528,"date":"2016-09-12T14:39:28","date_gmt":"2016-09-12T14:39:28","guid":{"rendered":"http:\/\/blog.360.agency\/?p=4161"},"modified":"2017-12-06T17:13:45","modified_gmt":"2017-12-06T17:13:45","slug":"a-day-at-think-auto-with-consultant-auto-the-car-buyers-journey","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/a-day-at-think-auto-with-consultant-auto-the-car-buyers-journey\/","title":{"rendered":"A Day at Think Auto with Consultant Auto:  \u201cThe Car Buyer&#8217;s Journey\u201d"},"content":{"rendered":"<p><!--more-->Last Thursday, the Consultant Auto team and a delegation of more than 15 of its Canadian clients had the privilege of attending one of the year\u2019s most important auto industry conferences: Think Auto 2016.<\/p>\n<p><span style=\"font-weight: 400;\">Organized for the last ten years in Canada by Google, this conference took place at Toronto\u2019s historic Massey Hall, where participants learned about the latest data and trends in digital marketing for the automotive sector.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/09\/IMG_4650.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4159\" src=\"\/wp-content\/uploads\/2016\/09\/IMG_4650.jpg\" alt=\"Think Auto 2016\" width=\"678\" height=\"524\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The kickoff address was given by Sam Sebastian, president of Google Canada, on the theme of optimism. In it, he encouraged auto manufacturers and dealers to be trailblazers in their industry\u2019s digital transformation, a change that\u2019s more necessary than ever as customers become increasingly informed and market-savvy when it comes to purchasing vehicles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With an impressive array of data presented, it was possible to show that one out of three vehicle owners is actively considering a purchasing a new vehicle, hence the need for auto dealers to stay constantly active and vigilant in the digital landscape. At the same time, however, customer loyalty cannot simply be taken for granted, when only one fourth of consumers showed it \u2013 and improving these numbers will be no small challenge!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/wp-content\/uploads\/2016\/09\/1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4149\" src=\"\/wp-content\/uploads\/2016\/09\/1.jpg\" alt=\"Always on\" width=\"526\" height=\"291\" \/><\/a><\/span><\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/09\/2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4150\" src=\"\/wp-content\/uploads\/2016\/09\/2.jpg\" alt=\"Loyalty Struggle\" width=\"528\" height=\"297\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As the internet has become indispensable to our daily lives, its growth in recent years has also resulted in a diversification of consumer-focused platforms: mobile devices and tablets, for example, present many opportunities, but can also pose significant challenges down the line if they are not properly implemented. An unpleasant mobile experience or a site that\u2019s too slow can easily turn a promising Google search into a missed sales opportunity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/09\/3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4151\" src=\"\/wp-content\/uploads\/2016\/09\/3.jpg\" alt=\"Internet Imperative\" width=\"599\" height=\"337\" \/><\/a><\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/09\/4.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4152\" src=\"\/wp-content\/uploads\/2016\/09\/4.jpg\" alt=\"Cross-Device Reality\" width=\"598\" height=\"336\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In short, it was a successful and well-attended conference in which we were able to learn about the official launch of Google\u2019s in-store conversion tracking after a successful run of beta testing in the U.S., which included a sufficient sample size in Canada. As we saw for ourselves, the chance of success multiplies greatly when both traditional and data-driven marketing strategies are employed in tandem.<\/span><\/p>\n<p><a href=\"\/wp-content\/uploads\/2016\/09\/5.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4153\" src=\"\/wp-content\/uploads\/2016\/09\/5.jpg\" alt=\"Digital multiplier\" width=\"618\" height=\"347\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>With so many stats that illustrate facts, the proof is clearly in the pudding ! No dealer can afford to undermine the importance of digital marketing strategies including video in the uplift they can \u00a0provide.<\/p>\n<p><span style=\"color: #737373; font-family: 'Roboto-Bold';\">To learn more, please<a href=\"http:\/\/www.solutionsmedias360.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"> contact us <\/a>and as a certified Google Premier Partner agency, we will make a point of presenting a tailored suite of solutions, recommendations and execute them in a timely fashion allowing you to increase your vehicle sales.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":5835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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