{"id":35742,"date":"2023-07-28T12:54:19","date_gmt":"2023-07-28T16:54:19","guid":{"rendered":"https:\/\/360.agency\/?p=35742"},"modified":"2023-08-21T16:54:46","modified_gmt":"2023-08-21T20:54:46","slug":"google-analytics-4-what-changes-for-your-dealership","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/google-analytics-4-what-changes-for-your-dealership\/","title":{"rendered":"Google Analytics 4: what changes  for your dealership?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\"><span style=\"font-weight: 400;\">In an effort to better reflect the new reality, Google has decided to change the way it measures your website\u2019s performance by moving from Universal Analytics to Google Analytics 4 (GA4)<\/span>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, since July 1, 2023, we\u2019ve had to contend with a radical upheaval. As a Google Partner, the 360.Agency teams have been anticipating this change for several months now in order to make sure your websites are already compliant with the new GA4 measures.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331641332{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What are the reasons behind the upgrade to GA4?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1690474268261{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=_nAtC2Ps_x4&amp;t=1s&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1690400071560{margin-left: 20px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">To address the new reality, specifically with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">the predominant use of mobile phones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">the use of multiple devices (sometimes at the same time)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">the<a href=\"https:\/\/360.agency\/en\/blog\/bill25-data-privacy-whats-at-stake-for-car-dealership\/\"> importance of privacy\u00a0<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">a more flexible platform that can easily adapt to new changes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">This change is so important in the Google universe that some have made parody videos of it!<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1690400023754{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Google Analytics 4, a new way of functioning&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:center|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1690474385576{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}&#8221;][vc_gallery interval=&#8221;3&#8243; images=&#8221;35787&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1690400233491{margin-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;1. Events&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|color:%231e73be|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">GA4 analyzes the significant actions taken by visitors to your website. In addition to the basic events configured by Google (e.g., page views), we have configured around 170 major events in the form of clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> For example: clicks on the phone number, on notification buttons, on photos and on the address, as well as the use of filters or online shopping tools.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;.swap-on-mobile&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;2. Conversion&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|color:%231e73be|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">From all the events available to be measured, we selected those that represented an indication of interest from the visitor:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Clicking on the phone number from a mobile phone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Submitting a form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Creating an account in SHOWROOM 360.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Submitting a consent form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Saving a quote.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Making an appointment in TRADE 360.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_gallery interval=&#8221;3&#8243; images=&#8221;35790&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}&#8221;][vc_gallery interval=&#8221;3&#8243; images=&#8221;35792&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1690835637586{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1690400233491{margin-left: 20px !important;}&#8221;][vc_custom_heading text=&#8221;3. Engagement&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|color:%231e73be|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">GA4 further enhances the value of your users\u2019 interaction with your website by measuring:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions that generated engagement. That is, the user has:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">spent at least 10 seconds on the website;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">triggered a conversion; and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">viewed two or more pages.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rate: this is the percentage of engaged sessions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active users: These are the distinct users who have triggered an engaged session.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1690400606881{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The key differences between UA and GA4&#8243; font_container=&#8221;tag:div|font_size:24px|text_align:center|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1690474874023{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1690403050735{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e8e8e8 !important;border-right-color: #e8e8e8 !important;border-top-color: #e8e8e8 !important;border-bottom-color: #e8e8e8 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1690403133503{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}&#8221;][vc_custom_heading text=&#8221;Universal Analytics&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:center|color:%23e14940|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner css=&#8221;.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Data model:&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1690474536098{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1690474563121{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">Based on page views and sessions<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner css=&#8221;.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;User tracking:&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1690474638203{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1690474588910{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">Through sessions (period spent on the website)<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1690403153744{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}&#8221;][vc_custom_heading text=&#8221;Google Analytics 4&#8243; font_container=&#8221;tag:div|font_size:25px|text_align:center|color:%23e14940|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner css=&#8221;.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Data model:&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1690474543296{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1690474602687{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\"><img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">Based on events attached to parameters<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner css=&#8221;.vc_custom_1690401970187{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;User tracking:&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1690474643999{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;background-color: #e8e8e8 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1690474615282{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 5px !important;padding-bottom: 5px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: Roboto;\">\u00a0<img decoding=\"async\" class=\"alignnone wp-image-10839\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_check.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"font-weight: 400;\">Through visitor activities<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_empty_space][vc_custom_heading text=&#8221;Sessions and users are therefore calculated differently:&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:center|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;35783&#8243; img_size=&#8221;Full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;35781&#8243; img_size=&#8221;Full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1690406680572{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1690469720508{margin-right: 10px !important;margin-left: 10px !important;padding-top: 10px !important;padding-right: 30px !important;padding-bottom: 10px !important;padding-left: 30px !important;background-color: #f6f6f6 !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;.vc_custom_1690474741672{padding-right: 10px !important;padding-left: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 14pt;\"><span style=\"font-weight: 400;\">Because of its status as a <strong>Google Partner<\/strong>, 360.Agency has been anticipating this change in parameters for several months now<\/span> :<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 14pt;\"><span style=\"font-weight: 400;\">your websites are already all set to take the plunge<\/span>.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto; font-size: 14pt;\">The reports available in GA4 contain data over several months for a better analysis of engagement and traffic sources.<\/span><span style=\"font-family: Roboto; font-size: 14pt;\">.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Contact your Media Director for all your web performance questions&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fdigital-advertising-car-dealerships%2Fgetstarted%2F&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]In an effort to better reflect the new reality, Google has decided to change the way it measures your website\u2019s performance by moving from Universal Analytics to Google Analytics 4 (GA4). As a result, since July 1, 2023, we\u2019ve had to contend with a radical upheaval. As a Google Partner, the 360.Agency teams &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/google-analytics-4-what-changes-for-your-dealership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Analytics 4: what changes  for your dealership?&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":35794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238],"tags":[],"class_list":["post-35742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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