{"id":35348,"date":"2023-06-14T14:59:37","date_gmt":"2023-06-14T18:59:37","guid":{"rendered":"https:\/\/360.agency\/blog\/retour-sur-le-succes-de-notre-evenement-unique\/"},"modified":"2023-09-06T10:07:32","modified_gmt":"2023-09-06T14:07:32","slug":"360-rdv-conferences-car-dealers-2023","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/360-rdv-conferences-car-dealers-2023\/","title":{"rendered":"360.RDV – A look back at the success of our unique event!"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space][vc_column_text]Last year, 360.Agency organized its first expert gathering<\/a><\/span> for Canadian car dealers. Building on its success, 360.RDV returns this year in a bigger, richer and even more inspiring format.<\/span><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_empty_space height=”22px”][vc_column_text]On June 15, 2023, 360.Agency organized the 2nd edition of 360.RDV,<\/strong> a day of conferences and discussions<\/strong>\u00a0designed to help automotive dealers take a confident look at technological innovations.\u00a0This unique event brought together a large number of dealers and industry partners keen to learn more about the key topics of current concern to them in 2023.\u00a0<\/strong><\/span><\/p>\n

The world has changed over the past year, with new opportunities and challenges linked to artificial intelligence, data protection, video advertising, the new Google Analytics 4, and more.<\/span><\/p>\n

The experts invited to speak on the 360.RDV stage provided many concrete solutions tailored to the immediate needs of Canadian dealers.\u00a0<\/strong><\/span>[\/vc_column_text][vc_empty_space][vc_column_text css=”.vc_custom_1687359607739{margin-right: 20px !important;margin-left: 20px !important;}”]<\/p>\n

\n

“We want to ensure that our customers feel confident and at peace with the future of their car dealership.”<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_empty_space][vc_custom_heading text=”A look back at the 360.RDV program” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic” el_class=”title_primary”][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]<\/p>\n

\n

Decoding decisions in the vehicle buying journey
\n<\/i><\/b><\/span><\/span>Mathew Growden – Google Canada Auto Retail Team
\n<\/strong><\/span><\/p>\n

\u2192 To understand and adapt to changes in consumer behaviour.<\/span><\/p>\n<\/div>\n

 <\/p>\n

Better detail your vehicles online
\n<\/i><\/b><\/span><\/span>Pier-Olivier Beaupr\u00e9 – Co-founder of Pixel Guru<\/strong><\/span><\/p>\n

The importance of video in your marketing strategy in 2023
\n<\/i><\/b><\/span><\/span>Kim Pelletier – Media Director, 360.Agency
\n<\/strong><\/span><\/p>\n

\u2192Practical and innovative solutions for using photos and video to promote vehicles and build customer loyalty through the use of trendy new media.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”35325″ img_size=”400×500″ alignment=”right”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”35325″ img_size=”medium” alignment=”center”][vc_column_text]<\/p>\n

\n

Decoding decisions in the vehicle buying journey<\/span>
\n<\/i><\/b><\/span><\/span>Mathew Growden – Google Canada Auto Retail Team
\n<\/strong><\/span><\/p>\n

\u2192 To understand and adapt to changes in consumer behaviour.<\/span><\/p>\n<\/div>\n

 <\/p>\n

Better detail your vehicles online
\n<\/i><\/b><\/span><\/span><\/span>Pier-Olivier Beaupr\u00e9 – Co-founder of Pixel Guru<\/strong><\/span><\/p>\n

The importance of video in your marketing strategy in 2023<\/span>
\n<\/i><\/b><\/span><\/span>Kim Pelletier – Media Director, 360.Agency
\n<\/strong><\/span><\/p>\n

\u2192Practical and innovative solutions for using photos and video to promote vehicles and build customer loyalty through the use of trendy new media.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”35335″ img_size=”400×500″][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space][vc_column_text]<\/p>\n

\n