{"id":34237,"date":"2023-03-29T17:13:26","date_gmt":"2023-03-29T21:13:26","guid":{"rendered":"https:\/\/360.agency\/?p=34237"},"modified":"2023-04-25T15:19:16","modified_gmt":"2023-04-25T19:19:16","slug":"in-the-press-canadian-auto-dealer-interview-with-louis-yves-cloutier-about-the-new-drx-360-omnichannel-sales-platform","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/in-the-press-canadian-auto-dealer-interview-with-louis-yves-cloutier-about-the-new-drx-360-omnichannel-sales-platform\/","title":{"rendered":"IN THE PRESS : Canadian Auto Dealer &#8211;  Interview with Louis Yves Cloutier about the new DRX 360 Omnichannel sales platform"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;31097&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\">The Canadian Auto Dealers media interviewed Louis-Yves Cloutier about the new omnichannel sales platform created by 360.Agency and unveiled at the NADA.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Read the article below:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;&#8220; Omnichannel Retailing platform DRX 360, takes centre stage at the NADA Show&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221;][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\">Louis-Yves Cloutier\u2019s 360.Agency has been a familiar DMS presence in Canada for a decade now and counts over 1,000 dealerships in Canada as customers. But now the company is announcing the next step in the evolution of their product, <strong><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/\">DRX 360<\/a><\/strong>. What is it? Why now?<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column][vc_single_image image=&#8221;34312&#8243; img_size=&#8221;500&#215;500&#8243; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; el_id=&#8221;DRX 360 in the Press&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-family: Roboto;\">With all the technology available for marketing cars and running a dealership available today, auto dealers have often been on the leading edge of business software adoption. DMS, CRM, digital marketing, F&amp;I programs and many others can help the day-to-day operations of a dealership, but they may not integrate for the customers on the other side of the equation. This can lead to breaks in communication, added effort on the part of the potential buyer, inputting information numerous times, and overall frustration. Smoothing out the customer\u2019s buying journey is the new Holy Grail.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">We sat down with Cloutier at the 360.Agency booth at the NADA 2023 Show in Dallas in January and had a great conversation about the direction of the company, as well as a rundown of their newest product,\u00a0<strong><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/\">DRX 360<\/a><\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><strong>So, why are they releasing this product here and now?<\/strong>\u00a0\u201c360.Agency has been coming to NADA for the last six years,\u201d said Cloutier. \u201cSo even though we\u2019re a Canadian company, and we were not that big six years ago, we always felt that NADA is thebiggest platform in North America, probably in the world, to showcase technology to car dealers. And I think for us it\u2019s just an exciting opportunity to be in the market that is boiling. It\u2019s just a strategic decision that we\u2019ve made many years ago that NADA would be part of our marketing strategy.\u201d<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">360.Agency dropped the big news on the first day of the NADA Show on Facebook Live about\u00a0<strong><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/\">DRX 360<\/a><\/strong>\u00a0is the next evolution in the company\u2019s technology. \u201cDRX stands for Dealer Retailing Experience,\u201d said Cloutier. \u201cSo it is an omnichannel retailing platform that will help dealers that want to modernize their activity and absorb the digital transformation that is underway\u201d.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">DRX 360 is a tool for creating an experience, not only for consumers, but for staff members, to streamline all the processes that are included in a transaction, from online to offline, offline to online, and vice versa. \u201cIt\u2019s a very unique platform that takes all the big components that a retailer uses today: a website, digital retailing, for CRM and another vendor for your desking tool, and we put it together.\u201d<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Integration is the key to\u00a0<strong><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/\">DRX 360<\/a><\/strong>\u00a0. \u201cThat is actually the platform of choice for omnichannel selling,\u201d he said. \u201cConsumers today, especially through the pandemic, are more online than ever, but there are still customers showing up in dealerships. The problem with today\u2019s ecosystem for a retailer is that there\u2019s no link between what\u2019s happening online and what\u2019s happening offline.\u201d<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">The problem that\u00a0<strong><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/\">DRX 360<\/a><\/strong>\u00a0is solving is quite simple. Customers can start their journey online, start a quoting process, go into the digital retailing module, and at some point, may need to talkto some people, and go into the store. DRX 360 goes wherever the customer wants to interact, seamlessly.<\/span><\/p>\n<p style=\"padding-left: 80px;\"><span style=\"font-family: Roboto;\"><em>\u201cSo DRX 360 is the answer for modern dealers that are looking to get into omnichannel, and they want to make sure that the customer experience is seamless, and that their staff is also equipped with the proper tools to interact with the customers without breaking the experience altogether,<\/em>\u201d said Cloutier.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column][vc_single_image image=&#8221;34310&#8243; img_size=&#8221;500&#215;500&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-family: Roboto;\"><strong><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/\">DRX 360<\/a><\/strong>\u00a0is the evolution of the 360.Agency concept that has been in the works for over 13 years, Said Cloutier. \u201cThe DRX 360 unique user experience and a unique platform that will integrate everything and basically take all the friction that is in between all the products out of the way.\u201d<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">The future is bright for 360.Agency. \u201cWe\u2019ve been working on this for so long. It\u2019s the beginning of something, because we are the leader of the industry in omnichannel selling.\u201d NADA was a success for Cloutier and 360.Agency, with a lot of interest from dealers from Canada, as well as the U.S. \u201cWe did many demos at NADA for American dealers, and dealers actually said to us, \u2018This does not even exist here in the United States\u2019\u201d.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Cloutier is rightly proud of being a Quebec-based company, a Canadian vendor, with about 1000 dealerships doing business in Canada. But the company has greater ambitions as well. \u201dI would be lying if I said 360.Agency doesn\u2019t have the power to be exported. I think we have a solution that is leading edge even in the United States, and that\u2019s something we\u2019re looking for for the next months and years to come. We\u2019d like to go south of the border, but at the same time, we are never going to forget where we come from\u201d.\u00a0<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text el_class=&#8221;title_primary&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"font-family: Roboto; font-size: 24pt;\">\u201d<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-family: Roboto;\">You can also watch the video interview of Louis-Yves Cloutier for the launch of DRX 360 at NADA:<\/span>[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/0eaeoidd0c8&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1674842676298{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #561d52 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1615578523540{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;3px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1670958291935{margin-top: 30px !important;margin-right: 20px !important;}&#8221;][vc_single_image image=&#8221;33538&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1670958020146{margin-left: 20px !important;padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The 360-degree omnichannel sales platform&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:left|color:%23ffffff|line_height:35px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1674771385011{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1628865852591{margin-left: 30px !important;}&#8221;][vc_btn title=&#8221;Learn more&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fe-commerce-360%2Fdrx-360-your-one-stop-shop-for-vehicle-dealerships%2F|title:NADA%202023&#8243; el_class=&#8221;button_secondary&#8221; css=&#8221;.vc_custom_1674771419072{margin-top: 15px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1675871791826{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #561d52 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1620317180965{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;33538&#8243; img_size=&#8221;full&#8221;][vc_custom_heading text=&#8221;The 360-degree omnichannel sales platform&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:left|color:%23ffffff|line_height:35px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1674771545704{margin-bottom: 10px !important;}&#8221;][vc_btn title=&#8221;SAVE THE DATE&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fe-commerce-360%2Fdrx-360-your-one-stop-shop-for-vehicle-dealerships%2F|title:NADA%202023&#8243; el_class=&#8221;button_secondary&#8221; css=&#8221;.vc_custom_1674771564255{margin-top: 15px !important;}&#8221;][vc_empty_space height=&#8221;22px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;31097&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]The Canadian Auto Dealers media interviewed Louis-Yves Cloutier about the new omnichannel sales platform created by 360.Agency and unveiled at the NADA. Read the article below:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;&#8220; Omnichannel Retailing platform DRX 360, takes centre stage at the NADA Show&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221;][vc_column_text] Louis-Yves Cloutier\u2019s 360.Agency has been a familiar DMS presence in Canada &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/in-the-press-canadian-auto-dealer-interview-with-louis-yves-cloutier-about-the-new-drx-360-omnichannel-sales-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IN THE PRESS : Canadian Auto Dealer &#8211;  Interview with Louis Yves Cloutier about the new DRX 360 Omnichannel sales platform&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":34298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[239,241,261],"tags":[],"class_list":["post-34237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-interview","category-360-press","category-360-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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