{"id":34198,"date":"2023-04-17T08:11:54","date_gmt":"2023-04-17T12:11:54","guid":{"rendered":"https:\/\/360.agency\/blog\/une-strategie-omnicanal-pour-votre-concession-ca-veut-dire-quoi\/"},"modified":"2023-08-21T15:44:45","modified_gmt":"2023-08-21T19:44:45","slug":"whats-involved-in-having-an-omnichannel-strategy-for-your-dealership","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/whats-involved-in-having-an-omnichannel-strategy-for-your-dealership\/","title":{"rendered":"What\u2019s involved in having an omnichannel strategy for your dealership?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;34191&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/ecommerce-360\/drx-360-votre-solution-tout-en-un-pour-les-concessionnaires\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1546272542257{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">Markets are changing, and so are consumer habits. You need to adapt your dealership\u2019s <\/span><span style=\"font-family: Roboto;\">marketing strategies if you don\u2019t want to let your competitors take the lead.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-family: Roboto;\">Implementing an omnichannel sales strategy has become essential for dealerships looking <\/span><span style=\"font-family: Roboto;\">to <strong>develop lasting and meaningful relationships with their customers.<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;34013&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1546275893779{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">Markets are changing, and so are consumer habits. You need to adapt your dealership\u2019s marketing strategies if you don\u2019t want to let your competitors take the lead.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Implementing an omnichannel sales strategy has become essential for dealerships looking to <strong>develop lasting and meaningful relationships with their customers.<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What is omnichannel selling?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-family: Roboto;\">The term \u201comnichannel\u201d is increasingly being used in modern marketing strategies. It refers to a dealership\u2019s desire to <strong>use all available channels simultaneously<\/strong> to provide a seamless and enjoyable customer experience, helping to strengthen consumer engagement<\/span><br \/>\n<span style=\"font-family: Roboto;\">and loyalty.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1678894427912{padding-right: 50px !important;padding-left: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Roboto;\"><strong><em>An omnichannel strategy is a redesigned marketing strategy in which<br \/>\nwe put the consumer at the heart of <\/em><\/strong><\/span><span style=\"font-family: Roboto;\"><strong><em>the process.<\/em><\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto; font-size: 12pt;\">In an omnichannel strategy:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">The physical and digital customer experiences<a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/desking-360-sales-tools\/\"><span style=\"color: #e14940;\"> become one.\u00a0<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Your teams interact with your customers through all available communications channels, whether online or offline: <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/sms-management\/\"><span style=\"color: #e14940;\">text messages<\/span><\/a>, <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/\"><span style=\"color: #e14940;\">e-mail<\/span><\/a>, <span style=\"color: #e14940;\">social media<\/span>, a visit to the dealership, <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/digital-advertising-car-dealerships\/seo-strategies\/\"><span style=\"color: #e14940;\">SEO<\/span><\/a>, <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/personalized-web-sites-for-dealerships\/\"><span style=\"color: #e14940;\">website<\/span><\/a>, and so on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Channels must communicate with each other simultaneously.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;34202&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221;][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Why implement an omnichannel strategy in your vehicle dealership?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_custom_heading text=&#8221;To reach as many potential customers as possible&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1678895881150{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">By having a presence at as many points of contact as possible, <\/span><b>you leave no room for the competition. <\/b><span style=\"font-weight: 400;\">You\u2019re available where and, most importantly, when your customers are present. This is not the case if you only rely on your dealership\u2019s business hours.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=&#8221;To personalize the user experience&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1678895907166{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">To deliver a seamless customer experience, you need to use as much data as possible to<\/span><b> personalize your interactions.<\/b><span style=\"font-weight: 400;\"> If your <\/span><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/desking-360-sales-tools\/desking-360-and-crm-360-synergy\/\"><span style=\"color: #e14940;\">customer data is always up-to-date and accessible<\/span><\/a><span style=\"font-weight: 400;\"> across all of your dealership\u2019s tools, you can personalize their experience based on their purchase history, behaviour and preferences to increase engagement.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Adapt to new consuming patterns&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1678895990781{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The <\/span><b style=\"font-family: Roboto; font-size: 1rem;\">purchasing decision process has changed<\/b><span style=\"font-weight: 400;\"> in recent years. Now consumers:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">educate themselves about the vehicles on the market ahead of time, generally on the Internet (websites, blog articles, social media, YouTube videos, and so on);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">visit the <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/personalized-web-sites-for-dealerships\/\">websites of dealers<\/a><\/span> in their area;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">read customer reviews;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">read <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/\"><span style=\"color: #e14940;\">newsletters and e-mails<\/span><\/a>;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">can contact the dealership directly by<a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/call-management\/\"><span style=\"color: #e14940;\"> phone<\/span><\/a>, e-mail or text;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">visit dealerships to take a test drive (spontaneously or by appointment); and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">buy their vehicle directly at the dealership or <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/selling-vehicles-online\/\"><span style=\"color: #e14940;\">online.<\/span><\/a>\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">At any time in the process, they can stop and pick up where they left off at a later time.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_single_image image=&#8221;34195&#8243; img_size=&#8221;800&#215;500&#8243; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_custom_heading text=&#8221;To build consumer loyalty&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1678896219832{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;.vc_custom_1678896267415{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3><em><span style=\"font-family: Roboto; color: #e14940;\">Autonomy<\/span><\/em><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">In an omnichannel approach, <\/span><span style=\"font-weight: 400;\">consumers are at the centre of the sales process<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">They take on real importance and have a certain control over their buying experience, choosing when and how they interact with you<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">.<\/span> <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1678896291964{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #f77272;\"><em><span style=\"font-weight: 400; font-family: Roboto;\">Recognition<\/span><\/em><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">Synchronizing customer data enables you to personalize your customers\u2019 shopping experience as much as possible. They feel valued and recognized at your dealership. They no longer feel like just another buyer. You create a special closeness that keeps customers coming back.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1678898621737{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #f77272;\"><em><span style=\"font-weight: 400; font-family: Roboto;\">Efficiency<\/span><\/em><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">Because you take into account all the customer information you have, you can offer vehicles and services that are truly tailored to your consumers\u2019 needs. You don\u2019t waste time and they feel that you are really listening to them.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">When your customers realize how nice it is to shop with you, it&#8217;s a real chance to build long-term loyalty.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">What\u2019s more, it will ensure positive word-of-mouth referrals to their friends and family.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1674842676298{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #561d52 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1615578523540{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;3px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1670958291935{margin-top: 30px !important;margin-right: 20px !important;}&#8221;][vc_single_image image=&#8221;33538&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1670958020146{margin-left: 20px !important;padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The 360-degree omnichannel sales platform&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:left|color:%23ffffff|line_height:35px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1674771385011{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1628865852591{margin-left: 30px !important;}&#8221;][vc_btn title=&#8221;Learn more&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fe-commerce-360%2Fdrx-360-your-one-stop-shop-for-vehicle-dealerships%2F|title:NADA%202023&#8243; el_class=&#8221;button_secondary&#8221; css=&#8221;.vc_custom_1674771419072{margin-top: 15px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1675871791826{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #561d52 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1620317180965{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;33538&#8243; img_size=&#8221;full&#8221;][vc_custom_heading text=&#8221;The 360-degree omnichannel sales platform&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:left|color:%23ffffff|line_height:35px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; css=&#8221;.vc_custom_1674771545704{margin-bottom: 10px !important;}&#8221;][vc_btn title=&#8221;SAVE THE DATE&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; align=&#8221;left&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fe-commerce-360%2Fdrx-360-your-one-stop-shop-for-vehicle-dealerships%2F|title:NADA%202023&#8243; el_class=&#8221;button_secondary&#8221; css=&#8221;.vc_custom_1674771564255{margin-top: 15px !important;}&#8221;][vc_empty_space height=&#8221;22px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;How to seamlessly make the shift to omnichannel selling at your dealership&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1678898651284{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">360.Agency has developed DRX 360, a new, <\/span><b>all-in-one platform unlike any other in the industry to enable you to finally move to omnichannel selling in your dealership. <\/b><\/span><span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">DRX 360 is the culminating point of the 360.Agency ecosystem. All your customer data is shared in real time and can be accessed by your sales teams, regardless of the source.<\/span> <\/span>[\/vc_column_text][vc_custom_heading text=&#8221;DRX 360, the ultimate all-in-one platform for your dealership\u2019s omnichannel sales strategy&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1678898678592{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\">We\u2019ve developed a platform capable of handling the entire transaction process, from the search for a vehicle to the final sale, whether the interaction with your customers is physical, virtual or both. Your dealership becomes easy to reach, regardless of the chosen point of contact. With DRX 360:<\/span> <\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;33742&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/e-commerce-360\/drx-360-your-one-stop-shop-for-vehicle-dealerships\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Your<\/span><b> customer data is synchronized<\/b><span style=\"font-weight: 400;\"> in all your daily tools;<\/span><\/span><\/li>\n<li><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">You provide your customers with a <\/span><b>new omnichannel experience; <\/b><span style=\"font-weight: 400;\">and<\/span><b>\u00a0<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">You use <\/span><b>a single platform to manage everything<\/b><span style=\"font-weight: 400;\">, from vehicle marketing to the final transaction, both online and at the dealership.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;]<div class='gambit_background_row' style='background-color: #561c52;background-size: cover;background-position: center;'><\/div>[vc_custom_heading text=&#8221;Dealers who adopt an omnichannel strategy can improve not only their sales but also their customers\u2019 engagement and loyalty while building a stronger relationship with them. 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Their must-have tool? 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You need to adapt your dealership\u2019s marketing strategies if you don\u2019t want to let your competitors &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/whats-involved-in-having-an-omnichannel-strategy-for-your-dealership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What\u2019s involved in having an omnichannel strategy for your dealership?&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":34235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[235,254],"tags":[],"class_list":["post-34198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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