{"id":32959,"date":"2022-11-03T12:06:20","date_gmt":"2022-11-03T16:06:20","guid":{"rendered":"https:\/\/360.agency\/?p=32959"},"modified":"2022-11-07T15:38:28","modified_gmt":"2022-11-07T20:38:28","slug":"seo-understanding-the-impact-of-the-google-helpful-content-update","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/seo-understanding-the-impact-of-the-google-helpful-content-update\/","title":{"rendered":"SEO: Understanding the impact of the Google helpful content update"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10231&#8243; img_size=&#8221;300&#215;181&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/fr\/compagnies\/netmedia360-journalisme-automobile\/&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">In September 2022, Google updated the way in which the content of a website impacts its ranking on the search engine. The main change is an algorithm that now tries to identify low-quality content, deemed useless, to penalize it. But the opposite is also true! In return,<\/span><b> content judged to be relevant to users is now more rewarded for its usefulness<\/b><span style=\"font-weight: 400;\">. The SEO experts at the automotive content marketing agency <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/360.agency\/en\/compagnies\/netmedia360\/\"><span style=\"font-weight: 400;\">NetMedia 360<\/span><\/a><\/span><span style=\"font-weight: 400;\"> suggest different ways to optimize your content strategy<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 14pt; color: #000000;\"><strong><span style=\"font-family: Roboto;\">HOW DO I KNOW IF MY CONTENT IS USEFUL?<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Of course,<\/span><b> your goal is to optimize your SEO ranking<\/b><span style=\"font-weight: 400;\">. But is your content strategy aligned accordingly? Start by asking yourself these questions to judge the usefulness of your content following the update:<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Does your website have a primary purpose?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Does your content clearly demonstrate expertise and knowledge that makes you a reference?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Will a user reading your content feel like they&#8217;ve had a positive experience?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">As NetMedia 360&#8217;s General Manager and SEO specialist Charles Jolicoeur explains in his information capsule, your expertise as a dealer is very specific, and your content must showcase it. <\/span><b>Here are a few tips to help you create content that Google will find useful to users:<\/b><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_raw_html el_class=&#8221;.center&#8221;]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[\/vc_raw_html][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1649777990975{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;row-header&#8221;][vc_column css=&#8221;.vc_custom_1649778011096{padding-bottom: 10px !important;background-color: #f6f6f6 !important;}&#8221;][vc_custom_heading text=&#8221;Discover all of the services offered by NetMedia 360<br \/>\nto optimize your referencing on Google&#8221; font_container=&#8221;tag:h3|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Discover Content 360&#8243; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fdigital-advertising-car-dealerships%2Fseo-strategies%2F|title:Content%20360&#8243; el_class=&#8221;button_primary&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1631880405293{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;}&#8221;][vc_column css=&#8221;.vc_custom_1631881203008{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-right: 10px !important;padding-left: 10px !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}&#8221;][vc_custom_heading text=&#8221;Recommended Articles&#8221; font_container=&#8221;tag:h4|font_size:30px|text_align:left&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221;][vc_masonry_grid post_type=&#8221;ids&#8221; gap=&#8221;15&#8243; item=&#8221;28086&#8243; initial_loading_animation=&#8221;none&#8221; grid_id=&#8221;vc_gid:1667492299401-2e95a0e1-3a57-2&#8243; include=&#8221;22658, 32108, 29857&#8243;][vc_btn title=&#8221;More articles&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; el_class=&#8221;button_primary&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fblog%2F&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10231&#8243; img_size=&#8221;300&#215;181&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/fr\/compagnies\/netmedia360-journalisme-automobile\/&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]In September 2022, Google updated the way in which the content of a website impacts its ranking on the search engine. The main change is an algorithm that now tries to identify low-quality content, deemed useless, to penalize it. But the opposite is also true! In return, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/seo-understanding-the-impact-of-the-google-helpful-content-update\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SEO: Understanding the impact of the Google helpful content update&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":32969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238],"tags":[],"class_list":["post-32959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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