{"id":32647,"date":"2022-09-09T09:48:52","date_gmt":"2022-09-09T13:48:52","guid":{"rendered":"https:\/\/360.agency\/?p=32647"},"modified":"2023-07-20T10:03:53","modified_gmt":"2023-07-20T14:03:53","slug":"how-to-get-the-most-out-of-your-pre-owned-inventory-on-marketplace-and-beyond","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/how-to-get-the-most-out-of-your-pre-owned-inventory-on-marketplace-and-beyond\/","title":{"rendered":"How to get the most out of your pre-owned inventory on marketplace and beyond"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1662653698210{margin-right: 15% !important;margin-left: 15% !important;}&#8221;][vc_column][vc_empty_space][\/vc_column][vc_column][vc_single_image image=&#8221;32802&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1664574912909{padding-right: 30% !important;padding-left: 30% !important;}&#8221; link=&#8221;https:\/\/www.facebook.com\/business\/partner-directory\/search?solution_type=campaign_management&amp;id=1940929319307488&amp;section=overview&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32668&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32645&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1664574878855{margin-right: 41% !important;margin-left: 41% !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1662580072223{margin-right: 15% !important;margin-left: 15% !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1662653740783{padding-right: 5% !important;padding-left: 5% !important;background-color: #383838 !important;}&#8221;][vc_column_text]<\/p>\n<p class=\"p1\"><strong><span style=\"color: #ffffff;\">SOME OF YOU MAY BE NOSTALGIC OF YOUR<\/span> <span class=\"s1\" style=\"color: #e14940;\">PRE-OWNED VEHICLES <\/span><span style=\"color: #ffffff;\">FEED SHOWING UP ON MARKETPLACE.<\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"color: #ffffff;\">WE WANT TO SHOW YOU ALL THE POSSIBILITIES OF DYNAMIC AD CAMPAIGNS AND THE BENEFITS FOR YOUR DEALERSHIP.<\/span><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 class=\"p1\" style=\"text-align: left;\"><span style=\"color: #e14940;\"><strong><span style=\"font-family: Roboto; font-size: 24pt;\">1- VEHICLE SELECTION<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">In your advertisements you can <span style=\"color: #e14940;\"><span class=\"s1\">put forward the vehicles <\/span>you want to see sold faster<\/span> <span class=\"s2\">and make a specific ad, for <\/span>example:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p1\">Vehicles under $20,000<\/li>\n<li class=\"p1\">Trucks<\/li>\n<li class=\"p1\">Certified vehicles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 class=\"p1\" style=\"text-align: left;\"><span style=\"color: #e14940;\"><strong><span style=\"font-family: Roboto; font-size: 24pt;\">2- AD FORMAT<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662674375156{margin-right: 2% !important;margin-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: Roboto;\">STANDARD FORMAT<\/span><\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;32675&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1662732877731{margin-right: 2% !important;margin-left: 1% !important;}&#8221;][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\">The images of the vehicle can be <\/span><span style=\"font-family: Roboto;\"><span style=\"color: #e14940;\">static<\/span> <span class=\"s1\">or <\/span><span style=\"color: #e14940;\">dynamic<\/span> <span class=\"s1\">(all the <\/span><\/span><span style=\"font-family: Roboto;\">exterior and interior images of <\/span><span style=\"font-family: Roboto;\">the vehicle will be displayed <\/span><span style=\"font-family: Roboto;\">successively). <\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\">You can decide to display the <\/span><span style=\"font-family: Roboto;\">price of the vehicle, the <\/span><span style=\"font-family: Roboto;\">kilometers or other.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662674381380{margin-right: 2% !important;margin-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: Roboto;\">IMAGE OR A VIDEO AT THE BEGINNING OF YOUR CAROUSEL<\/span><\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_single_image image=&#8221;32682&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\"><span class=\"s1\">To bring <\/span><span style=\"color: #e14940;\">dynamism to your ads<\/span> and therefore, generate more interest and clicks.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662674388327{margin-right: 2% !important;margin-left: 2% !important;}&#8221;][vc_column_text]<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: Roboto;\">COLLECTION FORMAT<\/span><\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;32684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1662675525470{margin-right: 10% !important;margin-left: 11% !important;}&#8221;][vc_column_text]<\/p>\n<p class=\"p1\">The collection is an ad format that allows you to <span style=\"color: #e14940;\"><span class=\"s1\">move from <\/span>discovery to purchase in a fluid and immersive way<span class=\"s2\">.<\/span><\/span><\/p>\n<p class=\"p1\">Each collection ad contains a video or main image followed by 3 smaller images in grid format.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h2 class=\"p1\" style=\"text-align: left;\"><span style=\"color: #e14940;\"><strong><span style=\"font-family: Roboto; font-size: 24pt;\">3- DESTINATION<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\">ONCE THE FORMAT IS SELECTED THERE ARE 3 OPTIONS FOR THE DESTINATION OF THE AD:<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: Roboto;\">Website traffic<\/span><\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\">You want to increase your <span class=\"s1\" style=\"color: #e14940;\">website traffic <\/span>and <span class=\"s1\" style=\"color: #e14940;\">generate leads <\/span>from your VDP?<\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: Roboto;\">When potential customers click on a vehicle&#8217;s thumbnail, they will be <span class=\"s1\" style=\"color: #e14940;\">redirected to your website&#8217;s VDP<\/span><span style=\"color: #e14940;\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;32686&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: Roboto;\">Facebook lead ads<\/span><\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: left;\">You want to generate as many leads as possible <span class=\"s1\" style=\"color: #e14940;\">directly from the ad<\/span>?<\/p>\n<p class=\"p1\" style=\"text-align: left;\">When the potential customer clicks on the thumbnail of your ad, he will have to fill out a small form directly on Facebook. This form is automatically sent to your CRM as a Facebook lead.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;32688&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong><span style=\"font-family: Roboto;\">On-Facebook<\/span><\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">Do you want your potential customer to have an <span class=\"s1\" style=\"color: #e14940;\">immersive experience <\/span>while on Facebook?<\/p>\n<p class=\"p1\">When the customer clicks on the vehicle&#8217;s thumbnail, it will open a page in Facebook that contains all the information about the vehicle (like a detailed marketplace page). They will be able to contact you by phone or messenger, so be ready to answer!<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;32690&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2 class=\"p1\" style=\"text-align: left;\"><span style=\"color: #e14940;\"><strong><span style=\"font-family: Roboto; font-size: 24pt;\">4- TARGETING AND VISIBILITY<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">WHEN YOU MAKE AN AD CAMPAIGN, WE HAVE DIFFERENT TARGETING OPTIONS:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p1\">Let the Facebook algorithm display your ad based on <span style=\"color: #e14940;\"><span class=\"s1\">users browsing profile and their interests<\/span>.<\/span><\/li>\n<li class=\"p1\"><span class=\"s2\">Targeting people who have <\/span><span style=\"color: #e14940;\">visited your Facebook, Instagram or website pages<span class=\"s2\">.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">YOUR ADS WILL BE VISIBLE IN DIFFERENT VIEWS:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p1\">Facebook feeds and stories<\/li>\n<li class=\"p1\">Marketplace<\/li>\n<li class=\"p1\">Video feeds<\/li>\n<li class=\"p1\">Instagram feeds and stories<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1662653501389{margin-right: 10% !important;margin-left: 10% !important;border-top-width: 4px !important;border-right-width: 4px !important;border-bottom-width: 4px !important;border-left-width: 4px !important;border-left-color: #383838 !important;border-left-style: solid !important;border-right-color: #383838 !important;border-right-style: solid !important;border-top-color: #383838 !important;border-top-style: solid !important;border-bottom-color: #383838 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\"><span style=\"color: #e14940;\"><strong><span style=\"font-family: Roboto; font-size: 24pt;\">SUMMARY<\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\">THE ADVANTAGE OF THESE AD CAMPAIGNS WILL ENABLE YOUR PREOWNED INVENTORY TO REACH THE MARKETPLACE AND BEYOND<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;32608&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Choice of vehicles displayed<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;32610&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Multiple formats available<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;32612&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Generate leads that go into your CRM<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;32614&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Extended visibility on all Facebook platforms and formats<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;32616&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Targeting and retargeting of potential buyers<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;32618&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">Real-time results in your <strong>Dash 360<\/strong><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1649777990975{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;row-header&#8221;][vc_column css=&#8221;.vc_custom_1649778011096{padding-bottom: 10px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-size: 24pt; font-family: Roboto;\">ADOPT ONE OF THESE STRATEGIES TODAY<\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span style=\"font-size: 18pt; font-family: Roboto;\">CONTACT US OR YOUR MEDIA DIRECTOR DIRECTLY FOR MORE INFORMATION.<\/span><\/p>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1662653577187{margin-right: 25% !important;margin-left: 25% !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32717&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: Roboto;\">1-877-344-1227<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32719&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><a style=\"text-decoration: underline;\" href=\"mailto:mediadirectors@360.agency\"><span style=\"font-family: Roboto;\">mediadirectors@360.agency<\/span><\/a><\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1662653698210{margin-right: 15% !important;margin-left: 15% !important;}&#8221;][vc_column][vc_empty_space][\/vc_column][vc_column][vc_single_image image=&#8221;32802&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1664574912909{padding-right: 30% !important;padding-left: 30% !important;}&#8221; link=&#8221;https:\/\/www.facebook.com\/business\/partner-directory\/search?solution_type=campaign_management&amp;id=1940929319307488&amp;section=overview&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32668&#8243; img_size=&#8221;50&#215;50&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32645&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1664574878855{margin-right: 41% !important;margin-left: 41% !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1662580072223{margin-right: 15% !important;margin-left: 15% !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1662653740783{padding-right: 5% !important;padding-left: 5% !important;background-color: #383838 !important;}&#8221;][vc_column_text] SOME OF YOU MAY BE NOSTALGIC OF YOUR PRE-OWNED VEHICLES FEED SHOWING UP &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/how-to-get-the-most-out-of-your-pre-owned-inventory-on-marketplace-and-beyond\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to get the most out of your pre-owned inventory on marketplace and beyond&#8221;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":32673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,261,2],"tags":[290],"class_list":["post-32647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-success","category-non-classifiee","tag-editors-choice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Selling your pre-owned cars on marketplace and beyond<\/title>\n<meta name=\"description\" content=\"Not sure how to promote your used inventory? Find out what types of campaigns you can run on meta, Instagram, and marketplace\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/how-to-get-the-most-out-of-your-pre-owned-inventory-on-marketplace-and-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; Selling your pre-owned cars on marketplace and beyond\" \/>\n<meta property=\"og:description\" content=\"Not sure how to promote your used inventory? 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