{"id":32239,"date":"2022-08-03T13:57:22","date_gmt":"2022-08-03T17:57:22","guid":{"rendered":"https:\/\/360.agency\/blog\/dooh-avec-fidelitix\/"},"modified":"2022-09-12T16:52:57","modified_gmt":"2022-09-12T20:52:57","slug":"dooh-with-fidelitix","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/dooh-with-fidelitix\/","title":{"rendered":"Are you familiar with digital display?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;28788&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1659463361947{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">When it comes to introducing consumers to your brand, you&#8217;re probably already familiar with digital advertising and billboards. But did you know there&#8217;s a middle ground? Digital display combines the iconic flexibility of programmatic advertising with traditional billboard advertising to deliver your message to the right audience based on predefined criteria.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">The advantage of digital display is its wide reach and recall frequency in addition to the high credibility it brings to your dealership. And it&#8217;s very easy to integrate with your other media to build an omnichannel campaign! In fact, with the help of 360.Agency member <\/span><a href=\"https:\/\/360.agency\/en\/compagnies\/fidelitix-programmatic-digital-advertising\/\"><span style=\"font-weight: 400;\"><span style=\"color: #f27c14;\">Fidelitix<\/span><\/span><\/a><span style=\"font-weight: 400;\"> programmatic agency, you may now have access to this more affordable medium than traditional display.<\/span><\/span>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Roboto; color: #000000; font-size: 14pt;\"><b>In this Broadsign article, <a href=\"https:\/\/broadsign.com\/resources\/en\/how-programmatic-agency-fidelitix-amplifies-client-campaigns-with-dooh\"><span style=\"color: #f27c14;\">discover all the benefits of digital display<\/span><\/a> and how it may help you amplify the reach of your campaigns!<\/b><\/span><\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;32235&#8243; img_size=&#8221;Full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#f27c14&#8243; css=&#8221;.vc_custom_1659462979786{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;How to take advantage of it?&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1659554326375{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400;\">As part of the <\/span><span style=\"color: #f27c14;\"><a style=\"color: #f27c14;\" href=\"https:\/\/360.agency\/en\/blog\/360-rdv-2022-recap\/\"><span style=\"font-weight: 400;\">360.RDV<\/span><\/a><\/span><span style=\"font-weight: 400;\"> advertising event held on June 7, 2022, Patrick Tapp, General Manager of Fidelitix, wanted to share with the attending dealers some tactics and tips to take advantage of Digital Out Of Home (DOOH) in clever ways. For example, with the new advertising space available in more than 95 Shell gas stations in Quebec, you could get a message out about electric vehicles while the consumer is witnessing the rising price of their gas bill!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#f27c14&#8243; css=&#8221;.vc_custom_1659462987607{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;About Fidelitix&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1659554386916{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Fidelitix is your business partner specializing in programmatic digital advertising that helps you target your potential and existing customers and optimize your return on investment.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">With an impressive array of different media tailored to your goals, here are some of the services the agency offers:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Awareness campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Dynamic retargeting<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Targeted campaigns by audience<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Behavioural segmentation\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Paid search campaigns (SEM)<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Audio campaigns on Spotify\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Video advertising and connected TV<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1650551641561{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Optimize your ROI with Fidelitix, the agency specialized in programmatic advertising&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;DISCOVER FIDELITIX&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcompagnies%2Ffidelitix-programmatic-digital-advertising%2F|title:Fidelitix&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;28788&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1659463361947{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]When it comes to introducing consumers to your brand, you&#8217;re probably already familiar with digital advertising and billboards. But did you know there&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/dooh-with-fidelitix\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Are you familiar with digital display?&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":32246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238,240],"tags":[],"class_list":["post-32239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-partners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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