{"id":31263,"date":"2022-06-13T17:10:04","date_gmt":"2022-06-13T21:10:04","guid":{"rendered":"https:\/\/360.agency\/blog\/360-rdv-the-first-edition-of-our-event-dedicated-to-advertising\/"},"modified":"2022-06-14T17:28:29","modified_gmt":"2022-06-14T21:28:29","slug":"360-rdv-2022-recap","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/360-rdv-2022-recap\/","title":{"rendered":"360.RDV: the first edition of our event dedicated to advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31149&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1654868467909{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\">On June 7, 2022, our first 360.RDV event took place: <strong>a conference day dedicated exclusively to advertising and to the latest marketing trends.<\/strong> The goal: for automotive dealerships to maximize the ROI of their advertising strategies. The perfect opportunity for our clients to meet different advertising experts at 360.Agency (community managers, SEO specialists, media directors, sales managers, etc.) and discuss strategy.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_column_text]<span style=\"font-family: Roboto;\">In order to get an overall picture of the future of automotive advertising and to gather the best tips and tricks, we invited guest speakers from Google, IAB Canada and 360.Agency subsidiaries to share their latest insights. Here&#8217;s an overview of the event :<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">1<\/span> Presentation of the <a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/digital-advertising-car-dealerships\/persona-360\/\"><span style=\"text-decoration: underline;\"><strong>PERSONA 360<\/strong><\/span><\/a> concept, 360.Agency&#8217;s unique strategy for customizing media plans by Carine Masse, VP Advertising Operations at 360.Agency.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">2<\/span> Update on the latest shopping journey data and emerging trends by Mathew Growden, Google Canada Auto Retail Team Member.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">3<\/span> The current state of digital advertising in Canada by Sonia Carreno, President of IAB Canada.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">4<\/span> Optimizing your content strategy for your SEO, by Charles Jolicoeur, Director and Co-Founder of <a href=\"https:\/\/360.agency\/en\/compagnies\/netmedia360\/\"><span style=\"text-decoration: underline;\"><strong>NETMEDIA 360<\/strong><\/span><\/a>, the press agency specialized in automotive journalism.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;31228&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; el_class=&#8221;vc_col-sm-push-6&#8243;][\/vc_column][\/vc_row][vc_row el_class=&#8221;.swap-on-mobile&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;31220&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; el_class=&#8221;col-md-psuh-6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">5<\/span> How dealers may benefit from unconventional platforms, by Patrick Tapp, Managing Director of <a href=\"https:\/\/360.agency\/en\/compagnies\/fidelitix-programmatic-digital-advertising\/\"><span style=\"text-decoration: underline;\"><strong>Fidelitix<\/strong><\/span><\/a>, the agency specializing in retargeting and programmatic advertising.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">6<\/span> Maximizing the reach of your message with good design, by Matthew Ho and Melissa Hilaire, members of the Marketing Solutions department at 360.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-size: 24pt;\">7<\/span> What dealers may do to adapt and stay relevant to consumers, by Louis-Yves, CEO and President of 360.Agency.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1654869055268{margin-top: 10px !important;margin-right: 4% !important;margin-bottom: 10px !important;margin-left: 4% !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;31106&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1655148106291{padding-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Carine Masse&#8221; 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alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1655153749006{padding-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Mathew Growden&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:center|color:%234a4a4a|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;txt-regular&#8221; css=&#8221;.vc_custom_1655148527809{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Google Canada Auto Retail Team Member&#8221; font_container=&#8221;tag:div|font_size:14px|text_align:center|color:%234a4a4a|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1655148367322{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1654869062323{margin-top: 10px !important;margin-right: 4% !important;margin-bottom: 10px !important;margin-left: 4% !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;31103&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1654868502266{padding-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Sonia Carreno&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:center|color:%234a4a4a|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;txt-regular&#8221; css=&#8221;.vc_custom_1655148534187{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}&#8221;][vc_custom_heading text=&#8221;President of IAB Canada&#8221; font_container=&#8221;tag:div|font_size:14px|text_align:center|color:%234a4a4a|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1655148393795{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1654869069300{margin-top: 10px !important;margin-right: 4% !important;margin-bottom: 10px !important;margin-left: 4% !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;31092&#8243; 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<\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/360-rdv-2022-recap\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;360.RDV: the first edition of our event dedicated to advertising&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":31441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[478],"tags":[],"class_list":["post-31263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-rdv-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 360.RDV: the first edition of our event dedicated to advertising<\/title>\n<meta name=\"description\" content=\"We invited guest speakers to discuss best practices and the future of automotive dealer advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/360-rdv-2022-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; 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