{"id":28068,"date":"2021-09-01T10:29:30","date_gmt":"2021-09-01T14:29:30","guid":{"rendered":"https:\/\/360.agency\/blog\/comment-les-core-web-vitals-de-google-affectent-le-site-de-votre-concession\/"},"modified":"2021-09-01T11:37:13","modified_gmt":"2021-09-01T15:37:13","slug":"how-googles-core-web-vitals-affect-your-dealerships-website","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/how-googles-core-web-vitals-affect-your-dealerships-website\/","title":{"rendered":"How Google\u2019s Core Web Vitals affect your dealership\u2019s website"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;27974&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<span style=\"font-family: Roboto; font-size: 12pt;\"><b>The quality of the user experience is what guarantees a website\u2019s long-term success. <\/b>With the constant goal of improving user experience, Google implemented new rules to prioritize certain websites in its search engine in May 2021. Core Web Vitals are the additional elements on which its algorithm is now based. Here&#8217;s what they are and how they can affect your website<b>.<\/b><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What are Google Core Web Vitals?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><b>Core Web Vitals is based on three essential metrics that are added by Google to other well-known elements such as &#8220;mobile first&#8221; <\/b><span style=\"font-weight: 400;\">indexing and the use of HTTPS.<\/span><\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Google\u2019s 3 Core Web Vitals:&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_custom_heading text=&#8221;1. Visual stability: Cumulative Layout Shift (CLS)&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Elements on a page often move as content loads and displays on the screen. This can cause a lot of clicks in the wrong place. A good CLS score is 0.1 or less.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;2. Loading time: Largest Contentful Paint \u2013 LCP&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Calculating the time it takes for the largest piece of content to fully load. A good LCP score is 2.5 seconds or less.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;3. Reactivity: First Input Delay \u2013 FID&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">The time that elapses between the moment the user performs an action (eg clicking on a button) and the time when the browser responds to this interaction. A good FID score is 100 ms or less.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;28071&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;How do Core Web Vitals affect your dealership&#8217;s website?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">If your scores for all three Core Web Vitals are higher than the benchmarks provided by Google, your position may drop slightly in its search engine. Rest assured that if you display the best possible response to a query, Google will continue to prioritize your website, because that is its primary goal. A page that is less complete, but with faster Core Web Vitals results would not be placed ahead of a page with rich content that offers a good user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">These new ranking factors do not override Google&#8217;s original ranking factors which are:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">the quality of unique content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">the domain authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">external validation of reliability (external links)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331917285{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;How do we measure the performance of websites created by 360.Agency?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">We are committed to providing you with state-of-the-art websites, and we use two types of complementary tools to measure their performance.<\/span>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;27946&#8243; img_size=&#8221;100X100&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221;][vc_custom_heading text=&#8221;Lighthouse&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;27948&#8243; img_size=&#8221;100X100&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221;][vc_custom_heading text=&#8221;Datadog&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Developed by Google, this software helps identify problems and lists recommendations for solving them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">This is Synthetic Monitoring.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630001271383{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<span style=\"color: #e14940; font-family: Roboto; font-size: 1rem;\">Benefits:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Control of test conditions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Can test the same scenario several times to better compare the results.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Globally recognized third-party software. The measurements are carried out continuously thanks to a JavaScript code inserted into each page that measures the loading times for each request.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">This is Real User Monitoring (RUM).<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630001356385{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<span style=\"font-weight: 400; font-family: Roboto; color: #e14940;\">Benefits:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Analysis of actual site traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Continuous measurements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">The results take into account all users, regardless of their browser, connection level, or location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Can capture human behaviour\/events via performance data.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Field data is more accurate, as it reflects actual user experience.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331917285{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;How do we measure the performance of websites created by 360.Agency?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">We are committed to providing you with state-of-the-art websites, and we use two types of complementary tools to measure their performance.<\/span>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;10&#8243;][vc_column_inner][vc_single_image image=&#8221;27946&#8243; img_size=&#8221;100X100&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221;][vc_custom_heading text=&#8221;Lighthouse&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Developed by Google, this software helps identify problems and lists recommendations for solving them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">This is Synthetic Monitoring.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630001271383{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<span style=\"color: #e14940; font-family: Roboto; font-size: 1rem;\">Benefits:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Control of test conditions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Can test the same scenario several times to better compare the results.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;27948&#8243; img_size=&#8221;100X100&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221;][vc_custom_heading text=&#8221;Datadog&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Globally recognized third-party software. The measurements are carried out continuously thanks to a JavaScript code inserted into each page that measures the loading times for each request.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">This is Real User Monitoring (RUM).<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630001356385{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<span style=\"font-weight: 400; font-family: Roboto; color: #e14940;\">Benefits:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Analysis of actual site traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Continuous measurements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">The results take into account all users, regardless of their browser, connection level, or location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Can capture human behaviour\/events via performance data.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Field data is more accurate, as it reflects actual user experience.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What are the results for our dealership clients?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Since Google implemented its <\/span><i><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/i><span style=\"font-weight: 400;\"> metrics, 360.Agency has been constantly improving the results of its websites.<\/span><b> Your websites are now even faster, more stable, and more responsive than ever!<\/b><\/span>[\/vc_column_text][vc_empty_space][vc_custom_heading text=&#8221;\u26a0\ufe0f The downside of obsessing over performance&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Many providers properly optimize their websites\u2019 home pages to give a certain impression of performance. However, the inner pages are not optimized! Yet this is where the bulk of the content is found that has a big impact on <\/span><i><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/i><span style=\"font-weight: 400;\"> and other variables that Google pays close attention to. <\/span><b>This strategy could be described as &#8220;camouflage&#8221;, and we don\u2019t do this at 360. Agency!<\/b><\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331601324{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The Google Tag Manager dilemma&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">The Google Tag Manager (or GTM) is often used to add external scripts: third-party widget, photo carousel, chat tool, navigation data measurement, web accessibility tool, etc.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;27970&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;How does GTM affect your website?&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">On paper, <\/span><b>GTM strongly affects your dealership website\u2019s performance.<\/b><span style=\"font-weight: 400;\"> According to the limits decided by Google, to <\/span><b>obtain a perfect score, your site would have to be completely empty<\/b><span style=\"font-weight: 400;\">, without any sections or tools to slow it down. We would see the return of pixelated photos, because they are less heavy to load, less relevant text and content on the page for more speed, inability to communicate with modern tools, no transactional tools &#8230; in short, <\/span><b>a disaster for your company!<\/b><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">As your dealership website\u2019s<\/span><b> primary goal is to help generate turnover, you will have to set some things aside <\/b><span style=\"font-weight: 400;\">to favour tools that will generate real conversions and make your website profitable.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><a href=\"https:\/\/www.autotrader.ca\/\">Autotrader.ca<\/a>, <a href=\"https:\/\/www.amazon.ca\/\">amazon.ca<\/a><\/span>,<span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.kijiji.ca\/\"><span style=\"font-weight: 400;\">kijiji.ca<\/span><\/a><span style=\"font-weight: 400;\"> are great examples of websites that perform very well without being perfect in terms of their <\/span><span style=\"font-weight: 400;\">Core Web Vitals<\/span><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Roboto; font-size: 16pt; color: #808080;\">The perfect website strikes a balance between the variables put in place by Google, and its overall ecosystem.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; style=&#8221;dotted&#8221; border_width=&#8221;3&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1629822149495{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><b>It is clear that a good user experience is not only about the results of Core Web Vitals.<\/b><span style=\"font-weight: 400;\"> At 360.Agency, our approach has always been focused on the customer experience to help you capture as many opportunities and close as many sales as possible. It is with this goal at the forefront that we are constantly improving our websites.<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Because we share this common goal with Google, <\/span><b>our websites follow Core Web Vitals recommendations as much as possible. At the same time, we integrate tools<\/b><span style=\"font-weight: 400;\"> to convert your users into buyers, despite the influence they might have on Core Web Vitals results.<\/span><\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Turn your visitors into buyers with a custom website specially designed to offer an optimal user experience in line with Core Web Vitals and other essentials in the field!&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Contact our experts&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20our%20experts&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Turn your visitors into buyers with a custom website specially designed to offer an optimal user experience in line with Core Web Vitals and other essentials in the field!&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Contact our experts&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20our%20experts&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;27974&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]The quality of the user experience is what guarantees a website\u2019s long-term success. With the constant goal of improving user experience, Google implemented new rules to prioritize certain websites in its search engine in May 2021. Core Web Vitals are the additional elements on which its algorithm is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/how-googles-core-web-vitals-affect-your-dealerships-website\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Google\u2019s Core Web Vitals affect your dealership\u2019s website&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":28075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238],"tags":[],"class_list":["post-28068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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