{"id":27687,"date":"2021-07-29T10:32:17","date_gmt":"2021-07-29T14:32:17","guid":{"rendered":"https:\/\/360.agency\/?p=27687"},"modified":"2021-08-13T09:02:42","modified_gmt":"2021-08-13T13:02:42","slug":"louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/","title":{"rendered":"Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Hosted by Pier-Olivier Beaupr\u00e9 (co-founder of Pixel Guru), <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/www.youtube.com\/channel\/UCe2yMMFTatNQFILECBqlyjA\">BeBack<\/a><\/span> is the very first French-language podcast exclusively dedicated to automotive dealers. On the episode which aired July 4, 2021, our CEO Louis-Yves Cloutier was invited to talk about digital retailing.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331917285{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Watch now&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][\/vc_column][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=9Gj3risKXPE&#8221; align=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331917285{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Highlights of the show&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_empty_space][vc_custom_heading text=&#8221;A focus on digital retailing&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Digital retailing or e-commerce encompasses <strong>everything that allows a consumer&#8217;s transaction to move forward online.<\/strong> Many believe that it is simply a matter of being able to make a transaction on the internet. But, talking only about transactions or the creation of online opportunities would be an oversimplification. <strong>The focus is more on customer engagement and the purchasing experience.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Our studies have shown that visitors spend an average of 2 minutes on a website that does not have a &#8220;build and buy&#8221; module. On sites that have a new vehicle construction and pricing functionality, the average time increases to 8 minutes. Preliminary engagement begins when potential customers spend time on the site assembling their vehicles and making payment choices. This is already a form of engagement.\u00a0<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\">Until last year, we still had some trouble getting dealers to understand how to measure the success of digital retailing. Today, we know that customer engagement should be measured throughout the entire purchasing process.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400; font-family: Roboto;\"><strong>With Covid-19, consumers are well aware that <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/showroom-v2-360-new-page-en\/\">it is possible to make transactions remotely <\/a><\/span>and that this trend is not about to be reversed.<br \/>\n<\/strong><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\">Today, a dealership needs to assess its online presence and ask what it is offering its customer so that they can feel they have control over building their next deal (similar to Amazon or eBay).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Digital retailing is a bit more complicated for the automotive industry, as these complex transactions include monthly payments, trade-in value, credit application, not to mention the emotional factors that come into play during the road test.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">It is important to clarify that digital retailing takes into account all aspects of the purchasing process.<strong> A customer who built their vehicle online and comes to test the vehicle afterwards is not a walk in, but rather an online sale.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">The important question now is how to <strong><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/desking-360-sales-tools\/\">break the silo between online and in-dealership sales. <\/a><\/span><\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;27696&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=&#8221;The principles of omnichannel&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Omnichannel selling lets consumers <strong>engage in a transaction without constraints, how they want and when they want.<\/strong> It ensures a seamless shopping experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">Currently, there is still a tendency to differentiate online sales from in-store sales in the automotive industry. In this past year, a 5-year technological leap has occurred in just a few months. Consumers don&#8217;t want to start their research and decision-making process all over again because of a change in platform. It is counterproductive and generates frustration for both the buyer and seller.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Roboto;\"><strong>The customer wants to be in control of the purchasing process, and decide where and when the transaction will take place.<\/strong> The omnichannel dealer\u2019s mission is to offer customers as many choices as possible and be available when deciding to buy. Since the customer\u2019s vehicle and pricing options are <span style=\"font-weight: 400;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/desking-360-sales-tools\/\">saved in their online account,<\/a> <\/span><\/span>they can finalize their purchase at a dealership, from home&#8211;even in the middle of the night if they wish.\u00a0<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Dealers must adapt to changes in buyer behaviour to remain relevant, as <strong>even a slight difference between the online and dealership price calls into question the dealership\u2019s reliability in the eyes of consumers.<\/strong><\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: Roboto;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">In my opinion, the term digital retailing is already outdated. In a few years from now, we will only be talking about omnichannel retailing.<strong> Consumers now want it to be as easy to buy a car as it is to buy a pair of shoes.<\/strong><\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: Roboto;\"><strong>The tool makes up 50% of the work, the other 50% is the dealership\u2019s culture and processes.<\/strong> Simply having all the tools is not enough. If sellers continue to work the same way as before and don&#8217;t understand what omnichannel is, in the long term they will lose sales because they will not be able to reach the new generations of ultra-connected buyers who already use this new purchasing process.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Most consumers like to get their loved ones\u2019 approval when deciding to purchase a vehicle. Clients feel reassured because they have all the information about the vehicle, the F&amp;I and the monthly payments saved in their online account. They can consult their family or friends and show them their choice of vehicle, and get them on board with online vehicle purchasing, too.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;27662&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Want to benefit from 360.Agency tools and expertise?&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Contact us&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;Envie de b\u00e9n\u00e9ficier des outils et de l\u2019expertise 360.Agency ?&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Contact us&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Hosted by Pier-Olivier Beaupr\u00e9 (co-founder of Pixel Guru), BeBack is the very first French-language podcast exclusively dedicated to automotive dealers. On the episode which aired July 4, 2021, our CEO Louis-Yves Cloutier was invited to talk about digital retailing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1597331917285{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":27693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238,239,241,261],"tags":[],"class_list":["post-27687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-interview","category-360-press","category-360-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast<\/title>\n<meta name=\"description\" content=\"On BeBack, a French-language podcast for car dealers, our CEO discusses digital retailing and omnichannel sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast\" \/>\n<meta property=\"og:description\" content=\"On BeBack, a French-language podcast for car dealers, our CEO discusses digital retailing and omnichannel sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"360.Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.agencymtl\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-13T13:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-Linkedin-Beback-podcast-en.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"360.Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"360.Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/\"},\"author\":{\"name\":\"360.Agency\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\"},\"headline\":\"Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast\",\"datePublished\":\"2021-07-29T14:32:17+00:00\",\"dateModified\":\"2021-08-13T13:02:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/\"},\"wordCount\":1487,\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/2021-07-header-Beback-podcast-EN.jpg\",\"articleSection\":[\"360.Experts\",\"360.Interview\",\"360.Press\",\"360.Success\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/\",\"name\":\"360.Agency &#8226; Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/2021-07-header-Beback-podcast-EN.jpg\",\"datePublished\":\"2021-07-29T14:32:17+00:00\",\"dateModified\":\"2021-08-13T13:02:42+00:00\",\"description\":\"On BeBack, a French-language podcast for car dealers, our CEO discusses digital retailing and omnichannel sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/2021-07-header-Beback-podcast-EN.jpg\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/2021-07-header-Beback-podcast-EN.jpg\",\"width\":1200,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360.agency\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"name\":\"360.Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#organization\",\"name\":\"360.Agency\",\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"contentUrl\":\"https:\\\/\\\/360.agency\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo_dark_360.agency-400x135-1.png\",\"width\":400,\"height\":135,\"caption\":\"360.Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.agencymtl\",\"https:\\\/\\\/www.instagram.com\\\/360.agencymtl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/9325060\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW_KTNCIkbBdCJYZUSACJBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360.agency\\\/en\\\/#\\\/schema\\\/person\\\/8fa87a6308e5828bdc88e117e46db3a7\",\"name\":\"360.Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g\",\"caption\":\"360.Agency\"},\"url\":\"https:\\\/\\\/360.agency\\\/en\\\/blog\\\/author\\\/mthibault\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360.Agency &#8226; Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast","description":"On BeBack, a French-language podcast for car dealers, our CEO discusses digital retailing and omnichannel sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/","og_locale":"en_US","og_type":"article","og_title":"360.Agency &#8226; Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast","og_description":"On BeBack, a French-language podcast for car dealers, our CEO discusses digital retailing and omnichannel sales.","og_url":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/","og_site_name":"360.Agency","article_publisher":"https:\/\/www.facebook.com\/360.agencymtl","article_published_time":"2021-07-29T14:32:17+00:00","article_modified_time":"2021-08-13T13:02:42+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-Linkedin-Beback-podcast-en.jpeg","type":"image\/jpeg"}],"author":"360.Agency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"360.Agency","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#article","isPartOf":{"@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/"},"author":{"name":"360.Agency","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7"},"headline":"Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast","datePublished":"2021-07-29T14:32:17+00:00","dateModified":"2021-08-13T13:02:42+00:00","mainEntityOfPage":{"@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/"},"wordCount":1487,"publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"image":{"@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-header-Beback-podcast-EN.jpg","articleSection":["360.Experts","360.Interview","360.Press","360.Success"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/","url":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/","name":"360.Agency &#8226; Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast","isPartOf":{"@id":"https:\/\/360.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#primaryimage"},"image":{"@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#primaryimage"},"thumbnailUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-header-Beback-podcast-EN.jpg","datePublished":"2021-07-29T14:32:17+00:00","dateModified":"2021-08-13T13:02:42+00:00","description":"On BeBack, a French-language podcast for car dealers, our CEO discusses digital retailing and omnichannel sales.","breadcrumb":{"@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#primaryimage","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-header-Beback-podcast-EN.jpg","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-header-Beback-podcast-EN.jpg","width":1200,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-talks-digital-and-omnichannel-retailing-on-the-beback-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Louis-Yves Cloutier Talks Digital and Omnichannel Retailing on the BeBack Podcast"}]},{"@type":"WebSite","@id":"https:\/\/360.agency\/en\/#website","url":"https:\/\/360.agency\/en\/","name":"360.Agency","description":"","publisher":{"@id":"https:\/\/360.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/360.agency\/en\/#organization","name":"360.Agency","url":"https:\/\/360.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","contentUrl":"https:\/\/360.agency\/wp-content\/uploads\/2021\/09\/logo_dark_360.agency-400x135-1.png","width":400,"height":135,"caption":"360.Agency"},"image":{"@id":"https:\/\/360.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.agencymtl","https:\/\/www.instagram.com\/360.agencymtl\/","https:\/\/www.linkedin.com\/company\/9325060","https:\/\/www.youtube.com\/channel\/UCW_KTNCIkbBdCJYZUSACJBQ"]},{"@type":"Person","@id":"https:\/\/360.agency\/en\/#\/schema\/person\/8fa87a6308e5828bdc88e117e46db3a7","name":"360.Agency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/852944f49e2478ce26abbc5edf322417bbd7c1ee8124f8b5da2ef5dcbcc2b0da?s=96&d=mm&r=g","caption":"360.Agency"},"url":"https:\/\/360.agency\/en\/blog\/author\/mthibault\/"}]}},"views":3151,"jetpack_featured_media_url":"https:\/\/360.agency\/wp-content\/uploads\/2021\/07\/2021-07-header-Beback-podcast-EN.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts\/27687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/comments?post=27687"}],"version-history":[{"count":8,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts\/27687\/revisions"}],"predecessor-version":[{"id":27699,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/posts\/27687\/revisions\/27699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/media\/27693"}],"wp:attachment":[{"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/media?parent=27687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/categories?post=27687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360.agency\/en\/wp-json\/wp\/v2\/tags?post=27687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}