{"id":23261,"date":"2020-07-29T11:00:05","date_gmt":"2020-07-29T15:00:05","guid":{"rendered":"https:\/\/360.agency\/blog\/augmentez-votre-taux-de-conversion-grace-a-lappel-a-laction\/"},"modified":"2020-07-29T11:48:09","modified_gmt":"2020-07-29T15:48:09","slug":"increase-your-conversion-rate-with-the-call-to-action","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/increase-your-conversion-rate-with-the-call-to-action\/","title":{"rendered":"Increase your conversion rate with the call to action!"},"content":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Your website provides potential customers with important information about your dealership’s products and services. Texts with optimized SEO<\/a><\/span> and online advertising attract quality traffic. Your goal: to convert these visitors into buyers. How to encourage your visitors to take the next step? Discover the role of the call to action!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”What is the call to action button?” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary”][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]Call to action buttons, also called call to action or CTAs, are <\/span>powerful tools <\/b>that are not often used optimally by many companies.\u00a0<\/span><\/span><\/p>\n

A call to action is a statement on some of your website pages or newsletter, on which the user can click to access an additional element: a registration form, subscription, participation in an event, telephone call, purchase online<\/strong>\u2026 In the form of a text or a clickable button, it offers visitors an easy way to move towards clear and precise action<\/strong>.<\/span>\u00a0<\/b><\/span><\/p>\n

The effectiveness of the call to action is based on a simple psychological mechanism: the mere fact of strongly suggesting to your visitors what they should do is enough to make them want to do it!<\/strong><\/span> Why miss out on this opportunity?!<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1593120077057{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1593182454047{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #e14940 !important;}”][vc_row_inner css=”.vc_custom_1593119937729{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}”][vc_column_inner css=”.vc_custom_1593119996185{margin-top: 0px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;}”][vc_custom_heading text=”5 tips to build an effective call to action (CTA):” font_container=”tag:h2|font_size:26px|text_align:center|color:%23ffffff|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space][vc_column_text css=”.vc_custom_1593727013152{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”]\u00a01.Encourage one clear and precise action to be taken for each CTA.<\/span><\/p>\n

2. Use an action verb.<\/span><\/p>\n

3. Indicate the action that will be taken when they click.<\/span><\/p>\n

4. Use a colour that stands out from the rest of your content.<\/span><\/p>\n

5. Know who exactly your CTA is for.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”Increase your conversion rate with the call to action button” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary”][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]If your potential buyers for new \/ used vehicles or services can’t easily access the information they want, they are likely to leave your site and go to your competitor.<\/span><\/p>\n

Internet users appreciate simple and easy navigation. They don’t like to search! Telling them what to do in a call to action is like being by their side to guide and advise, even from a distance.\u00a0\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_single_image image=”23258″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”Efficiency at each location” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary”][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]Calls to action do not have the same effectiveness depending on their location on your web page or newsletter. While the conversion rate of a CTA is lower when place in the sidebar or at the end of a blog post, you can expect an 8% increase in conversion rates when it appears in a pop-up and up to 25% on a welcome form.<\/strong><\/span>1<\/span><\/p>\n

By placing calls to action in strategic places on your website, you will see your bounce rate decrease, and your conversions increase! This simple and essential tool allows your website to be dynamic and engages the visitor with a single click.<\/strong><\/span><\/b>[\/vc_column_text][vc_empty_space][vc_single_image image=”23260″ img_size=”full”][vc_empty_space][vc_column_text]On your dealership site, calls to action can be slipped in everywhere: on your home page, VDP, contact page, online vehicle purchase<\/a><\/span><\/strong> … just place them harmoniously and sparingly to encourage your visitors to materialize their desires to buy, to make an appointment and many other actions.
\n<\/span><\/span>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner css=”.vc_custom_1542653500497{margin-top: 20px !important;}”][vc_custom_heading text=”Take advantage of 360.Agency teams\u2019 expertise today and implement all the conversion tips within your digital communication.” font_container=”tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_btn title=”I want web pages and newsletters that convert!” style=”classic” shape=”square” color=”juicy-pink” align=”center” link=”url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|||” el_class=”button_primary”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner][vc_column_inner css=”.vc_custom_1542653500497{margin-top: 20px !important;}”][vc_custom_heading text=”Take advantage of 360.Agency teams\u2019 expertise today and implement all the conversion tips within your digital communication.” font_container=”tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_btn title=”I want web pages and newsletters that convert!” style=”classic” shape=”square” color=”juicy-pink” align=”center” link=”url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20Us||” el_class=”button_primary”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”80px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Your website provides potential customers with important information about your dealership’s products and services. Texts with optimized SEO and online advertising attract quality traffic. Your goal: to convert these visitors into buyers. How to encourage your visitors to take the next step? Discover the role of the call to action![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”What is … <\/p>\n

Continue reading “Increase your conversion rate with the call to action!”<\/span><\/a><\/p>\n

<\/p>\n","protected":false},"author":26,"featured_media":23287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238],"tags":[278],"class_list":["post-23261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-expertise-en"],"yoast_head":"\n360.Agency • Increase your conversion rate with the call to action!<\/title>\n<meta name=\"description\" content=\"What tool can encourage your website visitors to take the next step? 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