{"id":22875,"date":"2020-05-14T10:13:35","date_gmt":"2020-05-14T10:13:35","guid":{"rendered":"https:\/\/360.agency\/blog\/le-printemps-est-arrive-pour-les-concessionnaires-quebecois\/"},"modified":"2020-05-20T14:14:42","modified_gmt":"2020-05-20T14:14:42","slug":"spring-is-here-for-canadian-dealerships","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/spring-is-here-for-canadian-dealerships\/","title":{"rendered":"Spring Is Here for Canadian Dealerships"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-family: Roboto;\">It is true that, as a society, we are not yet at the end of our challenges with this crisis that is affecting the whole planet. Governments are trying to put in place plans to allow economies to recover and citizens to live a semblance of normal life. It is unknown what will happen in the coming months and we will all have to learn to live with this new normal, at least for the next year.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">For car dealers, it seems that the worst is behind them and that consumers are at the ready once again.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">Purchasing a car is different to buying other consumer goods. This purchase may be postponed or plans may change, but sooner or later the consumer will have to make a decision. They either invest more in maintenance, get a less expensive model, or simply postpone the purchase by a few months. But, we can be sure of one thing: last week, consumers were in decision mode. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Traffic in Brief&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1589470003910{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_custom_heading text=&#8221;Canada&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1589399839057{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Over the past week, Canadian traffic has recovered and remains above 100% relative to our reference period:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">The last 3 days show growth with traffic above 103%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">The conversion is at 110% with a high of 117% last Sunday (May 10th).\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">\u00a0<\/span><span style=\"font-weight: 400; font-family: Roboto;\">It can now be said, without a doubt, that Canadians are in vehicle buying mode.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22807&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22809&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=&#8221;Quebec&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1589470057380{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_single_image image=&#8221;22890&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">In Quebec, despite statistics for paid traffic remaining low (86% of traffic and 65% of investments), overall traffic is on the rise.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Altogether, it climbed from less than 90% two weeks ago to 105% for the last 7-day period.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Lead conversions\u00a0 jumped to 115% peaking at 122% last Sunday.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">\u00a0<\/span><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">If Quebec dealers suffered the most in April, they must ensure that they put the processes and tools in place to capitalize on this recovery, which seems to be coming sooner than anticipated. All this, with the dealers of Greater Montreal still not having the green light for the reopening of th<\/span><span style=\"font-weight: 400;\">eir showrooms.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22831&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22833&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=&#8221;Ontario&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1589400091413{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_single_image image=&#8221;22886&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Although showrooms in Ontario dealers have been reopened for more than a week, it appears that the strict measures that are in place, such as mandatory appointments to visit showrooms are slowing the recovery a little.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Visits to our dealership websites are on the rise and are hovering around 100% in the last week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Sometimes at 96% and the next day at 102% consumers are still present with a conversion rate of 108% compared to our reference period. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">The rebound is not as spectacular as in Quebec, but it is still good news.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22837&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22911&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=&#8221;Western Canada&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1589470139251{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_single_image image=&#8221;22888&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Western Canada, on the other hand, is recovering a little less strongly.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Traffic is closer to 95% for the last 7 days.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">We are seeing the same trend as elsewhere in the country with a conversion to opportunities at around 102%.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22843&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22841&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_custom_heading text=&#8221;Maritime Provinces&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1589470168757{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_single_image image=&#8221;22884&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Spring fever seems to have hit the Maritimes.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">The average traffic for the last 7 days is 110% compared to the beginning of March.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Conversion is at 115%, peaking at 130% Tuesday, May 12th. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">The eastern provinces appear to have been less affected by the crisis than the rest of the country over the past two months and this trend continues.<br \/>\n<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22839&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;22829&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Digital Advertising Still Offers Opportunities&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1589470411075{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Investment in digital advertising is picking up, but much less rapidly than traffic in general. In May, our customers&#8217; advertising budgets are at 65% of what we should be seeing right now.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">Cost-per-click remains consistently below $1 providing opportunities for dealers who remain present.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">The return on the dollar invested is about 35% higher than normal, when taking into account the additional traffic generated by the low CPC and the increase in the conversion rate in general.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">In addition, <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/blog\/impact-of-content-strategies-on-organic-traffic-during-covid-19-case-study\/\">a study on the impact of SEO offensives in times of crisis published last week <\/a><\/span>shows that the dealers who continue to publish SEO content have almost 8% more organic traffic since the start of the crisis.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">The watchword for the industry should be: be strategic with your advertising investments, and take advantage of opportunities.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Online Chat: A Powerful Tool&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1589470546458{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">One of the biggest surprises of the past few weeks is the effectiveness of chatting on retail sites.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">The average conversion of all our dealers using <\/span><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/chat-360-our-own-managed-and-connected-instant-messaging-system\/\"><span style=\"font-weight: 400;\"><span style=\"color: #e14940;\">CHAT<\/span> <span style=\"color: #e14940;\">360<\/span><\/span><\/a><span style=\"font-weight: 400;\"> in April was 56% in total (<\/span><i><span style=\"font-weight: 400;\">calculated based on the number of conversations engaged that turned into new vehicle sales opportunities, opportunities, or service requests<\/span><\/i><span style=\"font-weight: 400;\">).\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: Roboto;\">60% of these were for an application on a new or used vehicle.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: Roboto;\">\u00a0<\/span><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Given the remarkable effectiveness of this tool during this difficult time, I am pleased to announce that we are offering <\/span><b>25% off our entire CHAT 360 service from June 1st to the end of 2020<\/b><span style=\"font-weight: 400;\"> for dealers who already use it and those who wish to benefit from it.<\/span><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">This is one of the ways we can help our dealer clients make the most of the reopening.\u00a0<\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;22882&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/chat-360-our-own-managed-and-connected-instant-messaging-system\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The Industry Is Changing&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1589470728764{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">In conclusion, although everyone reacts differently to our new reality, one thing remains: those who will benefit the most from the recovery are those who put the processes and tools in place now to engage their customers.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Today&#8217;s traffic will inevitably turn into tomorrow&#8217;s sales, so don&#8217;t miss out on these opportunities. The world has not collapsed. Rather, our reality has changed and we must adapt to it.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space][vc_column_text]<span style=\"font-family: Roboto;\">Louis-Yves Cloutier<br \/>\n<\/span><span style=\"font-family: Roboto;\">CEO and President<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/contactus\/\"><span style=\"font-family: Roboto;\"><u>Contact us for more information<\/u><\/span><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]It is true that, as a society, we are not yet at the end of our challenges with this crisis that is affecting the whole planet. Governments are trying to put in place plans to allow economies to recover and citizens to live a semblance of normal life. It is unknown what &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/spring-is-here-for-canadian-dealerships\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Spring Is Here for Canadian Dealerships&#8221;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":22862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238],"tags":[452],"class_list":["post-22875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-covid-19-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Spring Is Here for Canadian Dealerships<\/title>\n<meta name=\"description\" content=\"After two months of difficult social distancing measures for Canadian car dealers, consumers seem to be back again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/spring-is-here-for-canadian-dealerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; 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