{"id":22752,"date":"2020-06-11T12:34:08","date_gmt":"2020-06-11T12:34:08","guid":{"rendered":"https:\/\/360.agency\/?p=22752"},"modified":"2020-06-11T21:50:02","modified_gmt":"2020-06-11T21:50:02","slug":"4-key-factors-that-influence-your-web-visitors-purchasing-decisions","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/4-key-factors-that-influence-your-web-visitors-purchasing-decisions\/","title":{"rendered":"4 Key Factors that Influence Your Web Visitors\u2019 Purchasing Decisions"},"content":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][vc_column_text]Purchasing behaviour is changing and many consumers are now going online to make everyday purchases. Previously, many people had never considered buying a vehicle online, but an increasing number of potential buyers are visiting<\/span> virtual showrooms<\/span><\/a><\/span> and taking the plunge. Having a site that meets buyers’ expectations has become essential for your business. But what exactly do customers expect? What are the 4 key factors that influence online purchasing decisions? Read on to find out.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1586440874424{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Key Factor #1: Customers Want to Be Able to Trust You” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”title_primary” css=”.vc_custom_1589236672169{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space][vc_column_text]<\/p>\n

Be Transparent<\/span><\/h3>\n

If the price of your vehicles varies depending on the media used (online ads, radio promos, manufacturer’s discount, non-dynamic price display, dealership discounts, etc.) your customers’ trust in you diminishes. However, without suitable technology, it is not always easy to <\/span>display a price synchronized with various online and dealership promotions<\/b>. Transparency is an important factor for visitors to your website. Using<\/span> tools connected to your new vehicle inventory and OEM rebates<\/span><\/a><\/span> allows you to <\/span>display updated prices in real time and maintain your potential buyers’ trust online<\/b>.<\/span>[\/vc_column_text][vc_single_image image=”17262″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/manufacturer-promotions-and-programs-management\/”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row gap=”10″ content_placement=”middle”][vc_column width=”1\/2″][vc_column_text]Likewise, your visitors will appreciate that your online used car <\/span>trade-in value estimator<\/span><\/a><\/span> is connected to the Canadian Black Book. Although trade-in value is validated at dealerships during the purchasing process, this evaluation needs to be as accurate as possible, since it often influences the buyer’s purchasing budget for their new vehicle.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”22761″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/online-trade-in-estimator\/”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row gap=”10″ content_placement=”middle”][vc_column width=”1\/2″][vc_single_image image=”22747″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/testimonial-collection\/”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Share Customer Reviews<\/span><\/h3>\n

Customer reviews and recommendations on social media is the 21<\/span>st<\/span> century version of word of mouth. Today, <\/span>customer reviews<\/span><\/a><\/span>, along with posting photographs on social media at the time of the sale, demonstrates that your business runs smoothly, which is reassuring from the consumer’s point of view. Remember that your customers are your best publicity!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1586440874424{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Key Factor #2: Customers Need Details and Realism” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”title_primary” css=”.vc_custom_1589236957880{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space][vc_column_text]In addition to a fair price, the look and style of a vehicle are two very important factors in the decision to buy. Online purchasing requires providing customers with highly sought after options that potential buyers appreciate.<\/span><\/p>\n

Your website should serve as a real online showroom for your dealership, including:<\/b>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1589240756167{padding-left: 20px !important;}”]<\/p>\n