{"id":22693,"date":"2020-05-07T17:01:30","date_gmt":"2020-05-07T17:01:30","guid":{"rendered":"https:\/\/360.agency\/?p=22693"},"modified":"2020-05-07T19:47:08","modified_gmt":"2020-05-07T19:47:08","slug":"covid-19-are-auto-buyers-turning-to-new-technologies","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/covid-19-are-auto-buyers-turning-to-new-technologies\/","title":{"rendered":"COVID-19: Are auto buyers turning to new technologies?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">How are car buyers reacting to the COVID-19 crisis? Are they really turning to technology to make purchases? Read on to find out about some very encouraging statistics.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Purchase Intentions Remain Steady&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">There is some good news for dealers! <\/span><b>The majority (52%) of potential Canadian auto buyers <\/b><span style=\"font-weight: 400;\">who planned to buy a new car prior to COVID-19<\/span> <span style=\"font-weight: 400;\">still intend to do so within their original timeline.\u00a0<\/span><\/p>\n<p><b>Potential new buyers have entered the market <\/b><span style=\"font-weight: 400;\">as their situation has changed, while others have decided to purchase earlier than before COVID-19. Some are avoiding public transport to get to work, or going to the grocery store less often &#8230; there are still many reasons to buy a vehicle during the pandemic. What is certain is that people now have much more time to <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/blog\/covid-19-ne-faites-pas-lerreur-darreter-vos-campagnes-adwords\/\"><span style=\"font-weight: 400;\">research vehicles online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;22682&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Online Sales: The Ultimate Conversion Tool During COVID-19&#8243; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Today, <\/span><b>almost three quarters of Canadian prospects are ready to buy a vehicle online<\/b><span style=\"font-weight: 400;\"> without going to a dealership. This number has climbed significantly over the past few weeks! What used to be a service appreciated by connected consumers has now become indispensable. Thanks to an online sales tool like <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/vente-de-vehicules-en-ligne\/\"><span style=\"font-weight: 400;\">SHOWROOM-V2<\/span><\/a><\/span><span style=\"font-weight: 400;\">, customers can fully configure their new vehicle, choose their preferred payment methods and complete all the steps that would normally occur at the dealership.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">COVID-19 has pushed people out of their habits to adopt a new way to buy cars. The majority of the population is no longer afraid to buy a car online.<\/span>[\/vc_column_text][vc_single_image image=&#8221;22684&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The 3 Most Popular Alternatives&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">As a result of social distancing, Canadians are exploring more alternatives to buying cars at dealerships. Here are the top three methods that buyers have adopted.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>#1: An at-home test drive<\/b> <span style=\"font-weight: 400;\">is the solution most often requested by car buyers right now. Test drives remain difficult to implement in the context of COVID-19. However, this will certainly be introduced in the future, given its growing popularity.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>#2: <\/b><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/vente-de-vehicules-en-ligne\/\"><b>Online shopping tools <\/b><\/a><\/span><span style=\"font-weight: 400;\">on dealership websites is the second most used alternative. Much easier to set up than test drives, and potentially lucrative enough to keep your dealership<\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/blog\/selling-cars-online-during-covid-19-is-possible\/\"><span style=\"font-weight: 400;\"> up and running<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>#3: <\/b><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/pix360\/\"><b>Digital showrooms <\/b><\/a><\/span><span style=\"font-weight: 400;\">were undoubtedly already very popular with buyers. They are of even more interest now that <\/span><b>buyers can\u2019t view the vehicles at dealerships<\/b><span style=\"font-weight: 400;\">. It has never been more crucial to offer customers a <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-pour-concessionnaires-automobiles\/solutions-automobiles-web-mobile\/pix360\/\"><span style=\"font-weight: 400;\">portfolio of premium quality photos<\/span><\/a><\/span><span style=\"font-weight: 400;\">, detailing all aspects of their future vehicle and even 360\u00b0 virtual tours. Your online buyers need to be supported in their decision-making.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&#8221;22688&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The Recovery Is Coming&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">After a significant decrease in the number of Google searches in the entire automotive category in mid-March, we are now seeing a significant upturn in all searches in this category. At the moment, the queries only show a decrease of 8.2% compared to last year, which is good news, compared to a decrease of more than 20%, just a few weeks ago. It seems that very few consumers have postponed their purchases. In fact, they are taking advantage of confinement to get ready to buy their new car.<\/span><\/p>\n<p><b>Consumers understand that new technologies are the best options <\/b><span style=\"font-weight: 400;\">while social distancing measures are in place. Whether or not they are used to buying online, few had considered buying a vehicle online before the COVID-19 crisis, yet today it no longer seems to be an obstacle.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Human beings are resilient and adaptable. If these statistics prove one thing, it\u2019s <\/span><b>that people will always need to get around <\/b><span style=\"font-weight: 400;\">and they will always find a way to<\/span><b> buy vehicles.<\/b><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Consult our experts&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20us||&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">* Valid data provided by Global Auto Pulse and Google Canada Auto Retail Team, April 2020.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Human beings are resilient and adaptable. If these statistics prove one thing, it\u2019s <\/span><b>that people will always need to get around <\/b><span style=\"font-weight: 400;\">and they will always find a way to<\/span><b> buy vehicles.<\/b><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Consulter nos experts&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20us||&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">* Valid data provided by Global Auto Pulse and Google Canada Auto Retail Team, April 2020.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;80px&#8221;][vc_column_text]More data and pieces of advice on COVID-19:<\/p>\n<ul>\n<li><span style=\"font-family: Roboto; font-size: 12pt;\"><a href=\"https:\/\/360.agency\/en\/blog\/impact-of-content-strategies-on-organic-traffic-during-covid-19-case-study\/\" rel=\"bookmark\">Impact of Content Strategies on Organic Traffic During COVID-19 [Case Study]<\/a><\/span><\/li>\n<li><span style=\"font-family: Roboto; font-size: 12pt;\"><a href=\"https:\/\/360.agency\/en\/blog\/covid-19-accelerates-the-automotive-industrys-digital-transformation\/\" rel=\"bookmark\">COVID-19 Accelerates the Automotive Industry\u2019s Digital Transformation<\/a><\/span><\/li>\n<li><span style=\"font-family: Roboto; font-size: 12pt;\"><a href=\"https:\/\/360.agency\/en\/blog\/covid-19-dont-make-the-mistake-of-stopping-your-adwords-campaigns\/\" rel=\"bookmark\">COVID-19: Don\u2019t Make the Mistake of Stopping Your Google ads Campaigns!<\/a><\/span><\/li>\n<li><span style=\"font-family: Roboto; font-size: 12pt;\"><a href=\"https:\/\/360.agency\/en\/blog\/thursday-april-16th-a-good-week-for-car-dealers\/\" rel=\"bookmark\">Thursday, April 16th: A Good Week for Car Dealers<\/a><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]How are car buyers reacting to the COVID-19 crisis? Are they really turning to technology to make purchases? Read on to find out about some very encouraging statistics.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Purchase Intentions Remain Steady&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_row_inner][vc_column_inner][vc_column_text]There is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/covid-19-are-auto-buyers-turning-to-new-technologies\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;COVID-19: Are auto buyers turning to new technologies?&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":22697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238],"tags":[452],"class_list":["post-22693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","tag-covid-19-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 360.Experts COVID-19: Are auto buyers turning to new technologies?<\/title>\n<meta name=\"description\" content=\"How are car buyers reacting to the COVID-19 crisis? 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