{"id":22658,"date":"2020-05-06T13:10:36","date_gmt":"2020-05-06T13:10:36","guid":{"rendered":"https:\/\/360.agency\/blog\/impact-des-strategies-de-contenu-sur-le-trafic-organique-pendant-la-covid-19-etude-de-cas\/"},"modified":"2020-05-08T13:51:29","modified_gmt":"2020-05-08T13:51:29","slug":"impact-of-content-strategies-on-organic-traffic-during-covid-19-case-study","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/impact-of-content-strategies-on-organic-traffic-during-covid-19-case-study\/","title":{"rendered":"Impact of Content Strategies on Organic Traffic During COVID-19 [Case Study]"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;22621&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">A recent study conducted by <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/www.netmedia360.com\/\"><span style=\"font-weight: 400;\">NetMedia 360<\/span><\/a><\/span> highlighted the impact of implementing an SEO and content strategy on dealership organic traffic. <strong>The study observed the changes in organic traffic for dealerships that had either the National Package or the SEO Complete package,<\/strong> two content and SEO packages offered by 360.Agency.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;22621&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">A recent study conducted by <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/www.netmedia360.com\/\"><span style=\"font-weight: 400;\">NetMedia 360<\/span><\/a><\/span> highlighted the impact of implementing an SEO and content strategy on dealership organic traffic. <strong>The study observed the changes in organic traffic for dealerships that had either the National Package or the SEO Complete package,<\/strong> two content and SEO packages offered by 360.Agency.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;15px&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1588715537301{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Very Encouraging Results&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-family: Roboto;\">The study included 50 dealerships with a content package compared with 100 dealerships with no content or SEO package from 360.Agency. The study observed changes in organic traffic over the period where a package was included as well as over the last three and six months.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">As we know, search volume and traffic over the last three months were severely impacted by the <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/blog\/tag\/covid-19\/\"><span style=\"font-weight: 400;\">COVID-19<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span> pandemic while traffic over the last six months was impacted by the Coronavirus as well as the usual seasonal drop in search volume associated with November and December. Still the results were quite significant.<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\">The study showed that overall, <strong>dealerships with an SEO package had 14.62 % more organic traffic<\/strong> over the period where they implemented a content packaged on their website than websites who had no package.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: Roboto;\">Moreover, during the<strong> COVID-19 pandemic, dealerships with an SEO package had 7.55 % more organic traffic<\/strong> than dealerships with no SEO package. Over the last six months, <strong>dealerships with an SEO package had 8.73 % more organic traffic<\/strong> than a dealership with no SEO package.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner css=&#8221;.vc_custom_1588716195125{border-top-width: px !important;border-right-width: px !important;border-bottom-width: px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"font-family: Roboto; font-size: 12pt;\"><b>Change in Organic traffic Results :<\/b><\/span><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<table style=\"width: 100%;\" cellpadding=\"5px\">\n<tbody>\n<tr>\n<td style=\"width: 37.931%;\"><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Content<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">No Content<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">Difference<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.931%;\"><span style=\"font-family: Roboto;\">Overall Content Period<\/span><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">7,28 %<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-7,34 %<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; color: #228252; font-family: Roboto; font-size: 12pt;\">+14,62 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.931%;\"><span style=\"font-family: Roboto;\">First 3 Months of 2020<\/span><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-3,09 %<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-10,64 %<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; color: #228252; font-family: Roboto; font-size: 12pt;\">+7,55 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.931%;\"><span style=\"font-family: Roboto;\">Last 6 Months<\/span><\/td>\n<td style=\"width: 20.1724%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-6,98 %<\/span><\/td>\n<td style=\"width: 20%;\"><span style=\"font-weight: 400; font-family: Roboto; font-size: 12pt;\">-15,71 %<\/span><\/td>\n<td style=\"width: 15%;\"><span style=\"font-weight: 400; color: #228252; font-family: Roboto; font-size: 12pt;\">+8,73 %<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-family: Roboto; font-size: 12pt;\">Read a more detailed overview of the study <span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/www.netmedia360.com\/articles\/a-study-of-the-impact-of-monthly-blog-content-on-dealership-seo\/5777\/\"><strong><u>here<\/u><\/strong><\/a>.<\/span><\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;.vc_custom_1588859983250{padding-right: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10849\" style=\"font-size: 1rem;\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_quote.png\" alt=\"\" width=\"23\" height=\"20\" \/> <em><span style=\"font-family: Roboto;\">The overall increase in organic traffic and the ability for dealerships with a content strategy to weather seasonal and unexpected downturns in search volume is consistent with proven SEO best practices.<\/span> <\/em><span style=\"font-size: 12pt;\"><span style=\"font-family: Roboto;\"><em><strong>The more content you have, the easier it is for search engines to understand and rank your website. Over time, you gain a significant advantage over competitors who do not have this content. <\/strong><\/em><\/span><\/span><img decoding=\"async\" class=\"alignnone size-full wp-image-10847\" style=\"font-size: 1rem;\" src=\"https:\/\/360.agency\/wp-content\/uploads\/2018\/03\/icon_rouge_quote_right.png\" alt=\"\" width=\"23\" height=\"20\" \/> <span style=\"font-family: Roboto; color: #333333;\">Charles Jolicoeur, General Manager of NetMedia 360.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1588715537301{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Significant Differences in Organic Traffic per Region&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">The differences in organic traffic were very significant when broken down and analyzed per city and province as well.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">In Ontario, for example, dealerships with an SEO package <strong>averaged 24.5 % more organic traffic<\/strong> than dealerships with no SEO content. Here\u2019s an overview of other provinces and cities and how their traffic was impacted in the last six months.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 34.8276%;\"><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Content<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">No Content<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Difference<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Ontario<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">8,55 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-15,95 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000; font-family: Roboto;\">+24,5 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\">British Columbia<\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-0,31 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-8,74 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000; font-family: Roboto;\">+8,44 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400; font-family: Roboto;\">Quebec<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-8,43 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400; font-family: Roboto;\">-15,96 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000; font-family: Roboto;\">+7,52 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Prairies<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">-0,87 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-1,16 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+0,29 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Vancouver Area<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">0,69 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-11,27 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+11,96 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Toronto Area<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">9,55 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-15,03 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+24,58 %<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 34.8276%;\"><span style=\"font-weight: 400;\">Montreal Area<\/span><\/td>\n<td style=\"width: 23.7931%;\"><span style=\"font-weight: 400;\">-3,34 %<\/span><\/td>\n<td style=\"width: 23.4483%;\"><span style=\"font-weight: 400;\">-15,10 %<\/span><\/td>\n<td style=\"width: 17.931%;\"><span style=\"font-weight: 400; color: #008000;\">+18,44 %<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto; font-size: 12pt;\">Read a more detailed overview of the study <a href=\"https:\/\/www.netmedia360.com\/articles\/a-study-of-the-effectiveness-of-monthly-blog-content-on-regional-dealership-organic-traffic\/5891\/\"><span style=\"color: #e14940;\"><strong><u>here<\/u><\/strong>.<\/span><\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">The overall decrease in certain regions even with a package is explained by the COVID-19 pandemic and the seasonal drop in search volume in November and December. Still, we can see that dealerships with content weathered the drops with more effective results than dealerships with no content.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280528516{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;In other words, adding a National Package or an SEO Complete package can help improve organic traffic with compounded results over time, while also helping dealerships not feel sudden or seasonal drops in traffic as much as competitors with no SEO strategy.&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Set up your Content and SEO Strategy&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20Us|target:%20_blank|&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1546280523590{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1542653500497{margin-top: 20px !important;}&#8221;][vc_custom_heading text=&#8221;In other words, adding a National Package or an SEO Complete package can help improve organic traffic with compounded results over time while, also helping dealerships not feel sudden or seasonal drops in traffic as much as competitors with no SEO strategy.&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%234a4a4a|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Set up your Content and SEO Strategy&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|title:Contact%20Us|target:%20_blank|&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;22621&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1546272573289{margin-left: 30px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]A recent study conducted by NetMedia 360 highlighted the impact of implementing an SEO and content strategy on dealership organic traffic. The study observed the changes in organic traffic for dealerships that had either the National Package or the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/impact-of-content-strategies-on-organic-traffic-during-covid-19-case-study\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Impact of Content Strategies on Organic Traffic During COVID-19 [Case Study]&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt 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