{"id":22206,"date":"2020-04-06T20:05:53","date_gmt":"2020-04-06T20:05:53","guid":{"rendered":"https:\/\/360.agency\/blog\/9-bonnes-pratiques-a-mettre-en-place-en-concession-pendant-la-crise-de-la-covid-19\/"},"modified":"2020-04-14T15:30:09","modified_gmt":"2020-04-14T15:30:09","slug":"9-best-practices-for-dealerships-during-the-covid-19-crisis","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/9-best-practices-for-dealerships-during-the-covid-19-crisis\/","title":{"rendered":"9 Best Practices for Dealerships During the COVID-19 Crisis"},"content":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][vc_column_text]COVID-19 is now present in our daily lives, forcing people to change how they shop, while businesses are trying to adapt to this new reality. For dealerships, establishing an online presence is more important now than ever. Know that you can count on our support to implement these best practices to be during the COVID-19 crisis.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”1. Stay In Touch With Social Media” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_row_inner][vc_column_inner][vc_column_text]Let your consumers know that <\/span>your dealership is closed, but your business is not! <\/b>Communicate that you are in the process of implementing alternative solutions.<\/span>\u00a0<\/span><\/span><\/p>\n

If you can’t keep in touch on your regular channels, <\/span>use social media<\/b>. Respond quickly because consumers need to be reassured. To do this, compile a guide of the best answers to the most frequently asked questions and quickly inform people in charge of any changes.<\/span><\/span><\/p>\n

\u00a0<\/span>For added peace of mind, our <\/span>social media management <\/span><\/a><\/span>\u00a0is always on hand to support you in your crisis communication.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”22216″ img_size=”600×600″ alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22218″ img_size=”500×500″ alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”2. Be Transparent” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_row_inner][vc_column_inner][vc_column_text]Everyone is facing the same situation and consumers will generally be aware of the challenges of adapting your business to this new reality. Be as transparent as possible about what is going on in the dealership and explain that you are doing what you can to continue to assist them with their needs despite this situation. Your honesty will strengthen their trust and loyalty.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”3. Humanize Your Communication” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_row_inner][vc_column_inner][vc_column_text]In these times of social isolation, the important thing is to<\/span> humanize your digital communication as much as possible<\/b>. Instant messaging tools such as <\/span>CHAT 360<\/span><\/a> <\/span>and <\/span>SMS<\/span> 360<\/span><\/a><\/span> or online conference tools such as <\/span>Zoom<\/span><\/span><\/a> or <\/span>Google Meet<\/span><\/a><\/span> are there to allow you to personalize your communication. And if not, a good old telephone call can do the trick! Don’t underestimate the power of a conversation with your sales advisers, even from a distance.<\/span><\/span>[\/vc_column_text][vc_single_image image=”22201″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1586197189093{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”4. Introduce Digital Alternatives” font_container=”tag:h2|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_row_inner][vc_column_inner][vc_column_text]For each step usually carried out in dealerships, explain to your consumers that they now have a digital alternative available:<\/span><\/p>\n