{"id":21804,"date":"2020-03-20T20:15:23","date_gmt":"2020-03-20T20:15:23","guid":{"rendered":"https:\/\/360.agency\/?p=21804"},"modified":"2020-03-21T16:12:21","modified_gmt":"2020-03-21T16:12:21","slug":"update-for-friday-march-20th-2020-360-agency-will-help-our-dealership-clients","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/update-for-friday-march-20th-2020-360-agency-will-help-our-dealership-clients\/","title":{"rendered":"Update for Friday, March 20th, 2020- 360.Agency will help our dealership clients!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Firstly, we hope that all the families and employees of our dealership customers and partners are doing well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0During a time of crisis like the one we are currently experiencing, we must all do our part. In the past week, we have seen a significant increase in requests from dealers to use our content creation service. They are seeking to adapt their digital platform to the new reality brought about by the COVID-19 crisis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0For new and used vehicle dealers, adjusting their message and image is of paramount importance in responding to consumers who visit their website.<\/span>[\/vc_column_text][vc_empty_space][vc_custom_heading text=&#8221;It is with this in mind that 360.Agency is announcing a new measure to help our customers.<br \/>\nSome dealers do not have editorial or graphic design services.&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1584734038255{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;21814&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/plus-de-leads-plus-engagement\/optimisation-taux-de-conversion\/&#8221;][vc_column_text]<span style=\"font-weight: 400;\">\u00a0From today, and retroactively effective as of March 12th, the starting date of announcements on social distancing measures, dealers will benefit from an allowance of up to <\/span><b>three hours of production, marketing or editorial content at no cost<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To benefit from our help to create<strong> coupons, carousel-type banners, promotions, mass emails or editorial articles linked to your websites,<\/strong> contact your Support Account Manager or Media Director. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All our customers who have already used our services in the past few days or who have a monthly plan for all applicable products * will automatically receive a credit on their next invoice.<\/span>[\/vc_column_text][vc_empty_space][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1584458467906{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;The Evolution of Consumer Behaviour&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1584734704902{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">In another vein, here are the latest updates on the evolution of consumer behaviour on the platforms of websites hosted by SM360:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Ontario<\/strong> is rebounding with <strong>traffic similar<\/strong> to the week before the crisis.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0<strong>Quebec<\/strong> remains stable with a <strong>drop of around 15%<\/strong> drop compared to last week.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">As expected, <strong>Western Canada<\/strong> is joining the rest of the country with a <strong>15% drop in traffic<\/strong> in the past two days (Wednesday, March 18th and Thursday, March 19th).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Online research is picking up according to Google:&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1584734801093{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The cost per click for customers using our ad placement services is approaching levels that resemble the week before social distancing measures.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">According to Google Trends, the search level for terms related to the automotive industry in Canada is similar to the usual seasonal levels. You can consult the statistics concerning Google searches for specific vehicles and see their graphical representation clicking on the link: <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/trends.google.com\/trends\/explore?cat=47&amp;date=2018-01-01%202020-03-18&amp;geo=CA&amp;q=%2Fm%2F046fv7,%2Fm%2F040m7b,%2Fm%2F0flgl2,%2Fm%2F0266vgv,%2Fm%2F0584_h\">https:\/\/trends.google.com\/trends<\/a><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Also available for YouTube<\/span><span style=\"font-weight: 400;\">:<\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/trends.google.com\/trends\/explore?cat=47&amp;date=2018-01-01%202020-03-18&amp;geo=CA&amp;gprop=youtube&amp;q=%2Fm%2F046fv7,%2Fm%2F040m7b,%2Fm%2F0flgl2,%2Fm%2F0266vgv,%2Fm%2F0584_h\"> https:\/\/trends.google.com\/trends<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;21816&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/selling-vehicles-online\/&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The demand for the installation of our online sales solutions (<a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/selling-vehicles-online\/\">SHOWROOM 360-V2<\/a>) is increasing. Retailers are looking to increase their options to engage consumers who continue to shop on their websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are starting to adapt to their new reality and dealers are following with equally creative approaches. We all want this world crisis to dissipate as quickly as possible. However, it will leave its mark and change not only the vehicle purchasing behaviour for consumers, but also that of retailers in terms of their marketing strategy. <\/span><\/p>\n<p><b>We are at the dawn of a real revolution in online vehicle sales.<\/b><\/p>\n<p><span style=\"font-size: 10pt;\"><em><span style=\"font-weight: 400;\">*<\/span><\/em><\/span><em><span style=\"font-weight: 400; font-size: 10pt;\">Applicable products: coupons, carousel promo, special offers, articles and emails.<\/span><\/em>[\/vc_column_text][vc_column_text]<span style=\"font-family: Roboto;\">Sincerely,<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Roboto;\">Louis-Yves Cloutier<br \/>\n<\/span><span style=\"font-family: Roboto;\">CEO &amp; President<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/fr\/contactez-nous\/\"><span style=\"font-family: Roboto;\"><u>Contactez-nous pour toute information compl\u00e9mentaire<\/u><\/span><\/a><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Firstly, we hope that all the families and employees of our dealership customers and partners are doing well. \u00a0During a time of crisis like the one we are currently experiencing, we must all do our part. In the past week, we have seen a significant increase in requests from dealers to use &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/update-for-friday-march-20th-2020-360-agency-will-help-our-dealership-clients\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Update for Friday, March 20th, 2020- 360.Agency will help our dealership clients!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":21819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,1],"tags":[452],"class_list":["post-21804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-uncategorized","tag-covid-19-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; Update for Friday, March 20th, 2020- 360.Agency will help our dealership clients!<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/update-for-friday-march-20th-2020-360-agency-will-help-our-dealership-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency &#8226; 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