{"id":21287,"date":"2020-02-20T18:30:23","date_gmt":"2020-02-20T18:30:23","guid":{"rendered":"https:\/\/360.agency\/blog\/louis-yves-cloutier-au-automotive-news-canada-congress\/"},"modified":"2020-02-25T14:12:36","modified_gmt":"2020-02-25T14:12:36","slug":"louis-yves-cloutier-at-automotive-news-canada-congress","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-at-automotive-news-canada-congress\/","title":{"rendered":"Louis-Yves Cloutier at Automotive News Canada Congress"},"content":{"rendered":"

[vc_row equal_height=”yes”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”30px”][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”21320″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1546272542257{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]360.Agency\u2019s CEO, Louis-Yves Cloutier was a selected panelist and speaker at the Automotive News Canada Congress on Thursday, February 13th, 2020 in Toronto.<\/span><\/p>\n

In his speech, he highlighted the importance of online sales for today\u2019s consumer, and ways for dealers and industry professionals to bring their sales online.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”30px”][vc_row_inner][vc_column_inner][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1546272542257{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]360.Agency\u2019s CEO, Louis-Yves Cloutier was a selected panelist and speaker at the Automotive News Canada Congress on Thursday, February 13th, 2020 in Toronto. In his speech, he highlighted the importance of online sales for today\u2019s consumer, and ways for dealers and industry professionals to bring their sales online.<\/span>[\/vc_column_text][vc_single_image image=”21320″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”From Observation to Action” font_container=”tag:div|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”30px”][vc_row_inner equal_height=”yes” gap=”5″][vc_column_inner width=”2\/3″][vc_column_text]The time is not for questioning, but for integrating and adapting. It is no longer a question of whether people will be ready to buy their vehicle online<\/span>:<\/a> many consumers have already taken the plunge! More than 40% of car buyers will be millennials this year. This population in their early thirties is already used to shopping online for everything, from shoes to groceries.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”21254″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/360.agency\/fr\/solutions-pour-concessionnaires-automobiles\/solution-crm\/crm-gestion-dopportunites\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]It is a natural progression to apply this consumption trend to the automotive field, explained Louis-Yves Cloutier. However, there is one subtle distinction: even if many consumers start their research online, they still finalize 95% of their purchases at the dealership. The real challenge for dealers lies in offering a seamless transition between online and offline that is transparent for the consumer and inspires confidence \u2014 too many dealers still lack \u00a0integrated systems<\/span><\/a> today.<\/span><\/p>\n

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“Consumers today have choice,\u00a0<\/i><\/span>and choice stands for revolution.” <\/i>L-Y. Cloutier<\/i><\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n

[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_gallery interval=”3″ images=”21257,21303,21297,21299,21301″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

>>> Discover DESKING 360<\/span><\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=”A Panel of Experts” font_container=”tag:div|font_size:24px|text_align:left|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]Nearly 400 industry professionals were present in Toronto. After several inspiring speeches, all gathered around the panel of retail experts including our CEO, to discuss topics such as:<\/span><\/p>\n