{"id":19553,"date":"2019-11-12T16:37:59","date_gmt":"2019-11-12T16:37:59","guid":{"rendered":"https:\/\/360.agency\/blog\/nos-experts-ont-participe-aux-google-think-dealer-2019\/"},"modified":"2019-11-13T16:05:36","modified_gmt":"2019-11-13T16:05:36","slug":"our-experts-share-their-insights-at-google-think-dealer-2019","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/our-experts-share-their-insights-at-google-think-dealer-2019\/","title":{"rendered":"Our Experts Share Their Insights at  Google Think Dealer 2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1573576598485{margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">With the development of new digital technologies, vehicle research and buying habits continue to evolve. It is important for dealers to keep abreast of these new consumption habits to ensure their own growth. This is what Google offers with its specialized events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">June&#8217;s Google Think Auto in Toronto, or the Google Think Dealer 2019 roadshow, running since September, are aimed at better informing Canadian dealers about the best practices to implement for their online presence.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_separator el_width=&#8221;90&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;19506&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1573576536092{margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">This event covers 100% Canadian topics and analyzes data tailored to different provincial automotive markets:\u00a0<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;text_list&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Market evolution<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Change in consumer habits<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Millennial vs. baby boomer behavior<\/span><\/li>\n<li><span style=\"font-weight: 400;\">New marketing insights<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Partner-agency panels<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Online sales &#8230;<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1573576536092{margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">As Google Partners, 360.Agency&#8217;s experts were invited to join the Google Think Dealer 2019 panel of experts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They answered burning questions from dealers in attendance, shared their insights on the market\u2019s evolution and dished out many wise words of advice.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;19541&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1573572836057{background-color: #f6f6f6 !important;}&#8221;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Key facts:&#8221; font_container=&#8221;tag:h3|font_size:25px|text_align:center|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1573587433838{margin-top: 0px !important;padding-top: 0px !important;padding-right: 20px !important;padding-left: 20px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text el_class=&#8221;text_list&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Millennials are twice as likely to be influenced by dealer ratings and digital experience than baby boomers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SUVs and CUVs are the fastest growing segments.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Life events are key purchase triggers: marriage, kids, promotions&#8230;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">78% of buyers find information on the internet versus 67% through dealerships.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube influences almost 1 in 2 customers to take action at a dealership\u00a0 (test drive, visit, contact &#8230;)<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>43% of buyers say they are likely or very likely to consider purchasing a vehicle online.<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1573572355489{margin-right: 40px !important;margin-left: 40px !important;}&#8221;][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1573576819794{margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Do as the attendees did at the Google Think Dealer 2019 and get the best advice from our Canadian digital automotive specialists !&#8221; font_container=&#8221;tag:h4|font_size:25px|text_align:center|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1573587443628{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_btn title=&#8221;Contact our experts now&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|||&#8221; el_class=&#8221;button_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1573576598485{margin-bottom: 20px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]With the development of new digital technologies, vehicle research and buying habits continue to evolve. It is important for dealers to keep abreast of these new consumption habits to ensure their own growth. This is what Google offers with its specialized events. June&#8217;s Google Think &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/our-experts-share-their-insights-at-google-think-dealer-2019\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Our Experts Share Their Insights at  Google Think Dealer 2019&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":19556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238,240],"tags":[292,278],"class_list":["post-19553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-partners","tag-event","tag-expertise-en"],"yoast_head":"<!-- This site is optimized with the 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