{"id":18156,"date":"2019-08-07T20:22:52","date_gmt":"2019-08-07T20:22:52","guid":{"rendered":"https:\/\/360.agency\/blog\/360-experts-reciblage-publicitaire-remarketing-transforment-vos-visiteurs-en-acheteurs\/"},"modified":"2019-09-06T14:52:31","modified_gmt":"2019-09-06T14:52:31","slug":"360-experts-how-retargeting-and-remarketing-strategies-turn-your-visitors-into-buyers","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/360-experts-how-retargeting-and-remarketing-strategies-turn-your-visitors-into-buyers\/","title":{"rendered":"360.Experts \u2013 How Retargeting &#038; Remarketing Strategies Turn Your Visitors into Buyers"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_row_inner gap=&#8221;15&#8243;][vc_column_inner][vc_custom_heading text=&#8221;The Internet is a very competitive world where customers are difficult to seduce.&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:center|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1565288444129{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565278625032{margin-top: 15px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;If you want to convert as many visitors as possible into buyers, it is important to stay visible to bring your potential customers back to your website and outpace the competition.&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:left|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1565360801157{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_separator][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1565279067063{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;border-left-color: #e14940 !important;border-left-style: solid !important;border-right-color: #e14940 !important;border-right-style: solid !important;border-top-color: #e14940 !important;border-top-style: solid !important;border-bottom-color: #e14940 !important;border-bottom-style: solid !important;}&#8221;][vc_custom_heading text=&#8221;Only&#8221; font_container=&#8221;tag:div|font_size:14px|text_align:center|line_height:18px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_custom_heading text=&#8221;1.5%&#8221; font_container=&#8221;tag:div|font_size:60px|text_align:center|color:%23e14940|line_height:65px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221; css=&#8221;.vc_custom_1565289925055{margin-top: 8px !important;margin-bottom: 8px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;of the visitors going to a car dealership\u2019s website for the first time will complete their purchase&#8221; font_container=&#8221;tag:div|font_size:14px|text_align:center|line_height:18px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><b>On average, only 1.5% of the visitors going to a car dealership\u2019s website for the first time will complete their purchase<\/b><b>1<\/b><span style=\"font-weight: 400;\">. For the remaining 98.5%, they will need a little more time to reflect before making their <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/selling-vehicles-online\/\"><span style=\"font-weight: 400;\">purchase online<\/span><\/a><\/span><span style=\"font-weight: 400;\"> or at your dealership. It is therefore essential to remain visible during this period, until the transaction is complete. This is precisely what <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/compagnies\/fidelitix-programmatic-digital-advertising\/\"><span style=\"font-weight: 400;\">retargeting<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/\"><span style=\"font-weight: 400;\">remarketing<\/span><\/a><\/span><span style=\"font-weight: 400;\"> strategies are for.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Imagine for a moment that a potential customer enters your dealership, asks a lot of information about a vehicle, then leaves without making a purchase. You can feel that the sale is going to happen soon! If only one of your salespeople could follow him\/her with a constant reminder that your dealership has what he\/she wants until they finally purchase the vehicle, would you take your chance?<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Although it does sound a little bit crazy and impossible to realize in real life, this is what <\/span><b>retargeting <\/b><span style=\"font-weight: 400;\">and<\/span><b> remarketing<\/b><span style=\"font-weight: 400;\"> techniques can accomplish for you in the digital world!<\/span><\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Contact us to set up your personalized advertising strategy.&#8221; font_container=&#8221;tag:div|text_align:left&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;link_primary&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fdigital-advertising-car-dealerships%2Fgetstarted%2F|||&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_single_image image=&#8221;18086&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;18086&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<span style=\"font-weight: 400; font-family: Roboto;\">Imagine for a moment that a potential customer enters your dealership, asks a lot of information about a vehicle, then leaves without making a purchase. You can feel that the sale is going to happen soon! If only one of your salespeople could follow him\/her with a constant reminder that your dealership has what he\/she wants until they finally purchase the vehicle, would you take your chance?<\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Although it does sound a little bit crazy and impossible to realize in real life, this is what <\/span><b>retargeting <\/b><span style=\"font-weight: 400;\">and<\/span><b> remarketing<\/b><span style=\"font-weight: 400;\"> techniques can accomplish for you in the digital world!<\/span><\/span>[\/vc_column_text][vc_custom_heading text=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/digital-advertising-car-dealerships\/getstarted\/&#8221; font_container=&#8221;tag:div|text_align:left&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;link_primary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565279235475{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What Is the Difference Between<br \/>\nRemarketing and Retargeting?&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:center|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1565288816160{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565279235475{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;What Is the Difference Between Remarketing and Retargeting?&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:center|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1565288822083{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Even if the words \u201cretargeting\u201d and \u201cremarketing\u201d are often used interchangeably &#8211; and they both have the same goal of reaching and converting visitors who have already visited your website &#8211; <\/span><b>the difference comes from the kind of strategy implemented.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Remarketing in the Automotive Industry&#8221; font_container=&#8221;tag:h3|font_size:22px|text_align:left|color:%23e14940|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1565288854413{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">A strategy of remarketing consists of <\/span><b>collecting your website visitors\u2019 email addresses.<\/b><span style=\"font-weight: 400;\"> How? The latter usually give this information in exchange for content that they find relevant to their situation like creating their online account, filling up a contact form, registering to your newsletter, being rewarded with a coupon for their next visit to the service department of your dealership or any other motivating content. You can then <\/span><a href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/\"><b><span style=\"color: #e14940;\">automate the sending of personalized emails<\/span> <\/b><\/a><b>according to the buying cycle of your visitors<\/b><span style=\"font-weight: 400;\"> to encourage them to return to your website and complete their transaction or to go to your dealership.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;18122&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;18122&#8243; img_size=&#8221;full&#8221;][vc_custom_heading text=&#8221;Remarketing in the Automotive Industry&#8221; font_container=&#8221;tag:h3|font_size:22px|text_align:left|color:%23e14940|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1565288860361{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">A strategy of remarketing consists of <\/span><b>collecting your website visitors\u2019 email addresses.<\/b><span style=\"font-weight: 400;\"> How? The latter usually give this information in exchange for content that they find relevant to their situation like creating their online account, filling up a contact form, registering to your newsletter, being rewarded with a coupon for their next visit to the service department of your dealership or any other motivating content. You can then <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/\"><b>automate the sending of personalized emails <\/b><\/a><\/span><b>according to the buying cycle of your visitors<\/b><span style=\"font-weight: 400;\"> to encourage them to return to your website and complete their transaction or to go to your dealership.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1565283881643{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18098&#8243; img_size=&#8221;137&#215;160&#8243; alignment=&#8221;right&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading text=&#8221;Thing consumer behavior.<br \/>\nThink automated marketing campaigns.&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_custom_heading text=&#8221;Effectively manage your marketing campaigns by targeting your customers according to your choice of criteria.&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:left|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Discover CAMPAIGN 360&#8243; font_container=&#8221;tag:div|text_align:left&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;link_primary&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fcustomer-relationship-management%2Fautomated-marketing%2F|||&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1565283888844{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-12&#8243;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner][vc_single_image image=&#8221;18098&#8243; img_size=&#8221;82&#215;96&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1565289081848{margin-bottom: 25px !important;padding-bottom: 0px !important;}&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/customer-relationship-management\/automated-marketing\/&#8221;][vc_custom_heading text=&#8221;Thing consumer behavior.<br \/>\nThink automated marketing campaigns.&#8221; font_container=&#8221;tag:h2|font_size:22px|text_align:center|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1565289000571{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Effectively manage your marketing campaigns by targeting your customers according to your choice of criteria.&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:center|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Discover CAMPAIGN 360&#8243; font_container=&#8221;tag:div|text_align:center&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;link_primary&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fcustomer-relationship-management%2Fautomated-marketing%2F|||&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm&#8221;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;18125&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Retargeting for Car Dealers&#8221; font_container=&#8221;tag:h3|font_size:22px|text_align:left|color:%23e14940|line_height:26px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1565289172919{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">The retargeting uses a different approach. <\/span><b>This strategy continues to promote your products and services to visitors who left your website. This is a second chance to convert.<\/b><\/span><\/p>\n<p><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">How? A cookie is automatically placed on the computer or mobile device of your visitors. It allows you to track their online activities once they have left your website and <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/fidelitix.ca\/en\/dynamic-optimisation\/\"><span style=\"font-weight: 400;\">display your dynamic banners<\/span><\/a><\/span><span style=\"font-weight: 400;\"> at strategic locations while browsing. That way, you\u2019ll always be visible to those potential customers who already value your vehicles and will be more likely to choose your dealership when they are ready to finalize their purchase.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1565281976788{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1565283504289{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_custom_heading text=&#8221;70 %&#8221; font_container=&#8221;tag:div|font_size:70px|text_align:center|color:%23e14940|line_height:70px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1565361140958{border-left-width: 1px !important;padding-left: 40px !important;border-left-color: #686868 !important;border-left-style: solid !important;}&#8221;][vc_custom_heading text=&#8221;Did You Know?&#8221; font_container=&#8221;tag:div|font_size:35|text_align:left|color:%23e14940&#8243; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">After being retargeted by an ad, visitors to a website are 70% more likely to convert to buyers<\/span><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565280691297{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Retargeting With 360.Agency&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:center|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1565289341646{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18100&#8243; img_size=&#8221;medium&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/compagnies\/fidelitix-programmatic-digital-advertising\/\"><span style=\"font-weight: 400;\">Fidelitix<\/span><\/a><\/span><span style=\"font-weight: 400;\">, a division of <\/span><span style=\"font-weight: 400;\">360.Agenc<\/span><span style=\"font-weight: 400;\">y specialised in retargeting, has developed an advanced technology based on user data and programmatic expertise. This service allows you to<\/span><b> target your visitors at the right time, in the right place, with the right message. You benefit from unparalleled visibility.<\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Thanks to <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/fidelitix.ca\/en\/dynamic-optimisation\/\"><span style=\"font-weight: 400;\">dynamic banners<\/span><\/a><\/span><span style=\"font-weight: 400;\">, you can display to visitors who left your website earlier, some specific content about the vehicle in which they showed interest during their last visit.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-12&#8243;][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565280691297{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Retargeting With 360.Agency&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:center|line_height:30px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1565289493162{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;30&#8243;][vc_column_inner][vc_single_image image=&#8221;18100&#8243; img_size=&#8221;154&#215;87&#8243; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/360.agency\/en\/compagnies\/fidelitix-programmatic-digital-advertising\/\"><span style=\"font-weight: 400;\">Fidelitix<\/span><\/a><\/span><span style=\"font-weight: 400;\">, a division of <\/span><span style=\"font-weight: 400;\">360.Agenc<\/span><span style=\"font-weight: 400;\">y specialised in retargeting, has developed an advanced technology based on user data and programmatic expertise. This service allows you to<\/span><b> target your visitors at the right time, in the right place, with the right message. You benefit from unparalleled visibility.<\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Roboto;\"><span style=\"font-weight: 400;\">Thanks to <\/span><span style=\"color: #e14940;\"><a style=\"color: #e14940;\" href=\"https:\/\/fidelitix.ca\/en\/dynamic-optimisation\/\"><span style=\"font-weight: 400;\">dynamic banners<\/span><\/a><\/span><span style=\"font-weight: 400;\">, you can display to visitors who left your website earlier, some specific content about the vehicle in which they showed interest during their last visit.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;The 7 Benefits of a Retargeting Strategy With 360.Agency&#8221; font_container=&#8221;tag:div|font_size:25px|text_align:center|line_height:35px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">It\u2019s important for your car dealership to <strong>make the most of the second chance<\/strong> that retargeting and remarketing offer you if you want to <strong>convert the maximum number of visitors into buyers.<\/strong><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18102&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Display dynamic banners on Facebook and more than a million websites thanks to retargeting.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18114&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Turn visitors into buyers, even after they left your website.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18108&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Customize your communication to bring back undecided customers.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18112&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Guide your consumers towards your real inventory of new or used vehicles.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;top&#8221; gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18110&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Benefit from a profitable cost-per-thousand (CPT).<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18106&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Get unparalleled visibility.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;18104&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-family: Roboto;\">Become the absolute reference for your potential customers.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1562267266923{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1562266269057{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f6f6f6 !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1562181702190{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1565361258341{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565282580263{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Retargeting and remarketing are two powerful methods to increase your conversion rate. Bonus: their effects increase when combined!&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1565361190889{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_btn title=&#8221;Turn More Web Visitors Into Customers&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fdigital-advertising-car-dealerships%2Fgetstarted%2F||target:%20_blank|&#8221; el_class=&#8221;button_primary&#8221; css=&#8221;.vc_custom_1565289783924{padding-right: 20px !important;padding-left: 20px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-family: Roboto; font-size: 10pt;\"><span style=\"font-weight: 400;\"><sup>1<\/sup> Source: <a href=\"https:\/\/econsultancy.com\/what-good-ecommerce-conversion-rate-average\/\">https:\/\/econsultancy.com\/what-good-ecommerce-conversion-rate-average\/<\/a>, July 2018<br \/>\n<\/span><\/span><span style=\"font-weight: 400; font-family: Roboto; font-size: 10pt;\"><sup>2<\/sup> Source:<a href=\"https:\/\/www.outbrain.com\/\"> www.outbrain.com<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;80px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_row_inner gap=&#8221;15&#8243;][vc_column_inner][vc_custom_heading text=&#8221;The Internet is a very competitive world where customers are difficult to seduce.&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:center|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1565288444129{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1565278625032{margin-top: 15px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;If you want to convert as many visitors as possible into buyers, it is important to stay &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/360-experts-how-retargeting-and-remarketing-strategies-turn-your-visitors-into-buyers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;360.Experts \u2013 How Retargeting &#038; Remarketing Strategies Turn Your Visitors into Buyers&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":18176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238,254],"tags":[298,278,271,282],"class_list":["post-18156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-experts","category-360-products","tag-digital-advertising","tag-expertise-en","tag-products","tag-programmatic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#8226; 360.Experts \u2013 How Retargeting &amp; Remarketing Strategies Turn Your Visitors into Buyers 360.Agency<\/title>\n<meta name=\"description\" content=\"Discover how to increase your sells thanks to retargeting and remarketing strategies combined with 360.Agency&#039;s expertise!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/360-experts-how-retargeting-and-remarketing-strategies-turn-your-visitors-into-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#8226; 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