{"id":17244,"date":"2019-07-03T18:20:26","date_gmt":"2019-07-03T18:20:26","guid":{"rendered":"https:\/\/360.agency\/blog\/360-experts-avenir-commerce-detail-industrie-automobile-louis-yves-cloutier-video\/"},"modified":"2019-08-08T19:05:57","modified_gmt":"2019-08-08T19:05:57","slug":"360-experts-future-retail-automotive-industry-louis-yves-cloutier-video","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/360-experts-future-retail-automotive-industry-louis-yves-cloutier-video\/","title":{"rendered":"360.Experts – The Future of Retail in the Automotive Industry by Louis-Yves Cloutier (with Video)"},"content":{"rendered":"

[vc_row equal_height=”yes”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60px”][vc_row_inner gap=”15″][vc_column_inner width=”1\/4″][vc_single_image image=”11173″ img_size=”medium” alignment=”center” css=”.vc_custom_1562250462232{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1562250510810{padding-left: 10px !important;}”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1559593842921{margin-bottom: 12px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”What new challenges are car dealers tackling in order to survive in an increasingly digital world?” font_container=”tag:div|font_size:22px|text_align:left|color:%234a4a4a|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562273495999{margin-top: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][vc_column_text]What influence do consumers have over the transformation of retail?<\/b> Our CEO, Louis-Yves Cloutier, answers these questions from the <\/span>C2 Montreal<\/span><\/a><\/span>* <\/span>stage and shares with us his vision about the future of retail in the automotive industry.<\/span><\/span>[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”60px”][vc_row_inner gap=”15″][vc_column_inner width=”1\/4″][vc_single_image image=”11173″ img_size=”125×90″ alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1562250510810{padding-left: 10px !important;}”][vc_empty_space height=”30px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1559593842921{margin-bottom: 12px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”What new challenges are car dealers tackling in order to survive in an increasingly digital world?” font_container=”tag:div|font_size:22px|text_align:left|color:%234a4a4a|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562273588360{margin-top: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][vc_column_text]What influence do consumers have over the transformation of retail? Our CEO, Louis-Yves Cloutier, answers these questions from the <\/span>C2 Montreal<\/span><\/a><\/span>*<\/span> stage and shares with us his vision about the future of retail in the automotive industry.<\/span><\/span>[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column][vc_video link=”https:\/\/youtu.be\/lZf0xzpGtL8″ align=”center”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1562081186970{margin-bottom: 12px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Can the Internet Really Offer a Great Buying Experience?” font_container=”tag:div|font_size:24px|text_align:center|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”20px”][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1562081186970{margin-bottom: 12px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Can the Internet Really Offer a Great Buying Experience?” font_container=”tag:div|font_size:24px|text_align:center|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_column_text]Thanks to technical improvements, online shopping is now part of every home. Today’s consumers can now find online the same four basic principles that trigger sales:<\/strong><\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”20px”][vc_row_inner gap=”15″][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”1. Convenience” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562679835756{margin-top: 0px !important;padding-top: 0px !important;}”]With their digital devices and a credit card, consumers can now easily receive offers & discounts,<\/span> compare prices, and order online<\/a><\/span> from the comfort of their sofa.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”3. Product” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562334151487{margin-top: 0px !important;padding-top: 0px !important;}”]The Internet is now so huge that today\u2019s consumers are not limited to the catalogue of their local stores. They can shop around the world without limitations <\/span>\u2014 <\/span>\u00a0<\/span>they have the choice.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=”15″][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”2. Trust” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562274433060{margin-top: 0px !important;padding-top: 0px !important;}”]Thanks to the large number of <\/span>customer reviews<\/a><\/span> and ratings<\/span> posted online every day, people recognize the establishments they can trust<\/strong>, and remain confident that their order will meet their expectations. In any case, they are aware that they can send back any item if they are not satisfied.<\/strong><\/span><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”4. Emotion” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562334218747{margin-top: 0px !important;padding-top: 0px !important;}”]Even the emotions we typically feel during a purchase in a brick-and-mortar store are now available online, thanks to <\/span>videos, image galleries, 360-degree views, and virtual reality<\/b> that all showcase services and products at their best.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_single_image image=”17162″ img_size=”1000×550″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner gap=”15″][vc_column_inner width=”1\/2″][vc_custom_heading text=”1. Convenience” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562274304425{margin-top: 0px !important;padding-top: 0px !important;}”]With their digital devices and a credit card, consumers can now easily receive offers & discounts,<\/span> compare prices, and order online<\/b><\/a><\/span> from the comfort of their sofa.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”2. Trust” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562274453985{margin-top: 0px !important;padding-top: 0px !important;}”]Thanks to the large number of <\/span>customer reviews<\/a><\/span> and ratings<\/span> posted online every day, people recognize the establishments they can trust<\/strong>, and remain confident that their order will meet their expectations. In any case, they are aware that they can send back any item if they are not satisfied.<\/strong><\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=”15″][vc_column_inner width=”1\/2″][vc_custom_heading text=”3. Product” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562334184368{margin-top: 0px !important;padding-top: 0px !important;}”]The Internet is now so huge that today\u2019s consumers are not limited to the catalogue of their local stores. They can shop around the world without limitations <\/span>\u2014 <\/span>\u00a0<\/span>they have the choice.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”4. Emotion” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1562334311124{margin-top: 0px !important;padding-top: 0px !important;}”]Even the emotions we typically feel during a purchase in a brick-and-mortar store are now available online, thanks to <\/span>videos, image galleries, 360-degree views, and virtual reality<\/b> that all showcase services and products at their best.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”17162″ img_size=”1000×550″ alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Different Industry Adaptations with the Arrival of the Internet” font_container=”tag:div|font_size:24px|text_align:center|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1562334378718{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space][vc_column_text]Before focusing on the automotive industry, let’s take a step back and look at the significant changes brought by the arrival of the Internet on two industries that have taken very different paths.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”22px”][vc_custom_heading text=”The Travel Industry” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562334473616{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”22px”][vc_column_text]The strongest example is the travel industry. Who still goes to an agency to book holidays? Nobody goes there anymore! <\/span>The whole process has become digital.<\/b> About 10 years ago, consumers were going to travel agencies to meet a salesperson, evaluate options, compare rates, ask for advice, take a catalogue, and purchase their trip.<\/span><\/span><\/p>\n

Now, all the information needed for these kinds of purchases is available online and everyone can book their vacation in just a few clicks.<\/strong><\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”40px”][vc_single_image image=”17187″ img_size=”450×450″ alignment=”right”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”40px”][vc_single_image image=”17187″ img_size=”450×450″ alignment=”right”][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”22px”][vc_custom_heading text=”The Travel Industry” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562334483747{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”22px”][vc_column_text]The strongest example is the travel industry. Who still goes to an agency to book holidays? Nobody goes there anymore! <\/span>The whole process has become digital.<\/b> About 10 years ago, consumers were going to travel agencies to meet a salesperson, evaluate options, compare rates, ask for advice, take a catalogue, and purchase their trip.<\/span><\/span><\/p>\n

Now, all the information needed for these kinds of purchases is available online and everyone can book their vacation in just a few clicks.<\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”22px”][vc_single_image image=”17185″ img_size=”450×450″ alignment=”right”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1562263455490{margin-left: 5px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”22px”][vc_custom_heading text=”The Fashion Industry” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562335307680{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”22px”][vc_column_text]The fashion industry has made a very interesting choice when adapting to the arrival of the Internet. Indeed, everyone can now buy a pair of shoes online, for example. This kind of purchase is more of an emotional purchase rather than a thoughtful purchase and requires emotion to trigger the sales. This is what the Internet is now able to provide. Other people will prefer <\/span>starting their shoe selection in the store, and finishing their transaction online, or vice-versa.<\/b><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”22px”][vc_single_image image=”17185″ img_size=”450×450″ alignment=”right”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1562263470996{margin-left: 5px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”22px”][vc_custom_heading text=”The Fashion Industry” font_container=”tag:div|font_size:24px|text_align:left|color:%23e14940|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562335346279{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”22px”][vc_column_text]The fashion industry has made a very interesting choice when adapting to the arrival of the Internet. Indeed, everyone can now buy a pair of shoes online, for example. This kind of purchase is more of an emotional purchase rather than a thoughtful purchase and requires emotion to trigger the sales. This is what the Internet is now able to provide. Other people will prefer <\/span>starting their shoe selection in the store, and finishing their transaction online, or vice-versa.<\/b><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]This is a great example to look at when trying to figure out how an industry can <\/span>successfully manage to merge traditional and digital ways of buying.<\/b><\/span>[\/vc_column_text][vc_empty_space height=”42px”][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Automotive Retail Is a Changing Ecosystem” font_container=”tag:div|font_size:24px|text_align:center|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1562335548822{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The more conservative automotive industry is still resistant to the digital transformation. But everything is changing!<\/strong> At 360.Agency<\/span>,<\/a> we are in the front row to witness the evolution of the automotive industry.<\/span><\/p>\n

For the past 100 years, the only way to buy a car was to go to a dealership. Customers had no other choice! But with the evolution of the internet and e-commerce, consumer habits have changed. <\/span>Similar to the purchase of new shoes, today\u2019s customers want to be able to easily shift from brick-and-mortar shopping to online shopping and vice-versa with full transparency.<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner width=”1\/3″ css=”.vc_custom_1562263759302{border-right-width: 1px !important;padding-right: 10px !important;border-right-color: #686868 !important;border-right-style: solid !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

33\u2009000+<\/strong><\/span><\/span><\/p>\n

new car dealerships <\/span>in North America
\n(about 3,000 are in Canada)<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1562263767111{margin-right: 10px !important;margin-left: 10px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

2\u2009038\u2009798<\/span><\/strong><\/span><\/p>\n

vehicles sold in Canada in 2017<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1562263775681{margin-left: 15px !important;border-left-width: 1px !important;border-left-color: #686868 !important;border-left-style: solid !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]<\/p>\n

41 %<\/span>
\n<\/strong><\/span><\/span>of interviewed customers are ready <\/span>to buy a car online.
\n– Google Think Auto.<\/em><\/span><\/span><\/p>\n

36 <\/span>%<\/span>
\n<\/span><\/strong><\/span><\/span>of those aged 18\u201334 would consider making the transaction online.
\n– Canadian Black Book.<\/em><\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner css=”.vc_custom_1562265256582{border-right-width: 0px !important;padding-right: 10px !important;border-right-color: #686868 !important;border-right-style: solid !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]<\/p>\n

33\u2009000+<\/strong><\/span><\/span><\/p>\n

new car dealerships <\/span>in North America
\n(about 3,000 are in Canada)<\/span><\/span><\/p>\n

[\/vc_column_text][vc_separator border_width=”2″ el_width=”60″][vc_column_text]<\/p>\n

2\u2009038\u2009798<\/span><\/strong><\/span><\/p>\n

vehicles sold in Canada in 2017<\/span><\/p>\n

[\/vc_column_text][vc_separator border_width=”2″ el_width=”60″][vc_column_text]<\/p>\n

41 %<\/span>
\n<\/strong><\/span><\/span>of interviewed customers are ready to buy a car online
\n– Google Think Auto.<\/em><\/span><\/span><\/p>\n

36 <\/span>%<\/span>
\n<\/span><\/strong><\/span><\/span>of those aged 18\u201334 would consider making the transaction online
\n– Canadian Black Book.<\/em><\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner][vc_column_text]The consumer is now at the center of a new ecosystem in which he or she has the choice \u2014 and therefore, the power!<\/strong> This is also true in the automotive industry, which explains why dealers should also adapt to this new digital consumption mode.<\/span>[\/vc_column_text][vc_empty_space height=”22px”][vc_btn title=”Get on Board With E-Commerce!” style=”classic” shape=”square” color=”juicy-pink” align=”center” link=”url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fweb-and-mobile-solutions-for-car-dealers%2Fgetstarted%2F||target:%20_blank|” el_class=”button_primary”][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1548184807016{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Car Dealerships & Online Retail: The Revolution Is Already Underway” font_container=”tag:div|font_size:24px|text_align:center|line_height:40px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1562338589673{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space][vc_column_text]Given how important online retail has become, car dealers should adapt in one way or another.<\/strong> If many of them have in fact a website, it is rarely adapted to the recent trend of online purchases for consumers. Yet, more and more examples tend to prove that this mode of consuming is already working at full speed.<\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”Who Are Today\u2019s Automotive Market Disruptors?” font_container=”tag:div|font_size:24px|text_align:center|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562338736266{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”45px”][vc_row_inner content_placement=”middle”][vc_column_inner width=”2\/3″][vc_custom_heading text=”General E-Commerce Platforms” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]Until now, e-commerce giants like <\/span>Amazon<\/span><\/a><\/span> and <\/span>eBay<\/span><\/a><\/span> were only advertising cars, but they are now looking to expand their options. These huge, already-established networks have the advantage of being well-known and have already developed trust for consumers of different generations.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”17146″ img_size=”350×300″ alignment=”right” onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″ css=”.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}”][vc_single_image image=”17126″ img_size=”250×250″ alignment=”right” onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”Non-Conventional Manufacturers” font_container=”tag:div|font_size:18px|text_align:right|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

Non-conventional manufacturers, like Tesla<\/a><\/span>, don\u2019t have a retail-franchise network and act not only as the manufacturer but also as the distribution network. As an example, Tesla already had 450,000 reservations for its Model 3 before delivering the first unit in mid-2017.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”2\/3″][vc_custom_heading text=”Bold Car Dealers” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]Some car dealers have taken the leap and are now able to sell their vehicles exclusively online!<\/b> Like <\/span>Carvana <\/span><\/a><\/span>and its concept of \u201ccar vending machines\u201d in the United States. On the one hand, this concept of self-service is still quite difficult to imagine for some consumers but, on the other hand, it is gaining more and more supporters.<\/span><\/span>
\n<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”17128″ img_size=”350×300″ alignment=”right” onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″ css=”.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}”][vc_single_image image=”17137″ img_size=”500×500″ onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”Some Manufacturers” font_container=”tag:div|font_size:18px|text_align:right|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

Under pressure from online sales platforms and unconventional manufacturers, some traditional manufacturers are also deciding to offer consumers various ways of accessing their vehicles online. For example, Hyundai now offers its high-end brand, Genesis<\/span><\/a>, online exclusively, and Volkswagen<\/span><\/a> decided to propose online booking and deposits for the launch of its e-Golf (and it was more successful than expected<\/strong>).<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”Who Are Today\u2019s Automotive Market Disruptors?” font_container=”tag:div|font_size:24px|text_align:center|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1562338795850{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”45px”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″][vc_single_image image=”17146″ img_size=”350×300″ alignment=”right” onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”General E-Commerce Platforms” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]Until now, e-commerce giants like <\/span>Amazon<\/span><\/a><\/span> and <\/span>eBay<\/span><\/a><\/span> were only advertising cars, but they are now looking to expand their options. These huge, already-established networks have the advantage of being well-known and have already developed trust for consumers of different generations.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″][vc_single_image image=”17126″ img_size=”250×250″ alignment=”center” onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}”][vc_custom_heading text=”Non-Conventional Manufacturers” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

Non-conventional manufacturers, like Tesla<\/span><\/a>, don\u2019t have a retail-franchise network and act not only as the manufacturer but also as the distribution network. As an example, Tesla already had 450,000 reservations for its Model 3 before delivering the first unit in mid-2017.<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″][vc_single_image image=”17128″ img_size=”350×300″ alignment=”right” onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”Bold Car Dealers” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]Some car dealers have taken the leap and are now able to sell their vehicles exclusively online!<\/b> Like <\/span>Carvana <\/span><\/a><\/span>and its concept of \u201ccar vending machines\u201d in the United States. On the one hand, this concept of self-service is still quite difficult to imagine for some consumers but, on the other hand, it is gaining more and more supporters.<\/span><\/span>
\n<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″][vc_single_image image=”17137″ img_size=”500×500″ onclick=”custom_link” img_link_target=”_blank”][\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1548189145391{margin-right: 5px !important;padding-right: 5px !important;}”][vc_custom_heading text=”Some Manufacturers” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]Under pressure from online sales platforms and unconventional manufacturers, some traditional manufacturers are also deciding to offer consumers various ways of accessing their vehicles online. For example, Hyundai now offers its high-end brand, Genesis<\/span><\/a>, online exclusively, and Volkswagen<\/span><\/a> decided to propose online booking and deposits for the launch of its e-Golf (and it was more successful than expected<\/strong>).<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1562256242203{margin-right: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}”][vc_column css=”.vc_custom_1562265679234{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”bottom” css=”.vc_custom_1562256222378{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;border-bottom-color: #d6d6d6 !important;border-bottom-style: solid !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1562256197154{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Innovative Car Dealers” font_container=”tag:div|font_size:18px|text_align:left|color:%23e14940|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][vc_empty_space height=”15px”][vc_column_text]More and more car dealers are becoming aware of their consumers\u2019 new needs and expectations. In recent years, these dealers have turned to <\/span>innovative digital solutions<\/a> like<\/span> SHOWROOM 360<\/a><\/span><\/span>, the 360.Agency digital platform that allows customers to switch from a virtual search to a real-life experience.<\/strong><\/span><\/b><\/span>[\/vc_column_text][vc_custom_heading text=”Discover SHOWROOM 360″ font_container=”tag:div|text_align:left|line_height:0″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”link_primary” link=”url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fweb-and-mobile-solutions-for-car-dealers%2Fselling-vehicles-online%2F|||” css=”.vc_custom_1562680257001{margin-bottom: 20px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1562255737338{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”16006″ img_size=”500×298″ alignment=”center” css=”.vc_custom_1562355578078{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1562256432953{margin-top: 10px !important;margin-bottom: 10px !important;}”][vc_column_inner][vc_custom_heading text=”With SHOWROOM 360, your consumers can now:” font_container=”tag:div|font_size:15px|text_align:center|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1562261068132{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/4″ css=”.vc_custom_1562261075493{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”15986″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1562261112393{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n\n\n\n
\n
    \n
  • Search online<\/span><\/li>\n
  • Choose a vehicle<\/span><\/li>\n
  • Adjust their payments<\/span><\/li>\n
  • Select their options<\/span><\/li>\n<\/ul>\n<\/td>\n
\n