{"id":13851,"date":"2019-04-15T18:04:34","date_gmt":"2019-04-15T18:04:34","guid":{"rendered":"https:\/\/360.agency\/blog\/360-experts-nos-solutions-pour-une-presence-optimale-sur-les-medias-sociaux\/"},"modified":"2019-05-06T20:49:01","modified_gmt":"2019-05-06T20:49:01","slug":"360-experts-our-tips-for-an-optimal-presence-on-social-media","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/360-experts-our-tips-for-an-optimal-presence-on-social-media\/","title":{"rendered":"360.Experts &#8211; Our Tips for an Optimal Presence on Social Media!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;13859&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/business-consulting\/community-management\/&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1551462803830{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;Take care of your online reputation and increase your conversion rate with an optimized presence on social media!<br \/>\n&#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1551462732104{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\">Today, online searches are a milestone for a consumer who wants to buy a new vehicle. Your branding goes through your web reputation! With a good social media management, you&#8217;ll make prospects push the door of your dealership.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;13834&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/business-consulting\/community-management\/&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;13847&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/business-consulting\/community-management\/&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1542643750315{margin-bottom: 0px !important;padding-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;3 questions to&#8230;&#8221; font_container=&#8221;tag:div|text_align:center&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221; css=&#8221;.vc_custom_1550766394435{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;13709&#8243; img_size=&#8221;100&#215;100&#8243; style=&#8221;vc_box_circle_2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_custom_heading text=&#8221;Kim Pelletier&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:left|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1550262243121{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Team Lead &#8211; Social Media Manager&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:left|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1550761735959{margin-top: 0px !important;padding-top: 0px !important;}&#8221; el_class=&#8221;title_secondary&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;13709&#8243; img_size=&#8221;100&#215;100&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_custom_heading text=&#8221;Kim Pelletier&#8221; font_container=&#8221;tag:div|font_size:20px|text_align:center|color:%23e14940|line_height:24px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_primary&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1550696118652{margin-bottom: 15px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Team Lead &#8211; Social Media Manager&#8221; font_container=&#8221;tag:div|font_size:16px|text_align:center|line_height:20px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1550761749583{margin-top: 0px !important;padding-top: 0px !important;}&#8221; el_class=&#8221;title_secondary&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;&#8220;We support the client in managing<br \/>\nhis online brand image, which will result<br \/>\nin a long-term sales impact.&#8220;&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20italic%3A400%3Aitalic&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_custom_heading text=&#8221;&#8220;We support the client in managing his online brand image,<br \/>\nwhich will result in a long-term sales impact.&#8220;&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20italic%3A400%3Aitalic&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;15px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-family: Roboto; color: #e14940;\"><b>Does a dealer have to be on social media?<\/b><\/span><\/p>\n<p><span style=\"font-family: Roboto;\">It is highly recommended! Social media give you an online presence and allow you to take care of your brand image and above all to be competitive. Being active on social media allows you to stay in the mind of people who will think about you when they will buy a car! Before going to the dealership, customers usually make online searches to know where to go!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">It is important to use the human side of social media, in order to be seen not only from a purely promotional angle. These are tools to build an online community, exchange with customers and prospects, create a bond of confidence and loyalty. Buying a vehicle is a major purchase for a customer, it&#8217;s an important event in life. So he has to be able to trust his dealer.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13838&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/business-consulting\/community-management\/&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner][vc_column_text]<span style=\"font-family: Roboto; color: #e14940;\"><strong>Which are the most useful social media of the dealer ?<br \/>\n<\/strong><\/span><span style=\"font-family: Roboto;\"><br \/>\n<\/span><span style=\"font-family: Roboto;\">Facebook first. Nowadays, Instagram is increasingly a reference too, as much as Google My Business! These are the three keys to start on a good basis, but there are others. It depends on the online strategy the dealer wants to implement. Further, it&#8217;s important to know that social media has a significant impact on SEO. It&#8217;s a key element to develop a good strategy!<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13840&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/business-consulting\/community-management\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"color: #e14940;\"><b>At 360.Agency, you offer a turnkey social media management service for dealers. How does it work?<\/b><\/span><b><br \/>\n<\/b><\/span><br \/>\n<span style=\"font-family: Roboto;\">Our approach is tailored to the needs of each client. Each strategy is unique!<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">We offer full social media management. We define with the client his needs and the best strategy to adopt. We support the publication of promotions, news, photos or videos, we respond to online comments and questions.<\/span><\/p>\n<p><span style=\"font-family: Roboto;\">This is essential because it has a direct impact on branding and sales. Are the comments positive? Have the negative comments &#8211; because there are still some &#8211; been managed? Did the dealer take the time to respond? We are here to support the client in the management of their online brand image.<br \/>\n<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<span style=\"font-family: Roboto;\"><span style=\"color: #e14940;\">At 360.Agency<\/span>, your success is our main goal. With a constant presence and a reactive attitude on social media, you will reinforce your brand image! We can define a strategy together, tailored to your needs. Take control of your online reputation starting now!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1549927390273{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 10px !important;padding-left: 15px !important;background-color: #f6f6f6 !important;}&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1549927401309{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][vc_custom_heading text=&#8221;Integrate community management into your marketing strategy to improve your reputation, your engagement rate and your sales!&#8221; font_container=&#8221;tag:div|font_size:18px|text_align:center|line_height:22px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; link=&#8221;url:https%3A%2F%2F360.agency%2Ffr%2Fsolutions-pour-concessionnaires-automobiles%2Fconsultants%2Fgestion-de-communaute%2F||target:%20_blank|&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_btn title=&#8221;Contact us&#8221; style=&#8221;classic&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; el_class=&#8221;button_primary&#8221; link=&#8221;url:%2Fen%2Fsolutions-for-dealership%2Fbusiness-consulting%2Fgetstarted%2F||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;13859&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/360.agency\/en\/solutions-for-dealership\/business-consulting\/community-management\/&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#e14940&#8243; css=&#8221;.vc_custom_1551462803830{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;Take care of your online reputation and increase your conversion rate with an optimized presence on social media! &#8221; font_container=&#8221;tag:div|font_size:24px|text_align:left|line_height:28px&#8221; google_fonts=&#8221;font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal&#8221; el_class=&#8221;title_secondary&#8221; css=&#8221;.vc_custom_1551462732104{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Today, online searches &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/360.agency\/en\/blog\/360-experts-our-tips-for-an-optimal-presence-on-social-media\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;360.Experts &#8211; Our Tips for an Optimal Presence on Social Media!&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":26,"featured_media":16021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[274,278,275],"class_list":["post-13851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-business-consulting","tag-expertise-en","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360.Agency &#8226; 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