{"id":11551,"date":"2018-07-03T20:19:58","date_gmt":"2018-07-03T20:19:58","guid":{"rendered":"https:\/\/360.agency\/blog\/entrevue-avec-safwan-choudhry-comment-atteindre-votre-audience\/"},"modified":"2018-07-06T16:19:58","modified_gmt":"2018-07-06T16:19:58","slug":"interview-with-safwan-choudhry-how-we-access-an-audience","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/interview-with-safwan-choudhry-how-we-access-an-audience\/","title":{"rendered":"Interview with Safwan Choudhry – How We Access An Audience"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][vc_single_image image=”11547″ img_size=”100×100″][\/vc_column_inner][vc_column_inner width=”5\/6″ css=”.vc_custom_1527799440391{padding-left: 30px !important;}”][vc_custom_heading text=”Safwan Choudhry” font_container=”tag:div|font_size:20px|text_align:left|color:%23e14940″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1530652480644{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527799485597{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_custom_heading text=”Media Director – Ontario” font_container=”tag:div|font_size:16px|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1530713807505{margin-top: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_video link=”https:\/\/www.youtube.com\/watch?v=dmsneAUriSw&t=39s” align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1530713123669{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]\"\"\u00a0 <\/span>With each passing year, the world of digital marketing becomes that much more complexed, that much more challenging, but also that much more exciting.<\/span><\/p>\n

We recognize that as you’re navigating the world of selling cars, you want to bring customers into the dealership without the complexity of it. While there are various different solutions that are available to you, whether it is online, offline, traditional, nontraditional, binary, non-binary, and there’s all these different terms you have to navigate, we like to think about it in a very simple way.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1530713135101{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]\"\"\u00a0 With each passing year, the world of digital marketing becomes that much more complexed, that much more challenging, but also that much more exciting.<\/span><\/p>\n

We recognize that as you’re navigating the world of selling cars, you want to bring customers into the dealership without the complexity of it. While there are various different solutions that are available to you, whether it is online, offline, traditional, nontraditional, binary, non-binary, and there’s all these different terms you have to navigate, we like to think about it in a very simple way.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527781876083{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”“How Do We Access an Audience?“” font_container=”tag:div|font_size:20px|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”quote_primary”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527781838783{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”“How Do We Access an Audience?“” font_container=”tag:div|font_size:20px|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”quote_primary”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1530712574463{margin-top: 0px !important;padding-top: 0px !important;}”]There’s a lot of different ways to access audiences. For us it’s less about getting to the finish line but more about carefully thinking about the journey that will get us to closing that deal, to bringing the right people into the dealership, and making sure that those who are not ready to come into the dealership are aware that we are here and ready to serve them.<\/span>[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527711693012{margin-bottom: 0px !important;padding-bottom: 8px !important;}”][vc_custom_heading text=”Now, there really are two key aspects of marketing that you should think about:” font_container=”tag:div|font_size:16px|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”text_regular”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1530713305706{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]There’s push marketing and there’s pull marketing.
\nWhat that means is you need to push a message out to people, letting them know that you have great offers, great vehicles and you’re ready to serve people.<\/span><\/p>\n

Then there’s pull marketing, where you want to pull people in with your message. Those are the people that were going to come to you anyways, you’re just opening the door for them. Before you can actually open the door for those people, you need to push your message out there. The most efficient, prudent and cost effective way to capture the highest quality customers is that push marketing strategy, which is also known as display advertising.<\/span>[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527781876083{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”“The Most Efficient Strategy is the Display Advertising“” font_container=”tag:div|font_size:20px|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”quote_primary”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527781838783{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”“The Most Efficient Strategy is the Display Advertising“” font_container=”tag:div|font_size:20px|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”quote_primary”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527711693012{margin-bottom: 0px !important;padding-bottom: 8px !important;}”][vc_custom_heading text=”Display advertising enables you to target audience based on 3 key factors:” font_container=”tag:div|font_size:16px|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”text_regular”][vc_empty_space height=”15px”][vc_column_text css=”.vc_custom_1530713712114{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]1-<\/span> Geo-Targeting
\n<\/b><\/span>You are capturing people based on the topics. If you are a Honda dealership and you want to make sure all those people that are interested in Honda sedans whether it’s the Civic or the Accord, your message is available to them.
\n<\/span>Similarly if you’re on the luxury side, whether you’re Mercedes, BMW, Audi, that those brands and your models are available to those people that are actually searching for those specific brands. It goes one step further. You’re able to target people that are actively in market, who have given signals through their behavior, through their intentions, that they’re actively in the market, they are searching.<\/span><\/p>\n

2-<\/span> Behavioral Targeting
\n<\/b><\/span>Right now, they’re going to different vehicles whether it is online review sites, whether it is news organizations like The Globe and Mail<\/i>, the National Post, Toronto Star, La Presse<\/i>, because each major newspaper has their own automotive section, whether it’s Huffington Post<\/i>. As they’re going through that car buying journey, you’re able to target them based on that behavior that they’re showing to you very clearly.<\/span><\/p>\n

\u00a03- <\/span>How and Where You Target Them
\n<\/b><\/span>The third and really, really crucial component is how and where you target them. Through display ads, we can show those ads, whether they are are on a news organization’s website, whether they’re on their favorite sports teams website or whether they’re on their hobby websites. Whether they’re on Yahoo, on Montreal Canadians’ or Toronto Raptors’ website, or even a news organization’s like CNN or CBC, we can target them with a special offer for the vehicle that they’re looking for, for the brand that they were aspiring for or the brands that they’re considering. This enables us to target the right people at a place where they’re interested with a message that is relevant.<\/span>[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527781876083{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 100px !important;padding-bottom: 0px !important;padding-left: 100px !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”“Our Goal is to Maximize Our Client\u2019s Budget“” font_container=”tag:div|font_size:20px|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”quote_primary”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527781838783{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”“Our Goal is to Maximize Our Client\u2019s Budget“” font_container=”tag:div|font_size:20px|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”quote_primary”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][vc_column_text css=”.vc_custom_1530713010298{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]That’s really what’s unique about us. Within our display advertising strategy, our goal is to maximize our client’s budget, but not necessarily doing a spray everywhere message, but finding those key people based on their behaviors, their intentions and where they are browsing, and bringing our client’s message to them in the most relevant manner.<\/span>[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_btn title=”Contact us for more information” style=”classic” shape=”square” color=”juicy-pink” align=”center” link=”url:https%3A%2F%2F360.agency%2Fcontactus%2F||target:%20_blank|” el_class=”button_primary”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][vc_single_image image=”11547″ img_size=”100×100″][\/vc_column_inner][vc_column_inner width=”5\/6″ css=”.vc_custom_1527799440391{padding-left: 30px !important;}”][vc_custom_heading text=”Safwan Choudhry” font_container=”tag:div|font_size:20px|text_align:left|color:%23e14940″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1530652480644{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527799485597{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_custom_heading text=”Media Director – Ontario” font_container=”tag:div|font_size:16px|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1530713807505{margin-top: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_video link=”https:\/\/www.youtube.com\/watch?v=dmsneAUriSw&t=39s” align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1530713123669{margin-bottom: 0px !important;padding-bottom: 0px … <\/p>\n

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