{"id":11392,"date":"2018-06-01T20:44:42","date_gmt":"2018-06-01T20:44:42","guid":{"rendered":"https:\/\/360.agency\/blog\/louis-yves-cloutier-president-de-360-agency-et-conferencier-pour-c2-montreal\/"},"modified":"2018-06-04T12:24:58","modified_gmt":"2018-06-04T12:24:58","slug":"louis-yves-cloutier-president-of-360agency-and-invited-speaker-at-c2-montreal","status":"publish","type":"post","link":"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-president-of-360agency-and-invited-speaker-at-c2-montreal\/","title":{"rendered":"Louis-Yves Cloutier, President of 360.Agency and Invited Speaker at C2 Montreal"},"content":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60px”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”11172″ img_size=”medium” alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1527887927839{padding-left: 30px !important;}”][vc_custom_heading text=”Back to the conference” font_container=”tag:div|font_size:20px|text_align:left|color:%23e14940″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1527899374219{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527888058474{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528067614829{margin-top: 0px !important;padding-top: 0px !important;}”]On Friday 25th<\/sup> of May, as part of C2 Montreal, 360.Agency president Louis-Yves Cloutier was invited to share his vision for the transformation of retail, particularly in the North American automotive industry.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”30px”][vc_row_inner content_placement=”middle”][vc_column_inner][vc_single_image image=”11172″ img_size=”166×120″ alignment=”center”][vc_custom_heading text=”Back to the conference” font_container=”tag:div|font_size:20px|text_align:left|color:%23e14940″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1527899386151{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527888058474{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528067624271{margin-top: 0px !important;padding-top: 0px !important;}”]On Friday 25th<\/sup> of May, as part of C2 Montreal, 360.Agency president Louis-Yves Cloutier was invited to share his vision for the transformation of retail, particularly in the North American automotive industry.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”bottom”][vc_column_inner width=”2\/3″][vc_column_text]C2 is the largest business and creativity conference in Canada. This highly anticipated international business event brings together visionaries, leaders, influencers and collaborators from around the world to explore the relationship between these two worlds and encourage collaboration towards the emergence of new business solution. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”11387″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner content_placement=”bottom”][vc_column_inner][vc_single_image image=”11387″ img_size=”medium” alignment=”center”][vc_column_text]C2 is the largest business and creativity conference in Canada. This highly anticipated international business event brings together visionaries, leaders, influencers and collaborators from around the world to explore the relationship between these two worlds and encourage collaboration towards the emergence of new business solution.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527896924670{margin-bottom: 0px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528067713589{margin-top: 0px !important;padding-top: 0px !important;}”]On the \u201cCabaret\u201d stage, in front of an audience of 400, Louis-Yves Cloutier invited those in attendance to consider the evolution of car buying in the near future:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”30px”][vc_row_inner][vc_column_inner][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527896924670{margin-bottom: 0px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528067731381{margin-top: 0px !important;padding-top: 0px !important;}”]On the \u201cCabaret\u201d stage, in front of an audience of 400, Louis-Yves Cloutier invited those in attendance to consider the evolution of car buying in the near future:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1527903825350{margin-right: 0px !important;margin-left: 0px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #f6f6f6 !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs” css=”.vc_custom_1527903867980{margin-top: 0px !important;padding-top: 0px !important;}”][vc_row_inner css=”.vc_custom_1527903876461{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_inner css=”.vc_custom_1527903859616{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;}”][vc_custom_heading text=”What challenges are retailers tackling in order to survive in the future?
\nWhat influence do consumers have over the transformation of retail?” font_container=”tag:div|font_size:20px|text_align:center|line_height:26px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1527903893228{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1527903889406{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #f6f6f6 !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner css=”.vc_custom_1527903899823{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527903240073{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”What challenges are retailers tackling in order to survive in the future?
\nWhat influence do consumers have over the transformation of retail?” font_container=”tag:div|font_size:20px|text_align:center|line_height:26px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner css=”.vc_custom_1527889642199{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]\"\"<\/p>\n

THE EVOLUTION OF SALES IN THE CONSUMER GOODS INDUSTRY:<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1527889635380{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_inner css=”.vc_custom_1527890196701{padding-right: 55px !important;padding-left: 55px !important;}”][vc_column_text css=”.vc_custom_1528067934117{margin-top: 0px !important;padding-top: 0px !important;}”]\u2018<\/strong>Who has recently set foot in a travel agency? Who has bought shoes entirely online? Who has started a transaction in-store and finished it online?\u2019<\/em><\/span><\/p>\n

Comparing trends in purchasing consumer goods from different industries that have embraced digitization, Louis-Yves identifies a poignant issue: until today, the \u2018conservative\u2019 automotive industry has resisted digital transformation and settled for the outdated, in-person dealership transaction.<\/span><\/p>\n

While the model has remained unchanged for a century, the introduction of widely-accessible new technologies such as the internet, smartphones and data use, has today disrupted this ecosystem:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner css=”.vc_custom_1527889642199{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]1-\u00a0<\/span>THE EVOLUTION OF SALES IN THE CONSUMER GOODS INDUSTRY:<\/span><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1527889635380{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column_inner][vc_column_text css=”.vc_custom_1528067922753{margin-top: 0px !important;padding-top: 0px !important;}”]\u2018<\/strong>Who has recently set foot in a travel agency? Who has bought shoes entirely online? Who has started a transaction in-store and finished it online?\u2019<\/em><\/span><\/p>\n

Comparing trends in purchasing consumer goods from different industries that have embraced digitization, Louis-Yves identifies a poignant issue: until today, the \u2018conservative\u2019 automotive industry has resisted digital transformation and settled for the outdated, in-person dealership transaction.<\/span><\/p>\n

While the model has remained unchanged for a century, the introduction of widely-accessible new technologies such as the internet, smartphones and data use, has today disrupted this ecosystem:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner css=”.vc_custom_1527889642199{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]\"\"<\/p>\n

NEW PLAYERS IN THE AUTOMOTIVE RETAIL LANDSCAPE:<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1527900315738{margin-top: 0px !important;margin-right: 55px !important;margin-bottom: 0px !important;margin-left: 55px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner][vc_custom_heading text=”In addition to the retailers that already own 99% of the industry in North America, several retail giants are expanding to have their share of the pie.” font_container=”tag:div|font_size:16px|text_align:left|color:%234a4a4a|line_height:24px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”text_regular”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”20px”][vc_row_inner equal_height=”yes” css=”.vc_custom_1527893055273{margin-top: 0px !important;margin-right: 55px !important;margin-bottom: 0px !important;margin-left: 55px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1527891881164{margin-right: 10px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”Market Disruptors” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1527901463625{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527892231283{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528068379091{margin-top: 0px !important;padding-top: 0px !important;}”]Such as Amazon or eBay, they are looking to expand their reach. These huge distribution networks have the advantage of being well-established, well-known, and accessible to several generations of consumers.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1527897055547{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 10px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”Manufacturers” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1527901458449{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527892243085{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528068430778{margin-bottom: 0px !important;}”]Traditional car manufacturers too, are are faced with an increased pressure from third parties and non-conventional manufacturers such as Tesla. The latter has opened digital branches to attract consumers, allowing them to make transactions directly online.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner css=”.vc_custom_1527889642199{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]2-<\/strong>\u00a0<\/span>NEW PLAYERS IN THE AUTOMOTIVE RETAIL LANDSCAPE:<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1527892152616{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner][vc_custom_heading text=”In addition to the retailers that already own 99% of the industry in North America, several retail giants are expanding to have their share of the pie.” font_container=”tag:div|font_size:16px|text_align:left|color:%234a4a4a|line_height:24px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”text_regular”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”20px”][vc_row_inner equal_height=”yes” css=”.vc_custom_1527897912805{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527898575808{margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”Market Disruptors” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1527901431388{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527892231283{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528068365642{margin-top: 0px !important;padding-top: 0px !important;}”]Such as Amazon or eBay, they are looking to expand their reach. These huge distribution networks have the advantage of being well-established, well-known, and accessible to several generations of consumers.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” css=”.vc_custom_1527897912805{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527897959893{margin-right: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”Manufacturers” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1527901426330{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527892243085{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528068444277{margin-bottom: 0px !important;}”]Traditional car manufacturers too, are are faced with an increased pressure from third parties and non-conventional manufacturers such as Tesla. The latter has opened digital branches to attract consumers, allowing them to make transactions directly online.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner css=”.vc_custom_1527893086090{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]\"\"POWER IN THE HANDS OF THE CONSUMER
\n<\/span><\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1527894236693{margin-right: 55px !important;margin-left: 55px !important;}”][vc_column_inner width=”1\/2″][vc_column_text]Today\u2019s customer wants to buy online. They want to initiate their transaction online and finalize it in-store and switch between the two with complete autonomy. They want their shopping experience to be fluid, simple, and transparent.<\/span>[\/vc_column_text][vc_column_text]THE RESULT<\/b>: up until recently the customer was simply a pawn in a pre-determined buying process outlined by the vendor. However, they now find themselves at the centre of a new dynamic in which they have the authority and the power of choice.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1527894227464{margin-right: 0px !important;}”][vc_single_image image=”11384″ img_size=”240×333″ alignment=”right” css=”.vc_custom_1527894611642{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Source : driving.ca” font_container=”tag:div|font_size:10px|text_align:left|color:%23686868″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”subtitle_primary” css=”.vc_custom_1527894665942{margin-top: 5px !important;margin-left: 60px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1527894332112{margin-right: 55px !important;margin-left: 55px !important;}”][vc_column_inner][vc_column_text]This transfer of power has forced the industry to modernize and adapt to a new style of service. The customer will continue to buy cars. Now, however, the industry is playing by the consumers\u2019 rules.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner css=”.vc_custom_1527893086090{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]3-<\/span>\u00a0<\/strong><\/span>POWER IN THE HANDS OF THE CONSUMER<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Today\u2019s customer wants to buy online. They want to initiate their transaction online and finalize it in-store and switch between the two with complete autonomy. They want their shopping experience to be fluid, simple, and transparent.<\/span>[\/vc_column_text][vc_single_image image=”11384″ img_size=”240×333″ alignment=”center” css=”.vc_custom_1527898058834{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Source : driving.ca” font_container=”tag:div|font_size:10px|text_align:center|color:%23686868″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”subtitle_primary” css=”.vc_custom_1527898070175{margin-top: 5px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=”.vc_custom_1527898125131{padding-top: 20px !important;}”][vc_column_text]THE RESULT<\/b>: up until recently the customer was simply a pawn in a pre-determined buying process outlined by the vendor. However, they now find themselves at the centre of a new dynamic in which they have the authority and the power of choice.
\n<\/span>[\/vc_column_text][vc_column_text]This transfer of power has forced the industry to modernize and adapt to a new style of service. The customer will continue to buy cars. Now, however, the industry is playing by the consumers\u2019 rules.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner css=”.vc_custom_1527893086090{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]\"\"THE SOLUTION: SHOWROOM 360, OUR PLATFORM FOR PURCHASING 100% ONLINE
\n<\/span><\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1527895188307{margin-right: 55px !important;margin-left: 55px !important;}”][vc_column_inner][vc_column_text]To adapt to this emergent market we need a solution that provides a simple and transparent experience that promises the customer the autonomy, flexibility, and service quality they desire. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner css=”.vc_custom_1527893086090{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1527889564771{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]4-<\/span>\u00a0<\/strong><\/span>THE SOLUTION: SHOWROOM 360, OUR PLATFORM FOR PURCHASING 100% ONLINE<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]To adapt to this emergent market we need a solution that provides a simple and transparent experience that promises the customer the autonomy, flexibility, and service quality they desire. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”middle” css=”.vc_custom_1527895511024{margin-right: 55px !important;margin-left: 55px !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”11198″ img_size=”100×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/selling-vehicles-online\/”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]For over four years, 360.Agency<\/strong> has been working to revolutionize the way consumers buy their vehicles by refining a purpose-built e-commerce platform, SHOWROOM 360<\/strong>.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1527895197463{margin-right: 55px !important;margin-left: 55px !important;}”][vc_column_inner][vc_column_text]For the first time in Canada, a dealer website allows you to complete the vehicle buying process entirely online, from start-to-finish, without ever having to leave the comfort of your own home.<\/span>[\/vc_column_text][vc_column_text]SHOWROOM 360 <\/strong>provides retailers with the flexibility to market and position their pricing with in-house offers, OEM incentives, or those from financial institutions, to maximize their sphere of influence in the retail industry.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner content_placement=”middle”][vc_column_inner][vc_single_image image=”11198″ img_size=”100×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/360.agency\/en\/solutions-for-dealership\/web-and-mobile-solutions-for-car-dealers\/selling-vehicles-online\/”][vc_column_text]For over four years, 360.Agency<\/strong> has been working to revolutionize the way consumers buy their vehicles by refining a purpose-built e-commerce platform, SHOWROOM 360<\/strong>.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]For the first time in Canada, a dealer website allows you to complete the vehicle-buying process entirely online, from start-to-finish, without ever having to leave the comfort of your own home.<\/span>[\/vc_column_text][vc_column_text]SHOWROOM 360 <\/strong>provides retailers with the flexibility to market and position their pricing with in-house offers, OEM incentives, or those from financial institutions, to maximize their sphere of influence in the retail industry.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1527898352228{margin-right: 55px !important;margin-left: 55px !important;}”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”9523″ img_size=”full”][vc_row_inner][vc_column_inner][vc_column_text]Since SHOWROOM 360<\/strong>\u2019s launch on May 24th<\/sup>, 2017, over 30 dealerships from all over Canada have implemented this revolutionary solution and successfully sold their vehicle stock online.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”6620″ img_size=”100×100″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]With customer feedback providing no shortage of unbridled encouragement for the future of 100% online vehicle sales.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]By the end of 2018, 360.Agency<\/strong> will have integrated the SHOWROOM 360 <\/strong>platform into the websites of hundreds of individual dealerships and aims to become a staple for all industry clients within the next 2-5 years.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”9523″ img_size=”full”][vc_row_inner][vc_column_inner][vc_column_text]Since SHOWROOM 360<\/strong>\u2019s launch on May 24th<\/sup>, 2017, over 30 dealerships from all over Canada have implemented this revolutionary solution and successfully sold their vehicle stock online.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”6620″ img_size=”100×100″ alignment=”center”][vc_column_text]With customer feedback providing no shortage of unbridled encouragement for the future of 100% online vehicle sales.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]By the end of 2018, 360.Agency<\/strong> will have integrated the SHOWROOM 360 <\/strong>platform into the websites of hundreds of individual dealerships and aims to become a staple for all industry clients within the next 2-5 years.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527898473975{padding-top: 30px !important;padding-right: 60px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #f6f6f6 !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527896049340{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 15px !important;}”][vc_custom_heading text=”Are you interested in joining the e-commerce revolution?
\nTry our online sales solution and become another one of our satisfied customers today.” font_container=”tag:div|font_size:18px|text_align:center|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1527903437750{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”40px”][vc_btn title=”I want Showroom 360″ style=”classic” shape=”square” color=”juicy-pink” align=”center” el_class=”button_primary” link=”url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|||”][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”juicy-pink” align=”center” link=”url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fweb-and-mobile-solutions-for-car-dealers%2Fselling-vehicles-online%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1527898527285{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner][vc_column_inner][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527896049340{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 15px !important;}”][vc_custom_heading text=”Are you interested in joining the e-commerce revolution?
\nTry our online sales solution and become another one of our satisfied customers today.” font_container=”tag:div|font_size:18px|text_align:center|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1527903443937{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”40px”][vc_btn title=”I want Showroom 360″ style=”classic” shape=”square” color=”juicy-pink” align=”center” el_class=”button_primary” link=”url:https%3A%2F%2F360.agency%2Fen%2Fcontactus%2F|||”][vc_btn title=”READ MORE” style=”outline” shape=”square” color=”juicy-pink” align=”center” link=”url:https%3A%2F%2F360.agency%2Fen%2Fsolutions-for-dealership%2Fweb-and-mobile-solutions-for-car-dealers%2Fselling-vehicles-online%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60px”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”11172″ img_size=”medium” alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1527887927839{padding-left: 30px !important;}”][vc_custom_heading text=”Back to the conference” font_container=”tag:div|font_size:20px|text_align:left|color:%23e14940″ google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_primary” css=”.vc_custom_1527899374219{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”10″ accent_color=”#e14940″ css=”.vc_custom_1527888058474{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 8px !important;padding-bottom: 8px !important;}”][vc_column_text css=”.vc_custom_1528067614829{margin-top: 0px !important;padding-top: 0px !important;}”]On Friday 25th of May, as part of C2 Montreal, 360.Agency president … <\/p>\n

Continue reading “Louis-Yves Cloutier, President of 360.Agency and Invited Speaker at C2 Montreal”<\/span><\/a><\/p>\n

<\/p>\n","protected":false},"author":26,"featured_media":11366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n360.Agency • Louis-Yves Cloutier, President of 360.Agency and Invited Speaker at C2 Montreal<\/title>\n<meta name=\"description\" content=\"Chez 360.Agency :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/blog\/louis-yves-cloutier-president-of-360agency-and-invited-speaker-at-c2-montreal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360.Agency • 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