{"id":9389,"date":"2017-08-17T21:09:16","date_gmt":"2017-08-17T21:09:16","guid":{"rendered":"https:\/\/360.agency\/solutions-for-dealership\/digitaladvertising\/strategies-de-referencement\/"},"modified":"2024-09-11T09:54:41","modified_gmt":"2024-09-11T13:54:41","slug":"seo-strategies","status":"publish","type":"page","link":"https:\/\/360.agency\/en\/solutions-for-dealership\/digital-advertising-car-dealerships\/seo-strategies\/","title":{"rendered":"CONTENT 360 – Content Marketing and SEO Strategies"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” equal_height=”yes” content_placement=”top” css=”.vc_custom_1722954786175{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #2696c5 !important;}” el_class=”row-header”][vc_column][vc_row_inner content_placement=”middle” gap=”30″ css=”.vc_custom_1673365394324{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”41257″ img_size=”Large” alignment=”right”][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-xs” css=”.vc_custom_1673365551742{padding-right: 70px !important;}”][vc_custom_heading text=”CONTENT 360″ font_container=”tag:h2|font_size:55px|text_align:left|color:%23ffffff|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1575493390958{margin-bottom: 0px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Content Marketing and SEO Strategies” font_container=”tag:h3|font_size:25px|text_align:left|color:%23ffffff|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” css=”.vc_custom_1575913668486{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Stand out from the competition by building a community of
\nconsumers who enjoy your products and share your values.” font_container=”tag:div|font_size:16px|text_align:left|color:%23ffffff|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1575913700314{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;}”][vc_btn title=”Capture your customers’ attention” style=”classic” shape=”round” color=”white” align=”left” el_class=”button_secondary” css=”.vc_custom_1725975905158{margin-top: 30px !important;}” link=”url:%2Fen%2Fsolutions-for-dealership%2Fcontact-products%2F”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”top” css=”.vc_custom_1572881630366{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_col-xs-12″ css=”.vc_custom_1572881660470{margin-top: 0px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”CONTENT 360″ font_container=”tag:h2|font_size:40px|text_align:center|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1575494900069{margin-top: 20px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Content Marketing and SEO Strategies” font_container=”tag:h3|font_size:25px|text_align:center|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” css=”.vc_custom_1575913724513{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Stand out from the competition by building a community of consumers who enjoy your products and share your values.” font_container=”tag:div|font_size:16px|text_align:center|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary_left” css=”.vc_custom_1575913708670{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;}”][vc_btn title=”Capture your customers’ attention” style=”classic” shape=”round” color=”juicy-pink” align=”center” link=”url:%2Fen%2Fsolutions-for-dealership%2Fcontact-products%2F” el_class=”button_primary” css=”.vc_custom_1725975958545{margin-top: 30px !important;}”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1506023402232{margin-top: 40px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 40px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1501011415438{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-xs”][vc_row_inner content_placement=”middle” gap=”30″ css=”.vc_custom_1575494772672{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/4″ css=”.vc_custom_1500388141971{padding-right: 10px !important;padding-left: 30px !important;}”][vc_single_image image=”19823″ alignment=”center”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1500996145946{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Bring visibility and credibility to your dealership” font_container=”tag:h2|font_size:30px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1575913940042{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_column_text el_class=”text_regular” css=”.vc_custom_1575913955770{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

Quality content on your website enhances your brand image, inspires consumer confidence, and improves your visibility and ranking in search engines.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”10″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1501013255300{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 10px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1501011468614{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_row_inner css=”.vc_custom_1573149042510{margin-top: 0px !important;margin-right: 20px !important;margin-bottom: 0px !important;margin-left: 20px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner css=”.vc_custom_1501013276130{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;padding-left: 10px !important;}”][vc_single_image image=”19823″ alignment=”center”][vc_custom_heading text=”Bring visibility and credibility to your dealership” font_container=”tag:h2|font_size:30px|text_align:left|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1576262039135{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_column_text el_class=”text_regular”]<\/p>\n

Quality content on your website enhances your brand image, inspires consumer confidence, and improves your visibility and ranking in search engines.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column css=”.vc_custom_1722964117387{background-color: #ff9d2f !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner equal_height=”yes” content_placement=”middle” gap=”35″ css=”.vc_custom_1722965833042{margin-right: 50px !important;margin-left: 50px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1575645263425{margin-right: 0px !important;padding-right: 0px !important;}”][vc_column_text]New!<\/strong><\/span>[\/vc_column_text][vc_single_image image=”41445″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/360.agency\/fr\/local-seo-360-landing-page-fr\/” css=”.vc_custom_1725976084215{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1722964313973{margin: 0px !important;padding: 0px !important;}”][vc_column_text css=”.vc_custom_1725975695718{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n

LOCAL SEO 360<\/span><\/strong><\/span><\/p>\n

ENHANCE YOUR ONLINE VISIBILITY<\/strong><\/span><\/p>\n

Our Local SEO product boosts online visibility, attracting more potential customers and driving sales.<\/span><\/p>\n

It enables dealerships to showcase their inventory on Google My Business and Bing Automotive Marketplace, attracting more potential customers and driving sales.<\/span><\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_btn title=”Learn More” style=”outline” shape=”round” color=”white” link=”url:https%3A%2F%2F360.agency%2Fen%2Flocal-seo-360%2F”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”10″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1506023412269{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 30px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 10px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1500393781135{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_row_inner equal_height=”yes” gap=”30″][vc_column_inner width=”1\/4″ css=”.vc_custom_1500647779849{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”19826″ alignment=”center” css=”.vc_custom_1576257025050{padding-top: 20px !important;}”][vc_custom_heading text=”Benefit from the expertise of a news agency specialized in the automotive industry.” font_container=”tag:div|font_size:18px|text_align:left|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1575913971686{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1500647863874{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”19828″ alignment=”center” css=”.vc_custom_1576257034111{padding-top: 20px !important;}”][vc_custom_heading text=”Be the prominent leader of your industry, and inspire your customers\u2019 confidence.” font_container=”tag:div|font_size:18px|text_align:left|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1579710264162{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1500647907143{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”19830″ alignment=”center” css=”.vc_custom_1576257043459{padding-top: 20px !important;}”][vc_custom_heading text=”Supercharge your website SEO and online visibility.” font_container=”tag:div|font_size:18px|text_align:left|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1575913988609{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1502816045395{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 15px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”19771″ alignment=”center” css=”.vc_custom_1576257049295{padding-top: 20px !important;}”][vc_custom_heading text=”Build loyalty, and prospect new customers 24 hours a day, 7 days a week.” font_container=”tag:div|font_size:18px|text_align:left|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1575914000727{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column css=”.vc_custom_1575645255754{background-color: #f6f6f6 !important;}” offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”middle” css=”.vc_custom_1575645276464{margin-top: 40px !important;margin-right: 100px !important;margin-bottom: 60px !important;margin-left: 100px !important;}”][vc_column_inner width=”2\/3″ css=”.vc_custom_1575645263425{margin-right: 0px !important;padding-right: 0px !important;}”][vc_custom_heading text=”Stop looking for customers. Make them come to you!” font_container=”tag:h2|font_size:20px|text_align:left|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal” el_class=”title_secondary” css=”.vc_custom_1575914013528{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1576262072268{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]A strong content strategy ranks you higher in search engines. It requires the frequent publication of editorial content that is informative, practical or fun, and is most often published as blog posts.<\/span><\/p>\n

It contributes to the achievement of several objectives:<\/strong>[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text el_class=”text_list” css=”.vc_custom_1575914075001{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n\n\n\n\n
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  • Reputation<\/span><\/li>\n<\/ul>\n<\/td>\n
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  • Sales<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
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  • Acquisition<\/span><\/li>\n<\/ul>\n<\/td>\n
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