{"id":20316,"date":"2020-01-02T19:38:36","date_gmt":"2020-01-02T19:38:36","guid":{"rendered":"https:\/\/360.agency\/solutions-for-dealership\/digital-advertising-car-dealerships\/persona-360\/"},"modified":"2023-11-14T16:03:53","modified_gmt":"2023-11-14T21:03:53","slug":"persona-360","status":"publish","type":"page","link":"https:\/\/360.agency\/en\/solutions-for-dealership\/digital-advertising-car-dealerships\/persona-360\/","title":{"rendered":"PERSONA 360"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content” content_placement=”top” css=”.vc_custom_1577994451896{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/360.agency\/wp-content\/uploads\/2020\/01\/2019-header-PERSONA-2000px.jpg?id=20305) !important;}” el_class=”row-header”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner gap=”30″ css=”.vc_custom_1572881084366{margin-top: 80px !important;margin-bottom: 80px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-xs-12″][vc_custom_heading text=”PERSONA 360″ font_container=”tag:h2|font_size:55px|text_align:left|color:%23ffffff|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1577983408819{margin-bottom: 0px !important;padding-bottom: 20px !important;}”][vc_custom_heading text=”Define your persona to create your personalized media plan.” font_container=”tag:div|font_size:16px|text_align:left|color:%23ffffff|line_height:32px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578340923804{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;}”][vc_btn title=”Discover your PERSONA 360 profile” style=”classic” shape=”square” color=”white” align=”left” el_class=”button_secondary” css=”.vc_custom_1699995787972{margin-top: 30px !important;}” link=”url:%2Fen%2Fsolutions-for-dealership%2Fcontact-products%2F|title:GetStarted%20%E2%80%93%20Pub%20%E2%80%93%20EN”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”top” css=”.vc_custom_1577996920785{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/360.agency\/wp-content\/uploads\/2020\/01\/2019-header-produit-mobile-764px.jpg?id=20327) !important;}” el_class=”row-header-mobile”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_col-xs-12″][vc_empty_space height=”180px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”top” css=”.vc_custom_1572881630366{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_col-xs-12″ css=”.vc_custom_1572881660470{margin-top: 0px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”PERSONA 360″ font_container=”tag:h2|font_size:40px|text_align:center|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1577983470405{margin-top: 20px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Define your persona to create your personalized media plan.” font_container=”tag:div|font_size:16px|text_align:center|line_height:28px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” el_class=”title_secondary_left” css=”.vc_custom_1578411420682{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;}”][vc_btn title=”Discover your PERSONA 360 profile” style=”classic” shape=”square” color=”juicy-pink” align=”center” link=”url:%2Fen%2Fsolutions-for-dealership%2Fcontact-products%2F” el_class=”button_primary” css=”.vc_custom_1699995801789{margin-top: 30px !important;}”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1506023402232{margin-top: 40px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 40px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1501011415438{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-xs”][vc_row_inner css=”.vc_custom_1501011425091{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner width=”1\/4″ css=”.vc_custom_1500388141971{padding-right: 10px !important;padding-left: 30px !important;}”][vc_single_image image=”20280″][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1500996145946{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_custom_heading text=”360.Agency\u2019s objective: create a customized media plan according to the needs and objectives of each dealership.” font_container=”tag:h2|font_size:30px|text_align:left|line_height:40px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578411476637{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_column_text el_class=”text_regular” css=”.vc_custom_1578341110838{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]Drawing on their experience and the daily contact they have with dealers, our media directors have developed an exclusive tool to offer you a 100% personalized digital marketing strategy.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”10″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1501013255300{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 10px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1501011468614{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_row_inner css=”.vc_custom_1573149042510{margin-top: 0px !important;margin-right: 20px !important;margin-bottom: 0px !important;margin-left: 20px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner css=”.vc_custom_1501013276130{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;padding-left: 10px !important;}”][vc_single_image image=”20280″ alignment=”center”][vc_custom_heading text=”360.Agency\u2019s objective: create a customized media plan according to the needs and objectives of each dealership.” font_container=”tag:h2|font_size:30px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578411498630{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_column_text el_class=”text_regular”]Drawing on their experience and the daily contact they have with dealers, our media directors have developed an exclusive tool to offer you a 100% personalized digital marketing strategy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994717392{margin-bottom: 20px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”PERSONA 360, A UNIQUE APPROACH” font_container=”tag:h4|font_size:30px|text_align:center|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_primary” css=”.vc_custom_1578411542858{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”middle”][vc_column width=”1\/2″][vc_single_image image=”20287″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_custom_heading text=”What is a persona?” font_container=”tag:div|font_size:25px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578411567638{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994732149{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_column_text]In marketing terms, a persona represents a group of consumers with similar desires and needs. Each persona has particular psychological characteristics, which are taken into account in the creation of offers and products.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”10″ equal_height=”yes” content_placement=”middle” css=”.vc_custom_1506023412269{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 30px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 10px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;}”][vc_column css=”.vc_custom_1500393781135{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1578411677443{padding-left: 0px !important;}”]We have adapted this reliable concept for our car dealer customers. These 4 personas correspond to the following desires and expectations:<\/strong><\/span>[\/vc_column_text][vc_row_inner equal_height=”yes” gap=”30″][vc_column_inner width=”1\/4″ css=”.vc_custom_1500647779849{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”20276″ alignment=”center” css=”.vc_custom_1577991763974{padding-top: 20px !important;}”][vc_custom_heading text=”Lead enthusiast” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1577996999955{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Measures the effectiveness of their communication by the number of leads received in their CRM.” font_container=”tag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1635433666236{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1500647863874{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”20278″ alignment=”center” css=”.vc_custom_1577991775820{padding-top: 20px !important;}”][vc_custom_heading text=”Sales Enthusiast” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1577997008955{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Wants to make maximum sales, regardless of where customers come from.” font_container=”tag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1579108163536{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1500647907143{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”20272″ alignment=”center” css=”.vc_custom_1577991788475{padding-top: 20px !important;}”][vc_custom_heading text=”Brand Lover” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1577997020893{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Wants to improve the visibility of its brand and build customer loyalty.” font_container=”tag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1578411836691{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/4″ css=”.vc_custom_1502816045395{margin-top: 10px !important;margin-right: 10px !important;margin-bottom: 10px !important;margin-left: 10px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 15px !important;padding-left: 20px !important;background-color: #ffffff !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_single_image image=”20274″ alignment=”center” css=”.vc_custom_1577991804487{padding-top: 20px !important;}”][vc_custom_heading text=”Conqueror” font_container=”tag:div|font_size:18px|text_align:center|color:%234a4a4a|line_height:22px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1577997038555{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][vc_custom_heading text=”Wants to get ahead of their competitors.” font_container=”tag:div|font_size:14%20px|text_align:center|color:%234a4a4a|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” el_class=”txt-regular” css=”.vc_custom_1579108213342{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 20px !important;padding-left: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”middle”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner][vc_custom_heading text=”What is your PERSONA 360 profile?” font_container=”tag:div|font_size:25px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1579108234184{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994746751{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_column_text]During a meeting with your media director, you will complete our specialized questionnaire. They analyze your answers and tell you which persona suits you.<\/span><\/p>\n

 <\/p>\n

No one is ever fully represented by a single persona. Each dealer has different objectives and is therefore a unique mix of each of our personas.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_single_image image=”20318″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”middle”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994746751{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”30px”][vc_custom_heading text=”How to find your PERSONA 360 profile?” font_container=”tag:div|font_size:25px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578414984875{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”30px”][vc_single_image image=”20318″ img_size=”full”][vc_empty_space height=”20px”][vc_column_text]During a meeting with your media director, you will complete our specialized questionnaire. They analyze your answers and tell you what types of personas suit you. <\/span><\/p>\n

 <\/p>\n

No one is ever fully represented by a single persona. Each dealer has different objectives and is therefore a unique mix of each of our personas.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”middle”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner][vc_column_inner][vc_single_image image=”20321″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner][vc_custom_heading text=”What are the advantages?” font_container=”tag:div|font_size:25px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578414961929{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”10px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994758149{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_column_text]Each PERSONA 360 has a detailed, pre-established communication strategy to guide you in setting up your personalized media plan.<\/span> The use of personas has tremendous benefits for dealers:<\/span><\/span>[\/vc_column_text][vc_column_text]\u2022 Immediately select the products and solutions most in line with your objectives.<\/span>
\n\u2022 Identify the KPIs that matter to you.<\/span>
\n\u2022 Get your campaign started quickly and effectively.<\/span>
\n\u2022 Regular review of the media plan according to annual results.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”30″ content_placement=”middle”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994758149{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”30px”][vc_custom_heading text=”What are the advantages?” font_container=”tag:div|font_size:25px|text_align:left|line_height:30px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1578417022785{margin-top: 0px !important;padding-top: 0px !important;}”][vc_empty_space height=”30px”][vc_single_image image=”20321″ img_size=”full”][vc_empty_space height=”20px”][vc_column_text]Each PERSONA 360 has a detailed, pre-established communication strategy to guide you in setting up your personalized media plan.<\/span> The use of personas has tremendous benefits for dealers:<\/span><\/span>[\/vc_column_text][vc_column_text]\u2022 Immediately select the products and solutions most in line with your objectives.<\/span>
\n\u2022 Identify the KPIs that matter to you.<\/span>
\n\u2022 Get your campaign started quickly and effectively.<\/span>
\n\u2022 Regular review of the media plan according to annual results.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px”][vc_row_inner][vc_column_inner][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#8e8e8e” css=”.vc_custom_1577994768576{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_custom_heading text=”PERSONAS 360: EXCLUSIVE TO 360.AGENCY” font_container=”tag:div|font_size:30px|text_align:center|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary” css=”.vc_custom_1579639329917{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 30px !important;}”][vc_column_text]<\/p>\n

At 360.Agency, innovation is part of our DNA.<\/span><\/strong><\/p>\n

 <\/p>\n

We are always innovating tools for you to take the lead over your competitors.\u00a0<\/span><\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1573148913723{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #f6f6f6 !important;}”][vc_custom_heading text=”Personas are another revolution of 360.Agency!” font_container=”tag:h4|font_size:30px|text_align:center|line_height:35px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal” el_class=”title_secondary”][vc_empty_space height=”20px”][vc_btn title=”Discover your PERSONA 360 profile!” style=”classic” shape=”square” color=”juicy-pink” align=”center” link=”url:%2Fen%2Fsolutions-for-dealership%2Fcontact-products%2F” el_class=”button_primary”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”10″ content_placement=”middle” css=”.vc_custom_1631880405293{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 30px !important;padding-right: 0px !important;padding-bottom: 30px !important;padding-left: 0px !important;border-left-color: #ffffff !important;border-right-color: #ffffff !important;border-top-color: #ffffff !important;border-bottom-color: #ffffff !important;}”][vc_column css=”.vc_custom_1631881203008{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-right: 10px !important;padding-left: 10px !important;border-left-color: #d8d8d8 !important;border-left-style: solid !important;border-right-color: #d8d8d8 !important;border-right-style: solid !important;border-top-color: #d8d8d8 !important;border-top-style: solid !important;border-bottom-color: #d8d8d8 !important;border-bottom-style: solid !important;}”][vc_custom_heading text=”Did you know?” font_container=”tag:h4|font_size:30px|text_align:left” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:100%20light%20regular%3A100%3Anormal”][vc_masonry_grid post_type=”ids” gap=”15″ item=”28086″ initial_loading_animation=”none” grid_id=”vc_gid:1699995773546-a4d16a4a-225c-4″ include=”23153, 16074, 13074″][vc_btn title=”READ MORE” style=”flat” shape=”square” color=”juicy-pink” align=”center” el_class=”button_primary” link=”url:https%3A%2F%2F360.agency%2Fen%2Fblog%2Fcategory%2F360-partners%2F”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content” content_placement=”top” css=”.vc_custom_1577994451896{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https:\/\/360.agency\/wp-content\/uploads\/2020\/01\/2019-header-PERSONA-2000px.jpg?id=20305) !important;}” el_class=”row-header”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner gap=”30″ css=”.vc_custom_1572881084366{margin-top: 80px !important;margin-bottom: 80px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-6 vc_col-md-6 vc_col-xs-12″][vc_custom_heading text=”PERSONA 360″ font_container=”tag:h2|font_size:55px|text_align:left|color:%23ffffff|line_height:20px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal” css=”.vc_custom_1577983408819{margin-bottom: … <\/p>\n

Continue reading “PERSONA 360”<\/span><\/a><\/p>\n

<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20316","page","type-page","status-publish","hentry"],"yoast_head":"\nPERSONA 360 • 360.Agency<\/title>\n<meta name=\"description\" content=\"Set up your 100% personalized digital marketing strategy today with products and strategies in line with your business objectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360.agency\/en\/solutions-for-dealership\/digital-advertising-car-dealerships\/persona-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PERSONA 360 • 360.Agency\" \/>\n<meta property=\"og:description\" content=\"Set up your 100% personalized digital marketing 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