PERSONA 360

PERSONA 360

Define your persona to create your personalized media plan.

PERSONA 360

Define your persona to create your personalized media plan.

360.Agency’s objective: create a customized media plan according to the needs and objectives of each dealership.

Drawing on their experience and the daily contact they have with dealers, our media directors have developed an exclusive tool to offer you a 100% personalized digital marketing strategy.

360.Agency’s objective: create a customized media plan according to the needs and objectives of each dealership.

Drawing on their experience and the daily contact they have with dealers, our media directors have developed an exclusive tool to offer you a 100% personalized digital marketing strategy.

PERSONA 360, A UNIQUE APPROACH

What is a persona?

In marketing, a persona represents a group of consumers with similar desires and needs. Each persona has particular psychological characteristics, which are taken into account in the creation of offers and products.

We have adapted this reliable concept for our car dealer customers. These 4 personas correspond to the following desires and expectations:

Lead enthusiast
Measures the effectiveness of its communication by the number of leads received in its CRM.
Sales Enthusiast
Wants to make maximum sales, regardless of where customers come from.
Brand Lover
Wants to improve the visibility of its brand and build customer loyalty.
Conqueror
Wants to get ahead of their competitors.
What is your PERSONA 360 profile?

During a meeting with your media director, you complete our specialized questionnaire. They analyze your answers and tell you which persona suits you.

 

No one is ever fully represented by a single persona. Each dealer has different objectives and is therefore a unique mix of each of our personas.

How to find your PERSONA 360 profile?

During a meeting with your media director, you complete our specialized questionnaire. They analyze your answers and tell you what types of personas suit you.

 

No one is ever fully represented by a single persona. Each dealer has different objectives and is therefore a unique mix of each of our personas.

PERSONA 360_EN_360.Agency
What are the advantages?

Each PERSONA 360 has a detailed, pre-established communication strategy to guide you in establishing your own personalized media plan. The use of personas has tremendous benefits for dealers:

• Immediately select the products and solutions most in line with your objectives.
• Identify the KPIs that matter to you.
• Get your campaign started quickly and effectively.
• Regular review of the media plan according to annual results.

What are the advantages?
PERSONA 360_EN_360.Agency

Each PERSONA 360 has a detailed, pre-established communication strategy to guide you in establishing your own personalized media plan. The use of personas has tremendous benefits for dealers:

• Immediately select the products and solutions most in line with your objectives.
• Identify the KPIs that matter to you.
• Get your campaign started quickly and effectively.
• Regular review of the media plan according to annual results.

PERSONAS 360: EXCLUSIVE TO 360.AGENCY

At 360.Agency, innovation is part of our DNA.

 

We are always innovating tools for you to take the lead over your competitors. 

Personas are another revolution of 360.Agency!