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DESCRIPTION
Ready to make a lasting impact with a dynamic and innovative company? Join the 360.Agency team! We’re experts in creating web and marketing solutions tailored for the automotive sector.
Our package includes fun, flexible hours, group insurance from day one, unlimited telemedicine for you and your family, and much more!
Under the responsibility of the President, the Director of Product Marketing and Growth will be responsible for developing and executing B2B marketing strategies to drive the success of our sales team and oversee the go-to-market strategy for our products.
The ideal candidate will have solid experience in B2B marketing, particularly in the sale of SAAS software, in the automotive sector.
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MAIN TASKS AND RESPONSIBILITIES
1-Strategy
- In collaboration with the President, develop the annual marketing and external communications plan;
- Determine the annual marketing department budget and monitor it;
- Identify performance indicators specific to the sale of SAAS software and monitor them to support decision-making and identify solutions to current challenges;
2-Growth Marketing and Product Ownership
- Lead the analysis of market trends and competitive intelligence for website and CRM products
- Define product features, develop go-to-market strategies, and create sales documentation
- Produce comprehensive user guides, sales support materials, and resources
3-Sales Support
- Plan and coordinate the various phases of implementation of the marketing and external communications plan, projects, and processes, and monitor them while respecting deadlines and allocated budgets;
- Develop and maintain sales scripts, including product benefits and objection management
- Design and implement Account-Based Marketing (ABM) strategies in collaboration with the sales team
- Track leads and conversion rates
4-Content Development and Strategy
- Create compelling case studies demonstrating the ROI of our solutions
- Monitor and analyze revenues generated by marketing initiatives, making data-based adjustments
- Standardize product packages and maintain OEM certification grids
5-Team Leadership
- Manage and supervise the marketing team, fostering a culture of innovation and excellence
- Collaborate closely with sales, product, and customer success teams to ensure alignment of priorities.
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REQUIRED QUALIFICATIONS
Skills:
- University degree in Marketing, Business, or related field; MBA preferred
- 5+ years of experience in B2B marketing, preferably in the sale of SAAS software.
- Ability to define, implement, and monitor a marketing and communication action plan;
- Experience in inspiring, recruiting, developing, and motivating high-performing teams that promote teamwork and achieve business objectives;
- Experience in defining, planning, and monitoring budgets and performance indicators for the sale of SAAS software;
- Experience working in a dynamic and entrepreneurial SME environment;
- Strong analytical skills with experience in data-driven decision-making
- Excellent communication and presentation skills
- Proficiency in French and English
- Knowledge of the automotive industry is an asset.
Personal Attributes:
- Possess strategic and entrepreneurial thinking, focused on evolution and growth (business acumen);
- Possess a high level of credibility and act with transparency to establish close relationships with clients, business partners, subcontractors, employees, and colleagues;
- Demonstrate a high level of adaptability and the ability to work in a constantly evolving environment where quality standards are high and teamwork is valued.
- Possess a high level of integrity and professionalism;
- Attention to detail, strong analytical, synthesis, and judgment skills;
- Demonstrated organizational and time management skills;
- Initiative, high level of autonomy, and the ability to work under pressure;
- Strong interest in strategic monitoring, business development, innovative ideas, project management, customer service, and personnel management
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VALUES
Work environment:
- Located in Griffintown close to public transportation
- Beautiful, open and modern work environment
- Hybrid work and flexible hours
- 100% reimbursed transportation card*
- Summer hours*.
- Computer equipment provided for home and office use
Welfare:
- Full group insurance from day 1
- Unlimited virtual medical clinic for you and your family
- Discounts at various partners (Strom SPA, Gym)
Entertainment & other:
- Social events: happy hour, team dinners, Halloween, Christmas party, children’s Christmas…
- Coffee, tea, snacks (cereal bar) and drinks available
- Opportunity to work from abroad for 4 weeks per year*.
*conditions apply
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ADVANTAGES
360.Agency offers a warm, family and flexible working environment, where we love simplicity and communication. We are all at the heart of the customer service process, and each of us is called upon to take an interest in all the company’s products and technical aspects. Our strengths and talents are valued and can lead to growth within the company.
If you are passionate about B2B marketing and ready to take on a challenge in the automotive technology field, we want to hear from you!