- Dilawri Group of Companies has chosen 360.Agency to initiate a complete digital transformation and expand its online presence and digital services.
(MONTREAL, Quebec) Dilawri Group of Companies has announced a new partnership with 360.Agency to initiate a complete digital transformation of its entire network of dealerships and services.
In collaboration with Montreal-based 360.Agency, Dilawri Group of Companies will be vastly expanding its online presence and increasing its digital service offering, further consolidating its position as the largest automotive dealership network in Canada.
The partnership, which took over 18 months to finalize, will officially launch in the third quarter of 2019 with new websites slated to come online over the course of the summer. A full suite of digital strategies and ecommerce solutions will follow throughout 2019 and beyond.
“This is a very important step for us”, says David Boots, Director of National Operations at Dilawri Group of Companies. “This partnership will usher in a new era of online marketing and retailing, and it was important for us to work with an agency that could provide every service we needed, from the initial website optimization to digital advertising to SEO to social media management”.
“We were very thorough in our selection process and completed an expansive review of the digital solution space in Canada and the United States to make sure we work with the right team. 360.Agency has become one of the premier digital solutions providers in Canada, and through our discussions we quickly realized that we shared the same vision about the marketplace and the future of automotive online commerce” added Mr. Boots.
Over the last 10 years, 360.Agency has worked with over 600 automotive dealerships across North America to optimize their online performance and digital sales channels. The agency has developed close partnerships with OEMs over the last 2 years and launched Canada’s first fully-online e-commerce platform, Showroom 360, in 2017. The company with over 200 employees provides the full suite of online solutions including automotive e-commerce solutions, CRM optimization and CMS platforms, digital advertising management and optimization, search engine optimization, programmatic advertising, content creation and strategy, and desktop and mobile web customization and design.
For Louis-Yves Clouter, CEO and Co-founder of 360.Agency, this new partnership is further indication of a changing automotive retailing landscape for retailers, consumers, suppliers, and manufacturers.
“Our mission from the very beginning was to revolutionize the way people buy cars. Today, we realize that automakers and retailers have the same vision as well. We work with our partners like Dilawri Group of Companies to consolidate their digital solutions and products and provide every possible service needed for an effective and sustainable online to offline strategy”, Mr. Cloutier says.
“We are proud to work with Dilawri Group of Companies to transform their digital ecosystem and assist in their continued growth in every area of the retailing landscape”.
Dilawri Group of Companies is Canada’s largest automotive group with 72 franchised dealerships representing 30 automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership. For more information about Dilawri please visit ww.dilawri.ca.
360.Agency is an automotive dealership services supplier with over 200 employees and more than 400 clients in Canada and the United States. Founded with the vision and mission to revolutionize the way have been buying cars for the last century, 360.Agency combines the unique expertise of six businesses operating independently and synergistically to provide technology, content and SEO, advertising and human resources solutions to car dealerships. Recognized for its unique expertise in the deployment of Internet solutions, e-commerce, mobility, integrated advertising management, customer relationship management (CRM) and resource placement, 360.Agency works with the largest dealership groups in Canada and directly with manufacturers to usher in the latest generation of digital dealer solutions for today and tomorrow’s car buyer.