4 Reasons to Organize Virtual Private Sales for Your Dealership

Whether they’re seen as the latest trend or a real sales booster, the phenomenon of private sales has conquered all industries today. 360.Agency has come up with the virtual version of this new kind of event that consumers love. What are virtual private sales? Why should you organize one at your dealership? Read on to find out!

Whether they’re seen as the latest trend or a real sales booster, the phenomenon of private sales has conquered all industries today. 360.Agency has come up with the virtual version of this new kind of event that consumers love. What are virtual private sales? Why should you organize one at your dealership? Read on to find out!

What are private sales?

Whether online or in-store, Private Sales are premium events that last for a limited time and are reserved for a select number of your existing customers. This special clientele then benefits from certain offers or products specially selected for the occasion. Because they are perfectly targeted and match your typical buyers, attendees rarely leave empty-handed.

Private in-store sales

Special decorations, entertainment, refreshments, and hors d’oeuvres are usually required to underline the exclusive nature of the event. Although private sales can be organized during the day, it’s preferable to open the showroom after the usual opening to maintain the exclusive feel of the event. You can also choose a more connected alternative by sharing your event on social media and inviting participants by appointment only. Our team of social media specialists can assist you in this process.

montreal vente privée

Virtual private sales by 360.Agency

Virtual private sales are integrated into your website and synchronized with your CRM 360, allowing you to easily access your customer database and track campaign results. You don’t need to prepare your showroom specifically for the event, as everything takes place on your website. Why complicate things when they can be simplified?

How it works:

1. Each guest receives their unique personal access code by email, several days before the event begins.

2. During a defined period, the dedicated web page is accessible only to guests.

3. The VIP customer is offered exclusive personalized offers according to their preferences and desires.

4. The corresponding personalized discount coupon is displayed on the screen. Two options are then possible:

        • Go back to the list of vehicles and make another selection.
        • Present the voucher at the dealership to take advantage of the offer, during regular opening hours.
4 Reasons to Organize Virtual Private Sales for Your Dealership_360.Agency

4 reasons to organize virtual private sales for your dealership

1. Increase your sales

The principle of private sales is based on the careful selection of guests to significantly increase your conversion rate. As they are already part of your database, you will have all the necessary data to select them carefully, according to criteria such as:

    • the date of their lease renewal
    • the purchase date of their last vehicle
    • the end of their financing
    • their habit of acquiring the latest model as soon as it’s released
    • etc.

2. Destock your inventory quickly

Virtual private sales bring together many qualified potential buyers over a relatively short period of time (generally 3 to 4 days). It’s the perfect opportunity to offer them very targeted promotions on the vehicles you want to get rid of quickly.

4 raisons d’organiser des ventes privées virtuelles pour votre concession_360.Agency

3. Retain your customers

At a time when globalization taken to the extreme tends to turn every shopper into a number, consumers want to feel unique and valued. This is why the VIP status granted to the guests of your virtual private sales acts as a real magnet. These targeted clients are much more easily enticed by offers specially reserved for them.

4. Renew the customer experience

Organizing virtual private sales gives you the opportunity to present your website in a new, more festive light. Your clients then perceive the dealership in a new, celebratory and warm way that’s a change from the everyday, which puts your consumers in a more willing mood to buy a new vehicle.

4 raisons d’organiser des ventes privées virtuelles pour votre concession_

360.Agency’s virtual private sales are an excellent way to thank your customers for their loyalty and boost your sales at the same time. Be careful not to organize too many, however, as they will lose their exclusive aspect. On the other hand, nothing is stopping you from organizing several different private sales that target different segments of your clientele. Are you ready to take the plunge?

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