• 360.Experts – How Retargeting & Remarketing Strategies Turn Your Visitors into Buyers 360.Agency

The Internet is a very competitive world where customers are difficult to seduce.

If you want to convert as many visitors as possible into buyers, it is important to stay visible to bring your potential customers back to your website and outpace the competition.

Only

1.5%

of the visitors going to a car dealership’s website for the first time will complete their purchase

On average, only 1.5% of the visitors going to a car dealership’s website for the first time will complete their purchase1. For the remaining 98.5%, they will need a little more time to reflect before making their purchase online or at your dealership. It is therefore essential to remain visible during this period, until the transaction is complete. This is precisely what retargeting and remarketing strategies are for.

Imagine for a moment that a potential customer enters your dealership, asks a lot of information about a vehicle, then leaves without making a purchase. You can feel that the sale is going to happen soon! If only one of your salespeople could follow him/her with a constant reminder that your dealership has what he/she wants until they finally purchase the vehicle, would you take your chance?

Although it does sound a little bit crazy and impossible to realize in real life, this is what retargeting and remarketing techniques can accomplish for you in the digital world!

BLOG_Remarketing vs retargeting_360.agency

Although it does sound a little bit crazy and impossible to realize in real life, this is what retargeting and remarketing techniques can accomplish for you in the digital world!

https://360.agency/en/solutions-for-dealership/digital-advertising-car-dealerships/getstarted/

What Is the Difference Between
Remarketing and Retargeting?

What Is the Difference Between Remarketing and Retargeting?

Even if the words “retargeting” and “remarketing” are often used interchangeably – and they both have the same goal of reaching and converting visitors who have already visited your website – the difference comes from the kind of strategy implemented.

Remarketing in the Automotive Industry

A strategy of remarketing consists of collecting your website visitors’ email addresses. How? The latter usually give this information in exchange for content that they find relevant to their situation like creating their online account, filling up a contact form, registering to your newsletter, being rewarded with a coupon for their next visit to the service department of your dealership or any other motivating content. You can then automate the sending of personalized emails according to the buying cycle of your visitors to encourage them to return to your website and complete their transaction or to go to your dealership.

Remarketing in the Automotive Industry

Thing consumer behavior.
Think automated marketing campaigns.

Effectively manage your marketing campaigns by targeting your customers according to your choice of criteria.

Discover CAMPAIGN 360

Thing consumer behavior.
Think automated marketing campaigns.

Effectively manage your marketing campaigns by targeting your customers according to your choice of criteria.

Discover CAMPAIGN 360

Retargeting for Car Dealers

The retargeting uses a different approach. This strategy continues to promote your products and services to visitors who left your website. This is a second chance to convert.

How? A cookie is automatically placed on the computer or mobile device of your visitors. It allows you to track their online activities once they have left your website and display your dynamic banners at strategic locations while browsing. That way, you’ll always be visible to those potential customers who already value your vehicles and will be more likely to choose your dealership when they are ready to finalize their purchase.

70 %

Did You Know?

After being retargeted by an ad, visitors to a website are 70% more likely to convert to buyers².

Retargeting With 360.Agency

Fidelitix, a division of 360.Agency specialised in retargeting, has developed an advanced technology based on user data and programmatic expertise. This service allows you to target your visitors at the right time, in the right place, with the right message. You benefit from unparalleled visibility.

Thanks to dynamic banners, you can display to visitors who left your website earlier, some specific content about the vehicle in which they showed interest during their last visit.

Retargeting With 360.Agency

Thanks to dynamic banners, you can display to visitors who left your website earlier, some specific content about the vehicle in which they showed interest during their last visit.

The 7 Benefits of a Retargeting Strategy With 360.Agency

It’s important for your car dealership to make the most of the second chance that retargeting and remarketing offer you if you want to convert the maximum number of visitors into buyers.